Essay about Golf Galaxy Assesment

Looking at the market we can see that Golf Companies have suffered after the 2008 recession. However, in 2012 golf ball market was $483 million in retail sales from 17.6 million units which was 4.1% growth from 2011, showing that there has been improvement in the market performance from companies that had lower prices for golf equipment as people were willing to spend on their product. However Altius could not regain

OPPORTUNITIES * Locations allows them to easily attract mall customers * Research indicates local population would patronize a new mini golf course * Competitors do not promote effectively * Alliances with other family oriented businesses

The older generation, who has played a large role in the game of golf, has begun to surpass the age of playing 18 holes on a full length course. Baby boomers are taking a step back and are seeking other opportunities to keep them active. Various clubs across the country are adapting to this by providing recreational substitutes to those who are reducing their golf activity to greatly boost the chances of having all of them remain active, dues paying members.

Is a new home in an exclusive, country-club-style community on your wish list? Are championship-caliber golf courses a non-negotiable component?

company emphasis was on its ability to provide top quality training and service to experienced serious golfers. It

1. What are the defining characteristics of the golf equipment industry? What is the industry like?

Callaway Golf Company is the leader in the golf equipment industry. Its founder, Ely Callaway, is an outstanding businessman, who made among others a winery a $14 million business where nobody would have even tried. His strategy always paid off, which is to provide best quality at a reasonable price (focused differentiation strategy). His last enterprise, the golf equipment business, portrays his outstanding managerial abilities and provides insight how to gain long-term competitive advantage.

Harrison Kirby, owner, and operator of a local golf course and pro shop is looking to expand his customer base. Golf is a highly competitive industry; the current total of courses in the United States is 15,372. (GamesEnduranceCFL et al., 2016). Mr. Kirby feels that he can best expand his business through an e-commerce website. Mr. Kirby’s goal is to integrate the site into all aspects of the golf course and pro shop by selling merchandise and offering online scheduling of tee times. Approximately 71% of all shopper’s shop online looking to get a better deal and nearly 80% of the U.S. population has made an online purchase. E-commerce factored to be 7.5% of all retail in the country for the fourth quarter of 2015. ("E-commerce Statistics All Retailers Should Know | TrueShip," 2016).

In 2011, their cash flows from investing were -$19,008, and -$3,633 in 2010. Most of their investing is due to additions to property and equipment.

Shortly after joining a country club in the hills, I became addicted to golf. Golf is a traditional sport that has been around since the 15th century. There are over 35,000 different courses throughout the world with each track having its own unique layout, terrain and hazards. This leads to endless possibilities when searching for courses to challenge your skills on. Courses generally consist of nine holes or eighteen. The options are unimaginable when choosing where to play and it’s just you, your clubs, and a little white ball quietly strolling through some spectacular scenic nature. It’s an extraordinary game that can be played in so many memorable locations worldwide.

The game of golf is played by many people worldwide. Everyone can play the game from young children to the older generations. People use the

New golfers increased from 1.5 million to 3 million between 1988 and 1998, but most of them quit due to increased cost of playing which went up by nearly 50%, unavailability of courses and time involved in playing. The global premium equipment market declined post 1998 due to various reasons like decreased demand, Asian economic turmoil and saturation of product in the market place. To CGC’s benefit the competition on golf equipment

Behind any great company usually sits a great leader and entrepreneur. For Callaway Golf, this was no exception. Ely Callaway was known for his business philosophy: “Demonstrably Superior, Pleasingly Different”- he believed that “in business, in leisure and in life, you need to differentiate yourself, stand out, be exceptional, fill a niche, over deliver and always, always stand for your principles and deliver what you promise (Callaway Golf Company).” Throughout his career, Ely Callaway found business success- as president of Burlington Industries, and successful creation of both Callaway Vineyard and Winery and then Callaway Golf Company- utilizing focused differentiation strategy and blue ocean strategy successfully (Gamble, 2000).

In fact, Callaway Golf products are among the most popular on the world's professional tours and have been used to set several scoring records

As anyone who has played a round of golf will attest to, the sport is based around many fundamental principals of physics. These basic laws are involved with every aspect of the game from how a player swings the club to how the ball moves through the air on its way toward the pin. It is the challenge that physics presents to the golfer that has allowed the game, and equipment used, to develop so drastically over the past one hundred years. The first golf balls used were called featheries. They were made with a horsehide cover packed with wet goose feathers. When the balls dried they became extremely hard. The major flaw with the featheries was that they could not be used when the conditions were wet because they