Google Adsense Exposure Essay

Newspaper ads that include colors, photos and artwork to attract readers attention are considered displays. Displays are very important because they attract the attention of the readers in areas where the simple text in the columns do not. It’s also important that the displays are different and exciting. They need to catch the readers eye, and give interesting information

Traffic is extremely important to blogs and websites. Traffic dictates how many ads and what kind of ads can be put on a website. If a website is serious about making money, they will try and create as much “traffic” as they can. This traffic is then recorded and then can be shown to companies who may want to put ads on their website. The more traffic a website has, the better the ad

It is also best to research this out because you know better than anyone what you can afford to pay for advertising. Google search and see what you find. You could find the right thing for your business and can expand your business and pay for more and sometimes better advertising. Just a thing to remember here is to make sure that you are actually getting more money in when paying for advertising. You can easily spend a fortune on it if you are not careful and not get anything in

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Now, when knowing the placement of where an ad was placed, Karen McGrane was able to build websites that went around these ads to still create something great. With advertisers getting smarter and smarter on where they placed their ads, it was time for the web designers to start upping their game as well. Back in the day, it use to be that the banner was either placed at the top of a web page or the bottom of a web page, but as you can see times have certainly changed. You can see ads in various positions on websites now a days and even get those aggravating pop-ups! I learned that you should always "package your unit as a sponsorship,"(McGrane,2009) since advertisements like to make it seem as if your work was "brought to you" by them. I am actually curious to see how the smart the web will get in years to come. Computer softwares are steadily changing and being generated, therefore, there is no telling what the future holds for the web industry, but it is continuously

The more TARGETED the traffic you're getting to your site, the more chance there is they'll convert - period (duh!). For instance, if you were promoting a weight loss product, and the visitor to your site came from a Youtube video about anxiety, how likely do you think they're going to convert? Errmm...not very! For best results, what you really need is to get LASER TARGETED traffic, and constantly work on optimizing sources of traffic.

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However, the amount of traffic reaching sights through paid ads can be dependant of where they are placed. As expected, PPC ads at the top of the page seem to hurt organic results the most, with a 34% drop in click-through-rates for the first organic listing and an average drop of 20% for the first page. This shows the possible increase in website visitors The Huffington Post could receive if they were to begin using pay-per-click ads. The next page leads on to an action plan to create a PPC ad for The Huffington Post and how it will increase traffic to their site. Making a PPC ad takes very little time at all but can be costly depending on the amount of disposable income the company has. The whole process can easily be done within a 7 day period. It would only take a day or two to come up with a distinctive ad design that can draw the customer to the site. While this is being done, a Google account can be created and key words and phrases can be thought of to increase the likelihood of the search

ads are as bight and bubbly as their office building which is covered in bold colors and fun

up about two thirds of the A4 sized advert. The picture is of a woman

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

24.) A campaign that is targeting desktops is only performing well with text and image ads. The

Campaign Advertising Though clearly constant in the effort to win the electorate's vote for each candidate, campaign advertising since the 1950's has become more intricate. In each decade since television advertising for a candidate has begun, the messages have been designed in one way or another to play on the emotions of the electorate. However, over time the way in which this is done has changed constantly, most clearly in the utilization of "positive" and "negative" ads. Moreover, the utilization of information and statistics in ads has changed dramatically, delivering the core message of a candidate in concise, hard hitting, and effective way.

When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "…program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a

3) Go easy on the maximum cost per click, don’t spend too much, but be generous on your day to day budget i.e. let it be as high as it needs to be. Let’s illustrate exactly how this works with an example: