Good Day Sunshine Fast Food Chain: Business Analysis

In the article, Why Investing in Fast Food May Be a Good Thing, Amy Domini begins with advocating for the Slow Food movement. However, her position changes when she poses the rhetorical question, “Why then do I find myself investing in fast-food companies?”

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

In Australia exist several restaurants which give to the costumer fast food, as Mc Donald, KFC, Hungry Jack’s, Subway. All of them offer to the costumer fast food, but Subway offer something different as such healthy food.

How may I serve you? This is the greeting everyone gets when they dine at a Chick-fil-A restaurant. The company's relentless pursuit to build relationships with its customers goes beyond chicken sales. As a leader or manager, scanning your organizations external environment for opportunities and threats will assist in keeping employees motivated and the customers loyal during turbulent times. This paper will evaluate the external environment of Chick-fil-A, determining the extent to which opportunities exceed threats, or threats exceed opportunities.

* There is an increasing amount of pressure from the government to encourage people to eat healthier as the number of deaths relating to obesity and an unhealthy lifestyle is on the increase year after year.

Fast Food Nation by Eric Schlosser is a nonfiction book that tries to show Americans what really goes on behind the flashy signs, friendly mascots, and the cheap and convenient food. In his book he covers three main topics: marketing, the providers, and the employee treatment in the food industry. After illustrating these issues, he explains how America could go about changing the all American meal for the better.

The book, Fast Food Nation was written by Eric Schlosser, he discusses how fast food has shaped the world we live in today. The store is a research-based view on how the fast food industry has consisted of low cost and speedy meals. He discusses how and why it developed, working conditions in the fast food environment, how the food can be manipulated, advertising, and how fast food has spread across the world. The book is divided into two sections. The American Way and Meats and Potatoes.

Knowing what is in your fast food might make you think twice the next time you devour it. As the rise of the fast food nation in America has increased to an all-time high, so has the weight and waists of Americans all around the country. Not only has the United States grown to love the acquired taste of greasy golden fries and juicy burgers, it has also grown ignorant to the way their food is prepared. In the novel, “Fast Food Nation: The Dark Side of the All-American Meal”(2002), by Eric Schlosser, he makes compelling points in his position against the fast food industry.

The Documentary on the book “Fast Food Nation: The Dark Side of the All-American Meal” written in 2001 by Eric Schlosser, reflects the growth of the fast food industries and the resulting influence of the low price, fast prepared meals. Schlosser clearly states that the fast food corporation has been responsible for dramatic changes in the ways that meat products such as beef and poultry are grown, fed, slaughtered, and processed. These corporations have not even tried to change the police in the way the meat processing industry is handling the different type of meat, leaving the consumer as an open host of foodborne pathogens that are spreading in slaughterhouses across the country. As Schlosser keeps explaining in this documentary, all that

Specter uses outside sources such as, Eric Schlosser who wrote Fast-food Nation in 2001. By including outside sources Specter is able to credit his information and make sure that he has accurate and compelling information. To provide even more accuracy, he even includes quotes from other authors such as this quote, “In 2012, companies produced enough regular soda to supply every single person in America, regardless of age, with nearly thirty gallons,’’ from Marion Nestle who the recently published book Soda Politics. He selects to express information about both classic fast food and new healthy fast food in order for the reader to understand both sides of the spectrum. As for public affairs, Specter also makes sure to incorporate important facts into this article to credit his argument that obesity is prevalent in America. Specter states that, “People throughout the world are getting fatter” (Specter, 1). This is an important issue that needs to be stopped. By creating healthy fast food, America is working toward addressing obesity and increasing alternative options to food places such as Burger King and McDonalds. America has seen the largest rate of “globesity,” the World Health Organization refers to the epidemic as the growing obesity rate in America (Bentley, 1). In the United States, per-capita calorie consumption rose from 2,109 calories a day in 1970 to 2,568 calories in 2010, according to the Department of Agriculture. While, the average man today weighs a hundred

Fast Food Nation: The Dark Side of the All-American Meal, is categorized into two categories, “The American Way,” that examines the inauguration of the Fast Food Nation within the background of post World-War II in America and “Meat and Potatoes.” These two categories evaluate the industrialization of fast food, along with the dangers of consuming meat, the chemical flavoring of food, the working conditions of the meat industry, the global background of fast food, and the production of cattle. The book introduces the McDonald’s brothers and Carl N. Karcher which investigate their performance as developers in the fast food industry in California. This results to the inspection of Walt Disney and Ray Kroc’s intricate relationship on the rise to fame. All these well known

Throughout the unit of Fast Food Nation, by Eric Schlosser and watching Fed Up, Food Inc, and Cooked, it has become eivdenthow awful our eating habits are. This unit has also revealed how little we actually know about the food we consume. It was terrible to be shown the terribleness of the fast food industries. Although each of the materials provided showed the truths of the business in their own unique ways, the two most effective to change your diet were Food Inc and Fed Up.

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

• Risk of new entry by potential competitors: the risk is very high in the restaurant industry because of the low capital investments required to enter. Outback Steakhouse competes not only with the casual diners but as well as with fast food chains, and even supper markets. Many of the high-end grocery stores offer variety of complete meals. It costs the customer absolutely nothing to switch to a different restaurant; therefore companies in this industry cannot depend on locking in the customers. However, by establishing a brand loyalty customers will return. Established restaurants such as Outback Steakhouse have an advantage with the economies of scale in advertising and purchasing.

• What measures could Burger King do to dethrone McDonald’s as well as hold off the challenge of a number of other chains that were growing in size and competitive power?