Goodlife Fitness Essay

12449 Words Feb 17th, 2012 50 Pages
Section 1: Industry Overview

1-1: GoodLife Fitness Overview

Background * Established 1979. * Canada’s largest and most successful fitness company. * Over 750, 000 members across Canada. * 1 in every 45 Canadians has a Good Life Fitness membership. * Approximately 275 clubs across Canada. * Employs over 9000 associates. * Awards include: * Canada’s 50 Best Managed Companies Platinum Member status. * 10 Most Admired Corporate Cultures Award. * CVCA Entrepreneur of the Year award. * Platinum club member award (GoodLife, History and Founder of GoodLife Fitness). * Community Involvement; * The Good Life Kids Foundation. * The Kilee
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They have established a strong understanding of their target audience and gear many of their programs towards these audiences to create a larger pull. Separate Women-Only Clubs have been formed in Loblaw’s Superstores across Canada offering women workout sessions seven days of the week, scheduled throughout the day ranging from a 15 to 60 minute workout (GoodLife, Group EXercise, 2011).

As keeping a routine workout and a steady job throughout the day can make it difficult to attend many of these workouts, GoodLife Fitness has several 24 hour facilities. Indulging further into their target market by learning more about their lifestyle and needs, it has been determined that many women in this age group have children. In response to these busy mothers, GoodLife Fitness has created a child-minding program (JUMP) to eliminate objections and encouraging them to sign up. This program is open to children from the age of 6 weeks to 12 months (JUMP! Child Minding, 2011).Through programs such as this, children and teens are encouraged to participate in clubs and programs within

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