Golden Arches East Essays

1166 WordsOct 9, 20135 Pages
McDonald’s is not some ordinary fast food restaurant with its trademark logo advertised almost everywhere in the U.S., many people all over the world know about these famous golden arches. The McDonald’s franchising started in 1955 and in less than fifty years, McDonald’s was introduced all over the world in countries such as, China, Japan, Great Britain, Sweden, France etc. McDonald’s global expansion has intermingled with cultural traditions because these countries are becoming more westernized. Since East Asia is becoming more westernized it also means that there is a cultural difference because of the influences from outside the country. The cultures are being changed because of how ideas are expressed by people and not by their…show more content…
The McDonald’s in Beijing created these trends because they used the same menu as the American counterpart. This increased business and attracted customers because they felt more modern eating the so-called “American cuisine.” The McDonald’s in Beijing is most definitely considered an example of an American-inspired, transnational culture because the Chinese are intrigued with the western influence and this does change their culture because they are becoming more modern and opening up to outside influences. With a positive view from China, McDonald’s decided to expand even more. Many people in Seoul, South Korea opposed hamburgers, especially if they are from McDonald’s, because it goes head to head with the Koreans that produce their rice locally. Korea had seen the McDonald’s commercials on the media and after receiving the results of the market survey they were anti-American because of the tense relationship between Korea and America after the end of WWII. However years later, Korea and McDonald’s came to an agreement and opened the first McDonald’s. As soon as McDonald’s opened it attracted many young people because of its different trend that no one had ever seen before; it was considered modern and a chic place to eat. The
Open Document