Good Hotel: Doing Good Doing Well

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Good Hotel: Doing Good, Doing Well? Joie de Vivre is a hotel management group that is located in San Francisco that was founded in 1987 by Chip Conley. He liked commercial real estate but did not like doing the transaction part of it. He stated to Travel Weekly the branding strategy for Joie de Vivre. In article he said that they know California better than anyone, approximately 40 percent of consumers are from California. He knows that his company comes up with unique hotels, with own personality. It has managed to grow to 36 boutique hotel properties. It became the second largest in 2010.
JdV had combined two of their properties, Best Western Hotel Britton and Best Western Flamingo. When it opened in November 2008 with 117
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In 2009, there was over 15 million visitors in San Francisco, 4.5 million of them stayed overnight at hotels. They paid an occupancy tax of 14 percent, which provided income to the city and county of San Francisco in the amount of $210 million dollars. This money went for to schools and art programs, affordable housing, and the police. The tourists tended to extend their stays, and visit local attractions. The Moscone Center is where most convention bookings are. There are nearly 20,000 rooms within walking distance of the Moscone Center, Good Hotel is one of them, and it is five blocks away. Of the yearly visitors, convention travel makes up 35 percent of demand of rooms.
Based on the analysis of the Good Hotel, the concept they used targeted consumers wants and needs that wanted eco-friendly hotel. The consumer like the concept of a hotel helping the environment, that they were willing to pay more to have it. This concept put the hotel in better standings financially. Good Hotel has positive attitude and environmental friendly, or the “hotel with a conscience”. If all hotels adopted this idea, then there would be more success in the hotel industry.
Pam Janusz needs to be a liaison between the new ownership and the old, so that the staff feels that they are not going to be let go. She needs to set up a message center for the staff so that they can call in with problems,
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