Godiva Marketing Assignment

9205 Words37 Pages
Executive Summary Godiva chocolate has been a paramount in its field of expertise, chocolate. It has an annual sale of $500 million. Offering a very interactive and personal customer service, where customers could feel the staff’s sincerity. Our clients are chocolate lovers who love to indulge in the rich and delicious world of chocolate. Godiva chocolate offers a variety of chocolate which includes truffles, pralines, ganaches, nuts, fruit & liquor, caramel, white chocolate, dark chocolate milk chocolate and even chocolate shakes. All of these chocolates are packaged in an artfully designed packaging which could only be described as world-class. Godiva has 3 stores in Singapore that are situated in prime locations, where it…show more content…
--------------------------- |6 | |8.2 |Weaknesses--------------------------------------------------------------------------------- |7 | |8.3 |Opportunities ------------------------------------------------------------------------------ |7 | |8.4 |Threats -------------------------------------------------------------------------------------- |8 | |9.Target Market----------------------------------------------------------------------------------- |8 | |9.1 |Market Segmentation--------------------------------------------------------------------- |8 | |9.2 |Selecting Target Market----------------------------------------------------------------- |8 | |9.3 |Market Positioning------------------------------------------------------------------------ |9 | |9.4 |Market Mix -------------------------------------------------------------------------------- |9 | |9.4.1 |Product -------------------------------------------------------------------------------- |9 | |9.4.2 |Place------------------------------------------------------------------------------------ |11 | |9.4.3

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