Golden Circle Manipulation

Apple Inc manufactures both hardware and software uniquely with methods of their own. Apple’s computer operating system is highly secured and is not subject to viruses and hackers and the products are designed to be concerned about the consumers’ style life. Apple is successful with their marketing is this is because of Apple build strong name and image in the market. Apple’s products are different as mentioned and it has a lot of unique features. This is another method of Apple doing marketing.

Apple uses a very own made image that can be apart from the other companies that share the same market. That images helps the target people to differentiate the products, for example, there are many kinds of media player, but the apples’ media player are known as one of the best, with a sound resolution that exceed the competition, making that product wanted by a large slice of the market. That same differentiation can also be seen in every Apple’s products. Apple is one of the best examples when talking about differentiation of products.

The power of manipulation is a very powerful tool and can easily be misused to benefit

Manipulation, the ability to control or use someone. Throughout history it has been used over, and over again to influence humans through their emotions. In both The Crucible by Arthur Miller, and the modern-day article “Children are Targets of Nigerian Witch Hunt” by Tracy McVeigh, citizens are deceived through the manipulation of their human emotions, and their fear of witches due to their connection with the devil. In both The Crucible and the article by Tracy McVeigh, religion is used as a means of manipulation resulting in personal gain, fear, and the deaths of many innocent citizens. As the result of an individual’s personal greed, fear is created, and tragedies occur due to the strong religious beliefs of the mass populations.

Manipulation, the skillful handling, controlling or using of something or someone. This term describes the main character, Hundert, in the short story “The Palace Thief”, written by Ethan Canin. Hundert, a former history teacher at St Benedicts School, believes in molding his students into what he likes. It is quite funny because instead of Hundert molding his students, it is his student, Sedgewick Bell, whom molds Hundert. Sedgewick Bell is not the brightest of all students, but he is the most manipulative.

Manipulation, a very swift technique of cleverly controlling a person through someone’s will. If you really think about it, manipulation is just one of the many things that happens to occur all around us, almost as if it was a daily routine, and very possibly - could happen to you. Anyways, many people today tend to arrogantly manipulate the poor, the inferior ones to satisfy their appetites. Sometimes it is a big community/group that come up with distinct, manipulative ideas. Despite what I have said, manipulation can also be used to achieve success in various events, although it may not be pleasantly done to the one that is being controlled, and Orson Scott Card’s book, “Ender’s Game” greatly exemplifies the good and bad types of manipulations.

Manipulation is a type of social influence that aims to change the behavior or perception of others through abusive, deceptive, or underhanded tactics in other words brainwashed. I society can be brainwashed by simple rules and media things like that. The book “1984” can be compared to the short story Harrison Bergeron by manipulation of society. The societies are manipulated in multiple ways through the use of technology, propaganda, and manipulated into believing that they live in the perfect world. In George Orwell’s novel the theme can be compared through the dystopian society and contrasted through the use of technology and propaganda by manipulation of society to Kurt Vonnegut’s short story Harrison Bergeron.

In many scenario, manipulation often are consider harmful and deceiving to the human mind. It has been demonstration as a bad moral in human nature. An abutments individual suffer financial, personality influence and in result of an unhealthy health concern. Many have argue the intent of manipulation of destroying personalities by persuasive thought believing

Secondly, it has always wanted to be close to people, understand what their needs are and build a product that meets their needs. Apple has always wanted to build products that people would fall in ‘love’ with. IPod was conceived out of love for music inside the company. Eventually the world fell in love with the product.

The Epic of Gilgamesh details two fundamental types of heroic journeys or questions: external and internal ones. The first journey is an external one, in which Gilgamesh proves himself to be the most valiant of all warriors, overcoming Enkidu and Humbaba. The second type of journey is an internal one, in which Gilgamesh seeks to understand the meaning of life, after the death of his beloved friend Enkidu. When Gilgamesh realizes that his strength is meaningless in the face of the gods and he cannot triumph over death, he realizes he must seek another answer to the problems of life.

Apple implemented the marketing concept by focusing on customers’ needs through imagination, design, and innovation creating an emotional brand for its customers. Even though Apple is a technological company it takes a humanistic approach to satisfying the needs of its customers far better than the competition.

Psychological manipulation is a type of influence that attempts to change the behavior or perception of others do underhanded, deceptive and abusive

“Apple uses promotional and advertising tools to capture the attention, interest, and desire of the consumer. Apple captures our attention and interest through innovating and sleek imagery of their products on Apple's official website as well as keynotes and other publication” (Villefranche, 2011). For example Apple just released the I phone 5 which was highly anticipated and the publicity that Apple had prior to the release was tremendous and also brought in many new customers. It has been said that the first weekend the I phone 5 was available they sold 5 million phones. Apple made a plan and set up objectives and goals that they desired. Through integrated marketing they have met those goals and it allows for them to set higher goals and reach them as well. Apple also knows their competitors very well and this allows them to be in this market and compete very well.

Manipulation is getting what you want by ignoring or harming the desires of others. Manipulators use charm, persuasion, coaxing, trickery, and misdirection. The underlying idea is "I have to fool people to make them give me what I want." We can catch ourselves falling into this behavior when you aren 't listening to other people, when you ignore what they want and when you pretend that your desires cost nobody else a price. There are also

2． Powerful brand image associated with quality and superior hardware design: Apple continues to innovate in the area of hardware design. Some innovations are:their own A-series chips for iDevices: Where others use general purpose ARM based integrated circuit chips to drive their devices, each A-series chip is designed specifically for the devices it is to power, designed explicitly to meet Apple’s specific requirements; the unibody design for the laptops: provides a lighter, stronger case for the MacBooks; the multi-touch track pad on the laptops: was new & innovative; the magnetic charger connection on the MacBooks; all the iDevices: the build quality is surpassed by no other; The newest iPhone 5 is regarded as a gold standard in terms of its durability as well as the iOS. In each of these examples, hardware design – aesthetics aside – is always of high quality, and uses the latest technology that is ready.