Google: A Multibillion Dollar Business Empire

1728 Words7 Pages
Google Introduction Google is a multibillion dollar business empire. It has experienced major growth over the years. This growth has majorly been attributed to their advertising venture facilitated by other services like search engine, various productivity tools such as Gmail and Google docs, and enterprise products such as Google Search Appliances and Google Apps Premier Edition. Google's early success was from its ability to give people a search algorithm that they could search for any information needed and the results produced were highly relevant ADDIN EN.CITE Keith H. Hammonds200396(Keith H. Hammonds, 2003)969619Keith H. Hammonds,How Google Grows...and Grows...and Grows Fast Company200331st March, 2003New YorkFast Companyhttp://www.fastcompany.com/magazine/69/google.html( HYPERLINK l "_ENREF_4" o "Keith H. Hammonds, 2003 #96" Keith H. Hammonds, 2003). Google gave also a clean homepage design which had no interactions such as advertising and sponsored links. Google also made innovation one of their core values , and they also had unique corporate image with engineers, innovators and leaders all on board. Lastly, their success came from their important investments in infrastructure which offered more web page loading rate ADDIN EN.CITE BrandZ201098(BrandZ, 2010)989843BrandZ,"Top 100 Most Powerful Brands of 2011"2010http://www.millwardbrown.com/libraries/optimor_brandz_files/2011_brandz_top100_chart.sflb.ashx201227th April( HYPERLINK l "_ENREF_1" o "BrandZ, 2010 #98"

More about Google: A Multibillion Dollar Business Empire

Open Document