Goodyear Co Essay

The competitive advantage for Canadian Tire stems from the dependency on its dealers and how they interact with their local economy and community. As the dealers are at the front line in garnering profits and attracting and retaining customers, it is critical that they adjust the supplies and stocks accordingly to the needs of their community. The competitive advantage for the Canadian Tire brand relies on three key elements that the dealers possess in order to support a growing and profitable business. According to the Canadian Tire Annual Report (2010), the brand depends on the “business instincts, [the dealer’s] connection and commitment to their communities and their local market insights to ensure [they’re] offering relevant products at competitive prices” (p. 29).

If I were to be accepted into the National Junior Honor Society, which is one of the highest honors that can be awarded, I would consider myself to be a very lucky person. Throughout my life, I've always considered myself as someone with good character and values.I've always prided myself in always doing the right thing and helping others. In addition, I view myself as a leader, not a follower. Being a leader comes naturally to me. I'm a leader amongst my friends and siblings. They always look up to me when they have a problem or when they need advice. I have a good standard education with an A average which will help me achieve my goals in the future.

I may not be the best candidate for the next member of the National Junior Honor Society, but I certainly believe I could be a great addition! Overall, I am a great learner, leader and student. I have not had any major discipline problems since kindergarten! I have always had top grades and have been top of my class at some point or another. I have good grades that I always maintain and standards that I never lower. My character is not the best but it certainly isn’t the worst. I try to help out in my school or community when possible but regrettably I have not given much of my time to my school or community. At the end of the day, I am a good student, friend, son and brother.

Different retailing businesses have very different distribution methods based on the types of product that they sell, some arguably more effectively than others.

I believe that I would be a good representative for the National Junior Honor Society because I represent the five qualities of a member of the organization: scholarship, leadership, service, citizenship, and character. I have leadership skills from programs like Girl Scouts, softball, and Student Council. I’ve volunteered in many service projects including Christmas bags for foster children, playing piano at a hospice center, volunteering at a food bank, teaching brownies (2nd to 3rd graders) how to camp at a Girl Scout camp, passing out flowers to rooms in a hospice center, and passing out care packages to the homeless. I have amazing citizenship skills such as following rules and laws in not only the classroom but in my community, teaching

The National Junior Honor society, to me, represents the highest honor someone can achieve while in Middle School. Being accepted into such a prestigious society would not only give me an environment where I can improve my character, but it will also give me an experience which will help me gain a leadership position in the future. My intentions while in this society are to gain knowledge on what I can do to better my household as well as my community as a whole. While in this society I will work diligently to make positive changes to my community and school.

I would like to become a member of the National Junior Honor Society (NJHS), because it is a great honor to be recognized by the teaching staff of the Andrews Middle School. I feel that I exemplify the five pillars of the NJHS and show leadership amongst my peers. I am glad that my hard work has been noticed. In addition, I am proud to be placed amid a group of students my own age, who are all working towards the same goals. Being a member in the NJHS will also look impressive on my future job applications.

As defined by the dictionary, honor is a high respect that is earned through deeds and reputation. But, what is honor, and how does one receive it? Honor is like many things that are hard to put into words. Along with that, honor can be totally different, depending on your perspective. In the play, A Few Good Men, there is a central theme based around honor, who is doing right and who is doing wrong.

They had gotten just that from new CEO Steve Bachand. Steve was a Massachusetts native, who had spent his teen years working in a hardware store on weekends and summers. He later on acquired a master’s degree in Business administration, and had just built a US home improvement chain basically from scratch to a $1 billion company. At the time, shopping experience at Canadian Tire was like “waiting in a hospital emergency ward and lining up at the welfare office” (Silcoff). With profit at its lowest, Steve also had to deal with internal affairs between dealers and head office, and the threat of US big brands expanding into Canada. Canadian Tire had poor ownership structure, where “dealers own 20% of stock, inventory and fixtures” (Olive), and could not agree on anything with head office. Through customer research, taking polls of their shoppers they had been able to agree on a few things. According to Olive, they “learned that customers wanted lower prices, greater assortment, an end to out-of-stock [problems], better services, and a store that was easier to shop in”. Bachand had turned the company into an “agenda setter” (Silcoff). At first, it had been simple changes like properly lighting up stores and improving product display. However, more importantly they had focused the chain on “sports and leisure, auto parts and home products” (Silcoff). Furthermore, in order to

JC Penney had to undergo and withstand several competitive issues to include changing of brand image, selling strategy and marketing strategy. JC Penney also had to account for Environmental Factors to include: a population that continued to age and also unemployment rates. JC Penney tried to influence customers by portraying an everlasting sale. No matter how hard JC Penney tried to market their products, if people didn’t

„X     Additional 850 retails channels      „X     2 million Goodyear brands were replace annually at Sears

First of all, a strong brand can be seen as the condition for organisations to expand products, offer more service, and introduce new products (Chernatony and McDonald, 2003). Secondly, a strong brand can lead to growth marketing communication effectiveness (Keller, 2009). ‘To build a strong brand, the right knowledge structures must exist in the minds of actual or prospective customers so that they respond positively to marketing activities and programs in these different ways.’(Keller, 2003, p. 140) Furthermore, Kay (2005) asserted that the strong brand can be seen as a resource of management, which make brand extension easier and useful to build distribution network. Companies are not treated by the intermediaries (Chernatony and McDonald, 2003). Moreover, companies are comparatively easier to change price if they have strong brands. As Henderson, et al (2003) said, a strong brand can allow for premium pricing even still remain loyalty customers, which help companies to survive in the intensive competitive market.

In order to determine which option to choose, Goodyear weighed the advantages and disadvantages of each. The advantage of having a ‘premium’ tire is being able to charge more, thus generating higher profits. On the other hand, consumer perception at the time was that buying tires is a ‘grudge purchase’ and they were not willing to pay the extra money for features they didn’t want. Goodyear’s tires had always been marketed toward the average consumer who wanted a good tire at a good price. The possibility of losing those loyal customers was high. The second option of which distribution channel to go through also has its advantages and disadvantages. The advantage of moving to a large wholesaler, rather than just independent tire dealers, was greater exposure and possibly higher profits. However, Goodyear’s past revenue mainly came from loyal independent dealers, and it could be devastating to business if Goodyear lost that loyal base. In addition to the cost, independent tire dealers didn’t feel Aquatred’s ‘premium’ features warranted the high cost or that it would appeal to their customers.

This means that a slight change in consumer demand can hurt Ford’s profits dramatically. The average accessibility of replacements allows customers the choice to go elsewhere. This strongly suggests that Ford needs to increase customer gratification to deal with outside elements.

is almost 3 times the number of units to OEMs so the potential here is