Golf-Course: Teeing Up a New Strategic Direction

1533 Words Sep 20th, 2007 7 Pages
MBA506- FINAL EXAM

GOLF-COURSE: TEEING UP A NEW STRATEGIC DIRECTION

ANNA

GIVEN THE RESEARCH QUESTIONS INFERRED FROM THE ABOVE (SEE BELOW), HOW APPROPRIATE WERE THOSE MEASUREMENT QUESTIONS?

In, My opinion Questions are not as appropriate as it should be. Since the first priority of every golf-club is to provide better Golf service. However MGCC service was not meeting the expectations of members for golf-club and also dining services. Questions were very general and can't make any profitable final decision for MGCC by survey's result. Since, most of the questions are very broad and not including or asking the major issue. Although dining is very important for MGCC but the most of surveyed question were related to dinning rather than
…show more content…
Further more to make the survey more effective, YGC should add written comments question to evaluate members point of view in term of membership fees, Golf club service Quality and layout Etc. For more, I have enclosing my own prepared survey question.

The purpose of this survey is to conduct a membership study to explore feasibility of adding additional facilities, including swimming and fitness facilities for MGCC, we appreciate your answers and best answers will receive different kinds of gifts such as 3 months free membership of MGCC.

SURVEY QUESTIONS:

PLEASE INCLUDE YOUR AGE: …

Did you join Golf-Club mainly? [Y] [N]

Are you satisfied with your golf-club?

- If yes how satisfied are you with it? [Very Satisfied] [Satisfied] [Somewhat] [Dissatisfied][Very dissatisfied]

- If no why, Could you please describe in details and briefly?

- What make you satisfied? [Service] [Dining] [Fees] [Quality] [Courses] others […..]

How satisfied are you with the golf layout? [Very Satisfied] [Satisfied] [Somewhat] [Dissatisfied][Very dissatisfied]

What make you satisfied? [Service] [Dining] [Fees] [Quality] [Courses] others […..]

- If no why, Could you please describe in details and briefly?

Do you think this club should be adult only or include for children? [A] [C]

If should be for children what kind of facilities and equipments must be added? [Swimming] [Gym] [Tennis] others [……….]

What other