GolfLogix Case of Study Essay

It is unknown when the game of golf originated, but it is believed that people began playing in Europe during the middle ages. In the United States, golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then, golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry,” a case study written by John E. Gamble of the University of South Alabama, is an overview of the problems currently facing major companies in the golf equipment industry: technological limitations (due to golf’s governing organizations), a decline in the number of golfers,

Their target market is an average golfer, but they should also target good and experienced players, who are the

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

Islington Golf Club has a unique feature, a walk-on tee time system. Not many golf courses use this type of system, most golf courses you have to book a tee-off time. This system gives members a chance to socialize and interact with one another, which many members valued. A lot of people in this busy economy would love to show up on a golf course whenever they wanted and have a tee-off in reasonable time.

A player's home course is special. He plays it so many times, he knows it inside and out. The hills, the hazards all become familiar to him. He is able to judge his progress one day against nearly

The company’s CEO and founder Ely Callaway was a golf champion himself during his twenties and was a powerful motivator defining the company’s culture

Chad is an avid golfer. He wishes to improve his golf game and is very motivated to get started

Behind any great company usually sits a great leader and entrepreneur. For Callaway Golf, this was no exception. Ely Callaway was known for his business philosophy: “Demonstrably Superior, Pleasingly Different”- he believed that “in business, in leisure and in life, you need to differentiate yourself, stand out, be exceptional, fill a niche, over deliver and always, always stand for your principles and deliver what you promise (Callaway Golf Company).” Throughout his career, Ely Callaway found business success- as president of Burlington Industries, and successful creation of both Callaway Vineyard and Winery and then Callaway Golf Company- utilizing focused differentiation strategy and blue ocean strategy successfully (Gamble, 2000).

The founder, Ely Callaway’s vision is: “If we make a truly more satisfying product for the average golfer, not the professionals, and make it pleasingly different form the competition, the company would be successful.” However, this vision is change from other company’s visions; the difference being that the price is not mention.

Callaway Golf's success story begins with a small three-person golf company called Hickory Stick USA, which was founded in 1982 in Temecula, California. The company initially made wedges and putters that had unique shafts constructed of hickory with a steel core. These clubs caught the eye of Ely Callaway, who bought an interest in the company the following year. Mr. Callaway had already been a successful businessman in the fields of textiles

Performance Indicator (PI) has developed a technology that will enable the golf industry to reduce the number of used golf balls in

A. With the Golfer Experience Module, your golfers can see the hole layout complete with exact distances to the pins and hazards. Your players also have the ability to touch the screen on the hole where they would like to hit their layup shot and find the exact distance to that spot so they can choose the perfect club. Golfers can do the same thing off the tee box. This is helpful to see where they need to aim their tee shot, particularly on doglegs, where bunkers or water features are in play or where the fairway narrows and the rough is deep.

* Golf course owners tend to be highly brand loyal and are unwilling to risk switching to a new product.

This proposal discusses the promotion of and the expanding of the Custom Club Fitting service to more markets. This proposal will also discuss and give a brief overview of the company’s history, overall philosophy, the current market condition, the competition, performance, customers, a SWOT analysis, marketing strategies, and marketing mix strategies. The objective of this proposal is to develop and implement an effective marketing plan to expand Custom Club Fitting to more markets to increase performance in the market.

Many people take up Golf thinking that it is easy, after all, how hard can it be to hit a little white ball with a stick? This thinking evaporates the first time they step onto a driving range and attempt to hit that little white ball. Golf is not easy by any stretch of the imagination. My experience with golf began in May of 2005 when friends came to stay with us; my wife informed me that I would have to take Roy, her friend’s husband Golfing. I had not been to a driving range (since I was in my teens) and I had never played golf on a course before. It was quite an experience; the weather was cold, rainy and nasty the three times we played while they where here, the game hooked me badly, even with the bad shots and the nasty weather.