Gongcha Marketing Research

Focus groups provide a rich and detail source of information. The purpose is to discover how they feel about a product, concept, idea or organisation. The views of one person may become the stimulus for another’s ideas or may start a useful discussion. People tend to be encouraged to talk when they realise that others have similar experiences and attitudes.

Also, Yue Sai’s products can’t compete with brands with larger marketing budgets and distribution channels in marketing scale. In order to compensate for this disadvantage, Yue Sai needs to shrewdly utilize its product’s influence on Chinese consumer behavior. For example, using an expensive Traditional Chinese Medicine(TCM) known for its natural medicinal properties will imprint a positive image in Chinese consumers. Since TCM is generally believed to be gentle, healthy, and harmless, it will

Facilitating focus groups, interviews, allowed us to strengthen our qualitative research skills. As an outsider, the qualitative process was the most enjoyable to me. I was able to learn their way of living, strengths and challenges of their community. The process of creating the pretest and posttest surveys collectively was a challenge, yet another beneficially learning experience. I realized effective surveys take time to develop and need to be reviewed by multiple people. Developing poorly constructed questionaries’ is highly possible if no one takes the time to actually

Focus groups can be an excellent way to collect data and be able to identify if the interventions have an effect on the clients (Stringer, 2007). I’m interested

Flexible and inexpensive, focus groups consist of six to ten participants (Hartman, 2004, p. 408). Additionally, a moderator guides the discussion among its panel members that allows researchers to observe real-time verbal responses and nonverbal cues (Hartman, 2004, p. 402; Cooper & Schindler, 2014, p. 160). Focus groups moderators also have the ability to introduce new ideas to gain a greater understanding of concerns from respondents (Hartman, 2004, p. 402). However, a concern with focus group is the lack of anonymity due to the face-to-face participation.

This article represents a focus group type of qualitative research. According to Qualitative Research Consultants Association (2015), in focus group qualitative research, a group of individuals who share a need, life circumstance, or habit relevant to the research issue(s) at hand are led in a discussion by a modulator. The focus group discussions often include between two to ten respondents, and are often held face to face. They can also be conducted remotely through videoconferencing, teleconferencing, or

In order to gather a lot of data, a focus group is recommended. According to Howitt D. (2013), an optimal focus group consists of six to ten participants (Howitt, 2013; Morgan, 1997). The fact that an experienced interviewer conducted the interview led to good control and desired data(Morgan, 1996). Furthermore, a thematic analysis provided a systematic overview of the results.

My focus group will be highschool and college students with an emphasis on those who are in the junior class of both institutions. I will take a small sample of each student group and the educators who are responsible for them. I initially

Each interview and focus group audio was transcribed within 24 hours by a research assistant. Data analysis was conducted using the Statistical package for social science to analyze the data set collected from the

Eight to fifteenth participants were in attendance at each focus group. At the start of each focus group participants began by completing a general survey about their socio-demographic, finances, health and wellbeing. A researcher facilitated a series of questions and two UCLA team members took notes and recorded each group. The questions (appendix a) covered topics from overall health, nutrition, budget, savings, debt, and financial security. All the information then was transcribed and analyzed by the UCLA team members. The 3 Spanish focus group was transcribed and interpreted by an outside vendor. While the English focus an UCLA team member transcribed group.

The data collected on the focus group on the surveys was coded on strength codes. There was consistency from both research teams to utilize the same questions on the questionnaire/survey for the focus group as well as the coding procedures, and triangulating quantitative and qualitative data (pg 11) of the evaluation of the interviews data, alternative education setting student assignment data with that of the district discipline data(pg. 12).

One of the factors to consider is to ensure that the people being involved in the focus group have a common background and that they have comparable experiences in terms of investment or money spending activities. This is very important since there should exist no conflict among the members in a focus group. The other factor to consider relates to the questions that the moderator needs to ask the focus group members. The questions must be formulated carefully prior to meeting the focus group. The moderator of focus group must have prepared the questions in advance by considering the background and the experiences that are common to the members in the focus group. This will help in getting the intended information which will be helpful in establishing relationships among the various variables. Further, the other factor

A Focus group is defined as a research technique that collects data through a group interaction, on a given topic from the researcher. Along with this definition are some essential components. Firstly, it states that, focus groups are research methods devoted to data collection. Secondly, it signifies the interaction of group discussion as a source of data. Lastly, it acknowledges the active role of researchers in establishing the group discussion in order to collect data (David, 1996.p.130).

The use of focus groups as a qualitative and interpretive method of enquiry comprises of a number of strengths and weaknesses.

First is focus group method, focus group is defined as a group of individuals providing information in a structured format. A moderator leads the group of about 8 to 14 participants through an open, in-depth discussion rather than simply asking questions to solicit participants’ responses. The group is stimulated by comments from other group members in creatively conceptualizing and developing a new