Golden Arches East Summary

In Beijing, McDonald’s was like leisure time for people. For example, people could relax, chat, read, enjoy the music, and celebrate the birthdays in McDonald’s in Beijing (Yan, 72). McDonald’s in Beijing provided friendly environment and moderate place for middle-class people. When people went to McDonald’s, they were getting American culture experience that they had never been before. In Beijing, when customers entered the McDonald’s, they could see the kitchen and how their service works which is different to American culture. In addition, Beijing culture has been changed because of the familiar and peaceful place that McDonald’s provide for their customers. McDonald’s made favorite for young couples “because the eating environment is considered romantic and comfortable” (Watson 50). Also, McDonald’s was children favorite place like in American culture because kids could play and eat at the same time. Even they had receptionist whose responsibility were “to establish long-term friendships with children and other customers who frequent the restaurant” (Watson 61). McDonald’s in Beijing became most favorite placed for people because of affordable restaurant and friendly

Employees were taught to disregard disgruntled patrons and move through the line as fast as possible so that each patron would be served in a timely and satisfying fashion. Just as a machine would pull items in at the beginning of the assembly line and throw them out at the other end of the line, so did the employees treat the patrons of their establishment. This is achieved by calling them to the counter and filling their order then sending them on their way with a kind, almost sarcastic, "Thank you, have a nice day!"

Due to the famous, well-known symbol of the golden arch, McDonalds is seen as a worldwide trademark. “Beginning the international venture into Canada in 1967, the McDonald’s Corporation has rapidly expanded abroad” (Curtis, 1982). This can be related to the documentary watched in class, showing the rapid progression of Coca-Cola becoming a necessity in our society, and the cultural ties connected to the commodity. The fascination and popularity grew rapidly, therefore creating an international symbol profoundly. The

Birthday Party by Katharine Brush is a unique short story that captivates the reader in little words. Brush’s purpose with this story is to bring emotion to the reader, not their own, but a specific emotion, and vivid imagery that seems literal and realistic to the reader. She wanted to put the reader right in the middle of a realistic scene and she does that with few, but clever, literary devices: bland adjectives, the point of view, imagery, and the absence of metaphors and similes. Blunt description and the “dropping off” of the reader into the story without any detailed exposition drives the author successfully towards her purpose for the reader.

Acquiring a job, whether it be in a doctor’s office or a fast-food restaurant, can transform a person. Jobs tend to educate employees, both about themselves and life in general, either indirectly or directly. In Climbing the Golden Arches, nineteen year-old Marissa Nuñez discusses the work ethics she gained while being employed at her McDonalds. Within her essay, Nuñez mentioned how she faced both pleasant and unpleasant circumstances at her work, all which prepared her for her future career. As an individual who worked at McDonald’s, Nuñez learned how to fulfill her role of being an employee by becoming an expert at all the placed stations, dealing with the various types of customers she encountered on a daily basis, and by acting as an efficient team member. When Marissa Nuñez, who was a high schooler at the time, first applied for this job at McDonald’s, she probably did not apply with the intent of becoming a more responsible and efficient individual. However, as time went on and she utilized the skills she obtained from working long and hard at McDonald’s, Marissa Nuñez found herself transitioning from a high school student to a

McDonald’s is not some ordinary fast food restaurant with its trademark logo advertised almost everywhere in the U.S., many people all over the world know about these famous golden arches. The McDonald’s franchising started in 1955 and in less than fifty years, McDonald’s was introduced all over the world in countries such as, China, Japan, Great Britain, Sweden, France etc. McDonald’s global expansion has intermingled with cultural traditions because these countries are becoming more westernized. Since East Asia is becoming more westernized it also means that there is a cultural difference because of the influences from outside the country. The cultures are being changed because of how ideas are expressed by people and not by their

So with the introduction of a foreign symbol into a host country like a new McDonald’s restaurant, the impact is not so dramatic and the host country does not fully take in the American culture but shapes it in a way to suit their lifestyle and tastes. For example, the food and names of the food at McDonald’s in Tokyo is slightly different to those in America. In India, it serves lamb burgers and in Germany beer is available. This shows that the American formula was not as international as had been hoped, and local cultural practices had to be acknowledged.

The global segment of the general environment is that McDonald’s has Internationally and successfully expanded into foreign markets around the world. The first country that McDonald’s expanded to was Canada. Today, McDonald’s successfully operates in more than 100 countries and has over 34,400 locations. According to the McSpotlight.org, “on average, McDonald’s opens a new restaurant every three hours”. The world recognizes McDonald’s as a truly successful American company with tasty and affordable food items.

McDonalds revolutionized the restaurant business by creating an entire new subset of food service. By simplifying the menu, reorganizing their kitchen, and repurposing machinery to perform kitchen duties, McDonalds dramatically reduced the amount of time needed to prepare a meal. MSF did this exact same thing, creating a new subset of humanitarianism, and creatively changing the way the world of compassion responds to an atrocity.

When fast food comes to mind, one fast food mammoth comes to mind: McDonald's. The imperial fast food giant can be linked visually to several images, but namely its trademark golden arches. Other visual images, primarily for advertisement purposes, are also stamped into the minds of Americans associating the idea of burgers and fries with the ubiquitous franchise.

The primary economic winner in recent times from McDonald’s globalisation process has been East Asia, as in 1975 when McDonald’s opened it first restaurant in Hong Kong, it brought with it a high standard of professional service and the first restaurant to continually offer a clean eating environment, which customers came to demand from all restaurants later. Another winner of the globalisation process, are the third world workers employed by transnational corporations. Although the western world sees sweatshops as immoral and unethical, the labourers who work in these places are often being paid a higher wage than most of their fellow citizens. This means through the economic globalisation process and cross border corporations, workers in developing countries have the opportunities to survive and beat the poverty cycle.

McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine.

McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply

Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address