Essay on Goodyear Analysis

• To achieve operational efficiencies in the supply chain by reducing product and inventory costs;

Monitoring item levels and creating a report based on customer needs, by upgrading this allows the company to keep track of low inventory which would be accessed by the customers via their smart phones. Efficient and confident inventory control is a major factor that would help increate revenue and sustain it.

2. Redirect their efforts and change to a more focused and heightened manufacturing and distribution strategy that answers the demand of the current marketplace and promises real hope of growth and profit in the short term and in the future.

was able to reduce the lead time between the company and large retailers. In addition in house manufacturing made it possible to flexible with prices, meet customer demands and allow small retailers to order small quantities.

A goal is to replace inventory with frequent communication and sophisticated information systems to provide visibility and coordination. In this way, merchandise can be replenished quickly in small lot size and arrive where and when it is needed. Quick, frequent and accurate information transfer among members of the supply chain can counteract the distortion of information (known as the bullwhip effect) as it passes up the supply chain from the end customer. A supply chain can reduce overall inventory while maximizing customer service by efficiently redistributing stock within the supply chain using effective postponement and speculation.

In the past, companies focused primarily on manufacturing and quality improvements within their four walls; now their efforts extend beyond those walls to influence the entire supply chain including customers, customers’ customers, suppliers, and

Bridgestone Americas Holding, Inc, hereinafter, will be referred to as Bridgestone. Bridgestone is a well-established corporation in the business of selling varied tire and rubber products to markets all over the world. In this marketing plan, we are focusing on mostly the tire part of the business, which accounts for the majority of Bridgestone’s sales revenues and the effect of customer service centers.

* To cut expenses in production and supply chain and making these processes more efficient

3.) Service Level – As defined as the percent of retailer orders filled from distributors’ inventory.

To allow replenishment orders to be processed more quickly and cheaply, automatically stocking product more closely to consumer demand.

The Bridgestone Group is the world's biggest manufacturer of tire and rubber merchandise, established in the year 1931. Bridgestone has 144,303 total employees and having business existence in almost 150 countries.

3. Highly refines supply chain that can cater to high demand of orders: The efficient coordination of the suppliers of

It helps to enhance the process that improves the entire supply chain process, and increases the transparency across the organization.

The organisation is committing to improving the logistics system to make delivery more efficient; even though the precise figures are not known yet, the intention is there nevertheless. While the logistics in the organisation plays a very important role for product movement to different manufacturing sectors (within the organisation) and to customers

To provide effective customer service in supermarkets by rising the efficiency of total supply chain through quick billing of products.