Google: A Multibillion Dollar Business Empire

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

Google Search is the most popular search engine in the world, and just by that has an enormous advantage in information markets. Google has unprecedented access to what people are thinking about at any given moment, information which is extremely valuable to advertisers and marketers. Google also is also an extremely well established company, with its massive revenue allowing it to support its extremely robust infrastructure. Google has massive and modern data centers all over the world, and continues to invest into more infrastructure, including data centers and the new Google Fiber in the United States. Googles massive revenue also allows it to branch off into more innovative pursuits without having to worry too much about funding. Google can pursue expensive and difficult projects that generate little to no revenue for a very long time, if the company believes that the investment will be worth it in the end. Examples of this include Google's Self driving cars, and the aforementioned mentioned Google

In 1995, Larry Page visited Stanford University for a campus tour for doctoral students where Sergey Brin would be his tour guide. Although they did not care for each other much, Page ended up choosing Stanford and ultimately working with Brin on a research project called “The Anatomy of a Large-Scale Hypertextual Web Search Engine” which would later become the foundation of Google. The company was incorporated as a private company in 1998 and was offered as an initial public offering in 2004. A multinational technology company that specializes in internet related products and services, Google has consistently been named world’s best employer, #1 company for which young professionals want to work and the company to beat. From its inception, what has made Google not only unique, but also extremely successful are the internal aspects that Page and Brin could control. Initially, they did not start out trying to form a company or to make money. They simply wanted to find a problem, solve it, and finish their doctoral theses. And that they did! Page had always been annoyed with web pages while at Stanford. He states, “most web pages had links forward which could easily be followed further, but there was no way of knowing backward links to each page. He

The worldwide business world is experiencing differing level of changes and the pioneers, today, are confronting the major dilema about the straightforwardness they ought to keep up with the adherents or colleagues. Today 's business condition is described by unmistakable cases of dishonest practices and continuous mergers, acquisitions and cutting back, the adherents ' trust in their authoritative pioneers has turned into an essential issue. When we work for an association, we need straightforwardness in the work environment culture other than the requirement for professional stability and professional success. Google Inc is a gleaming case of straightforwardness in the work culture. In the organization, sharing data through week after

“If it isn’t on Google, it doesn’t exist” (Wales). Google has become a great research tool for any and everything that you are looking for on the World Wide Web. If you type in the right information in the search engine, you will be directed to the information you need. Many individuals, companies, and businesses use Google for research when looking for the right product or service that best suits their needs. Google also offers businesses and companies marketing opportunities of their product or service to consumers who use the World Wide Web. There are many other search engines available on the internet. However, Google seems to stand the test of time and produce the right result every time in an effective and efficient manner. They

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

Google strengths are exhibited by its popularity. Its search engine has a popularity of almost 70% of the world’s searches while the Android OS has a popularity of almost 80%. Therefore, it tops as the biggest online advertisement company globally. By pooling together users through its numerous applications such as YouTube, Drive,

Google Inc. started on September 8, 1998 with founders Larry Page and Sergey Brin. When Sergey and Larry first started google they had no idea that it would become such a hit. For instance, When Larry and Sergey were in college Google was nothing more than an experiment. After experimenting with Google, it would later become the largest and most used search engine in the World as well as one of the hottest tech companies to work, for. The company would not only become the largest search engine in the, world, but it would also redefine the word search engine and employer. As well redefining the word search engine and employer google would also introduce new faces to the company.

From the analysis this table it is clear to see that since Google was launched they have gone from strength to strength. They have continuously added new innovations to exceed their competitors and gain such a large market share. (For more information on their competitors please see section 2.3, of this report). The major innovations which have had such a great impact on the industry include “Google’s increase in language versions” (www.google.com) this enable users around the world to search in their own language rather than English. This opened up the market available to Google and subsequently they opened up many R&D departments over the last couple of years worldwide which will aid their innovations.

The idea of Google developed when its founders wanted to organize an “infinite” amount of information on the web. It was first called “Backrub”, and later on adopted the name Googol, after a mathematical terminology. The founders, Larry Page and Sergey Brin worked on their idea for 3 years before deciding to incorporate it. It officially became a company in the year 1998. Google started off as a search engine, and it maintains its core business until now. The main benefits of having a search engine include quick results for intended searches, as search engines extract information from the web and display in an organized manner.

Google Incorporated is a search engine tool that is used worldwide. It provides an enormous amount of websites and other online information as a resource based on keyword searches. We all have heard the phrase, “Google it”. What that means to many individuals, is simplicity and answers. Google is not only an Internet search engine it offers many other features such as: Gmail, YouTube, Google Maps, Google Chrome, Google Play, Google Drive, Google Earth, Google Toolbar, Google Blogger, and Google Calendar and many more products. Google’s main priority is to organize the world’s information and make it universally comprehensible and valuable. Google’s motto has ten (10) characteristics to abide by: (1) focus on the user and all else will follow, 2) it’s best to do one thing really well, 3) fast is better than slow, 4) democracy on the web works, 5) don’t technically need to be at your desk to need an answer, 6) you can make money without doing evil, 7) there’s always more information out there, 8) the need for information crosses all borders, 9) you can be serious without a suit, 10) great just isn’t good enough. Google gives back to there users in a convenient way to search, making it smarter and faster for you, as well as for businesses, provides numerous amount of tools to help businesses succeed on and off the web. For example, businesses promote their company by using ads through Google. As for the web itself, it develops products that will

Google is one of the most successful corporations that have ever been established. Through innovation, persistence, growth,