Essay on Going Green In The Hospitality Industry

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

It must make sure that all the employees are aware of the causes behind implementing the eco-friendly practices. So, it must conduct regular seminars, workshops, and employee training sessions. There have been several instances where the economic downturn has greatly affected the goals and objectives of the hotel. As they were focusing on many activities at the same time, they could not manage timely payment of the staffs. They were focusing on increasing the volume of business, so they had to interact with many buyers and sellers.

Our company wants us to be mindful of the environment when carrying out our work. In our hotel we all recycle; we reuse scrap paper for note paper, and we also have bee hives on the roof of the hotel. The bee’s numbers are dropping in the UK so we feel obliged to help look after them. We also use local suppliers who are keen on reducing their carbon emissions. As well as all of these, we do our best to keep electricity and water use to a minimum.

My hotel will launch a long term vision called ‘Love the Earth’ which is related to green management topic. It is committed to lead our hotel into a new stage towards sustainability development so as to provide a better world for our generation in the future. With this mutual commitment as for the companies and individuals, we would

McManus, B. (2009). Vital to Business Survival: Assessing the Impact of Environmental Pressures. GreenBiz, 1-4.

According to Part A, Hilton Surfers Paradise Residences (HSPR) is recommended to pay more attention to the international tourists and develop a marketing strategy to improve their satisfaction in order to attract them to their hotel. At the same time, sustainability has already become the major challenge for the whole hospitality industry, therefore, energy saving and recycle system should be established in the future operation. The first recommendation is made due to competitive needs and the ideal spot of HSPR that may well be attractive to international tourists. The second is recommended due to legislation introduced by the Australia government who announced that the carbon tax will be introduced in 2012 in Australia and that hotels have to become "green". It may be that the two recommendations can be integrated , attracting international tourists and 'greening' the environment at the same time (Aaker et al, 2004), thereby saving HSPR money.

The state of our environment and the increasing consumption of its natural resources have become of growing concern to the earth’s population. This issue is attributed to our contribution towards global warming through the emission of greenhouse gases; our pollution of the environment; and our booming population growth complemented by the increase in per capita consumption (Anderton, 2007; Ehrlich & Ehrlich, 2008). All of the above have had environmental impacts which include, amongst others, the degradation and depletion of natural resources; climate change; natural disasters and even detriment to human health (Khan & Ghouri, 2011).

As we can see , environmental challenges in recent years have increased the trend of “going green” in businesses like never before. There are two main factors that are currently pushing toward environmental-friendly business practices, harsher international and local regulations, and the high fluctuations of fossil-fuel prices.

Sustainability is important to maintain the way humans and nature are treated to have healthy organisms and reproduction. Unfortunately, nature and animals are not treated the way they should be. Many livestock are forced reproduced and kept in unlivable conditions. Plants are overwatered or left in drought and given GMO’s to survive. There are many different ways we can change our ways and allow organisms to survive naturally without the use of pesticides and animals to live happy. If a hotel practiced sustainable practices they would be very well known and enjoyed in the community.

The mission statement MGM Grand has is “MGM Resorts is the leader in entertainment and hospitality – a diverse collection of extraordinary people, distinctive brands and best in class destinations. Working together, we create partnerships and experiences that engage, entertain and inspire” (MGM Mission Statement). As for their goal in customer satisfaction, they believe there is nothing more important than satisfaction. There is an open line of communication with employees and customers, to which there are several ways communicate experience and feedback via email, telephone, or U.S. mail. For improvement within the company MGM focuses on achieving sustainability with their goals through putting all their efforts on five key areas. The five areas drive them to continuous improve with results of best practices that have implements and properties reducing annual emissions. Energy and water is one key practice, to which over the past 5 years MGM has saved over $300 million hours of electricity, 500,000 natural gas, and saved 1.9 billion gallons of water. Green building is another area where they have reduced annual emission by 100,000 metric tons. Next they achieved an overall recycling rate of 37.9% and 14,000 tons in waste in the area of Waste and recycling. At MGM they also used the recycling to help meet the needs at local schools for supplies by implementing a “Teacher Exchange Program” which meets the supply chain, outreach and education (MGM

The conduct or the operation of any business anywhere in the world brings with it a number of environmental concerns. These range from the emission of harmful gases, such as carbon (VI) oxide, into the environment and contributions to the depletion of the ozone layer, thus furthering global warming. It is however impossible to exist in this modern world without industries and business, as many would be unemployed and further lack various necessities due to a lack of industries and businesses (Forbes, 2011). Therefore, sustainability should be considered with regard for the environment in that actions should not adversely affect the environment to the extent that future generations will find it unlivable . Many of the leading organizations

Additionally, on a socio-cultural level, many consumers feel that restaurants partaking in green initiatives and operations are doing their part to not only help sustain the earth but also to conserving natural resources (Hu, Parsa & Self, 2010). “Going green” is not simply a trend in the food service industry but around the world and in all forms of business. Corporate companies consider “going green” as a sensible business strategy in building recognition for corporate social responsibility among consumers concerned with environmental conservation efforts. Lastly, technological initiatives such as Energy Star appliances (dishwashers, refrigerators, ice machines, etc.) and faucets that use less water must also be analyzed in their ecological conservation capability and weighed against their financial costs (University of Notre Dame, 2014).

“To get a sense of what is possible and perhaps even advisable in the sustainability realm requires benchmarking against a set of companies that have taken a leadership position on environmental or social issues—or against an established set of sustainability best practices.” (Esty & Simmons, 2011) Because the LEED certification is the most popular certification amongst IAVM members including convention center facilities, benchmarking and actively working to be certified using these standards has been the San Diego Convention Center’s strategic approach to sustainability. This method provides a foundation for the San Diego Convention Center to understand what is being done by competitors and what the key performance indicators are of sustainability.

Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement.  We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase

Many hotels utilize sustainability as a strategy setting for operations, and as a critical success factor (Boerner, 2010). A company become more sustainable by evaluating the positive and negative environmental, economic, and socio cultural impacts on hospitality industry and helps the operation to be in profit and minimize waste or harmful aspects. Environmental certification program for hotels Provides technical guidance. Participating facilities area warded between 1and5 Green Keys depending on loyalty to criteria (LRA Worldwide,