Goodwill Industries

This direct fact could grab the audience’s attention and make the think “ Wow, that is a lot of money, it’s fine we don’t help”. Then, by adding the next fact that you can help them by only paying .63 cents a day and the audience would think that they can easily help them by paying this amount everyday. Another example of the use of logos is cause and effect, “By calling today you will save a child’s life” as well as cost and benefit “The benefits of donating $19 a month are worth saving a child” . Cause and effect and cost and benefit make the message clear and practical to the audience. The audience understands what St. Jude’s needs, what they need to do to help, and the benefits of both. By using logos through these examples in the advertisement St. Jude’s is persuading the audiences by once again making them feel confident with the company and also by appealing to their common sense.

Diana George wrote her article about non-profit organizations that try to convince the public about how there are people that really do need help. The purpose of her article is to convince people that they are hearing about people who the ones that are hearing about people who are the ones that are in need the most. Throughout the years in the media people in poverty are portrayed as either helpless victims or

In Diana Georges “Changing the Face of Poverty”, she uses various examples of ads, brands, and organizations  to show that the way poverty is portrayed has corrupted the understanding Americans have on poverty and what it really is. I agree with Diana George’s statement that the impression of poverty through visual imagery is distorted. Her essay examines many aspects of the misrepresentation of poverty. Society believes that they are doing more than what is actually being accomplished. The effect of her explanation allows for the audience to alter their opinion on the true image of poverty. Her use of real organizations within the community strengthens her approach.

Throughout the commercial sick children and shown being given different tests and laying in hospital beds. By showing these images the audience feels a sense of fear, loss, pain, and grief, even though they do not personally know the children. By not donating the audience does feel responsible for these sick children potentially losing their lives. At the same time the commercial causes such negative feelings, it also provides positive ones such as hope and pride. By donating to St. Jude’s hospital a child’s life can be saved and that is because of you. This is effective for St. Jude’s because most people would rather feel positive feelings rather than negative, so they are more likely to call and donate to keep that positive feeling going. Also, ending the advertisement on a positive note by telling the audience “You can bring them that hope” the audience is drawn into pathos all over

When we see a commercial on our T.V. screens today, we always see in print or hear the narrator telling us that their product or the service they are promoting to us is one of the best of its kind. They use all types of appeals and techniques to reel us in, making whatever they are trying to sell to us either pretty, shiny, worth-buying, or they use bold simple states telling us things such as, “Once you get it, you won’t be able to live without it.” By using these statements and methods of gaining viewers, the ad or commercial gains what it truly aspired for; attention and the need and/or desire to buy the product. In the ad “Bounty Big Spills” the bold statement and exaggerated visuals are created to

Persuasive techniques are used to grab the audience’s, to establish credibility and trust, to stimulate desire for the product to motivate us to buy, vote, give money. The Hungry Jacks advertisement uses bribery to help sell their product, while the McDonald’s advertisement uses the buzzword ‘new’. The key persuasive techniques that Hungry Jack uses are frozen coke only a $1,Free whooper, The Outlaw menu and the Hungry Jacks logo to attach people attention. The Mc Donald’s advertisement uses It’s a brand new burger”, Tasty Aussie lamb, All new Pattie and Only $4.95. The ‘buy one, get one free’ offer entices the audience to purchase the product as they get something extra in reward. Mc Donald advertisement using phrases words to persuasive people

The ASPCA announcement uses the rhetorical devices, logos and ethos to convince its audience to donate. Logos is the appeal to logic, and ethos is the appeal to morals. The commercial states facts about how thousands of animals are abused every day. It states that a small donation of only eighteen dollars a month can make a big difference by providing many different forms of aid to the animals. The ASPCA advertisement translates this to sixty cents a day to show how small the donation really is. This is somewhat of a logical and ethical appeal. It appeals logically to the audience because for just a small monetary donation the viewer can help save abused and neglected animal from their abusers and provide medical care, food, shelter and love. This shows that the donation can be used in many essential ways to care for the animal, and that their donation is responsible for giving the animals a second chance. This too is an ethical appeal because donating will make the viewer feel like a good, virtuous person because they contributed to an important cause. One the other hand if they don’t decide to donate they may a have a burden on their conscience because not that much money is needed to help make a big difference. In other words the viewer may feel like an unethical and bad person. The advertisement goes on to state that if you donate then you will receive a welcome kit that contains a t-shirt, wristband, and a photo of an animal that has been given a second chance because of you. All of this is a further amplification of the logical reason to donate to the ASPCA. The advertisement also uses ethos by having the Grammy winning artist Sarah Mclachlan as the speaker. Sarah seems to speak very truly and caringly about the ASPCA as she pets a dog that’s in her lap. This makes the audience feel like Sarah truly cares about the treatment of animals. As a

“Jesus Is a Brand of Jeans,” by Jean Kilbourne, argues that most products are advertised are trying to convince us that the product is more important than people. Kilbourne also says that despite what people think, advertising affects us all. Commercials promise you the best quality and even happiness. Once the product is in your hands and is ready to be used, we end up very disappointed. I agree with Kilbourne because I’ve watched several advertisements, and one, in particular, has certainly affected me. I was at home cooking my meals for the week when I heard the commercial.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Another typical commercial that has a great influence to charity of customer is: Tide Loads of Hope. It attacked directly to customer’s charity with the message: littlest things can make a big, big difference. On the commercial, they ask us go to www.tide.com and purchase a Tide Vintage T-Shirt for helping people who get affected by disaster. This commercial appeared after Hurricane Katrina, and Louisiana disaster, and Hurricane Ike. By attacking charity of everybody, this commercial appeal to the viewer’s pathos: by buying a Tide Vintage T-shirt, we together can help people affected disaster by sending Tide’s mobile Laundromat fleet to the location affected by disaster for free service as washing, drying and folding the clothes. Especially, all profit from this program will support for families affected by disaster, so we buy Tide product not only for cleaning clothes but also for helping disaster victims. Because of the importance of supporting disasters victims, the well-designed

When trying to make an argument or persuade someone, images can be powerful tools. They can convey complex ideas that text alone cannot. Images also possess the ability to be simultaneously simple and natural while playing with the wits of the viewer. The Australian Red Cross Blood Service (ARCBS) is a part of the International Red Cross that seeks donations of two varieties for assistance in medical treatments namely cash and blood. The image that I have chosen is an ad print published by the ARCBS with assistance from a reputed ad agency M&C Saatchi. The advertisement proposes that though one of the two means of the donations is not familiar among the crowd, it is equally important as the other and tries to attract the readers towards

In an average day, an American is exposed to over 3000 advertisements, (Kilbourne). Whether they want to admit it or not, they are drawn toward them. A common scheme of the advertisers is to allow the consumer to “picture the new them.” Whether this be a wealthier them, a skinner them, or a prettier them, they gear there product towards every person and want everyone be able to connect with the advertisement and picture the “new them.” American Idol, Nutrisystem, and The Biggest Loser, the lottery, and many other “products” promote that anyone has the chance to be famous, fit, or fortunate. The successes from these “products” present themselves as they were before, with the sob story that hopefully touches a nerve with

Goodwill Industries are organizations for nonprofit making that provide or render employment, community based programs, placement services, and job training to individuals that cannot access proper education, disabled individuals and the unemployed. A huge network of institutions of retail thrift, that works as organizations of nonprofit organizations, sponsor goodwill industries.

JCPenney Company, Inc., a public traded company that has its common stocks traded on NYSE market under the ticker symbol “JCP”.

Familiarity can cause people to stay in one state of being the entirety of their lives.  It is a safety blanket which protects and holds back.  Connecting to this human attribute in an ad has the potential to persuade the viewer quite effortlessly.  The Australian Red Cross advertisement known as “The Blood Box”, utilizes logos and pathos with a common color scheme to draw the viewer’s attention and effectively present new issues with familiar items to persuade the individual to donate blood.