Google : An Internet Search Engine

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

In this paper the questions regarding a businesses decision to go public will be addressed. Recent changes such as Sarbanes-Oxley governance ruling have had significant impact on the planning and execution of IPO's however, going public still remains the best route to additional capital for a company. We will also take a look at Google's successful rollout of their public offering. However first we need to look at what it takes for a company to go public. In the text of the Fundamentals of Corporate Finance the initial description of IPO succinctly captures the essence of need and subsequent process of an IPO.

Google is arguably the most popular search engine used on the internet. The company offers superior search results and clearly employs workers with innovative ideas that can keep the company ahead of the competition. However Google’s own mission statement requires that it “Do no evil,” meaning that it has made readily available the tools that have made the company successful. The Justice Department would like to categorize Google as a monopoly, but due to its open book reporting and its development of additional services, proving monopolistic status would be difficult and perhaps ineffective.

Google’s total assets have steadily increased dating back from 2008 to 2012. Some key figures to point out in their assets are the slow growth between the second half of 2008

Google an Internet business and search engine and was faced with decisions on how to maintain strategies to remain competitive and diversified.

Google is a large technology firm based in America. It focuses on services and products related to internet search, online advertising, and cloud computing. The company’s founders, Larry Page and Sergey Brin, started the company on 4th September 1998 (Google, 2016). Google first listed on the public stock exchange on August 19, 2004, with an initial public offer of 19,605,052 shares of Class A common stock, at a price of $85 per share (Google, 2016). The world highly anticipated Google’s initial public offering and the initial market capitalization was $23 billion. The price earnings ratio then was $ 80 (Ritter, 2014). As of May 2016, Google’s market capitalization stood at $ 82.5 billion. This paper analyzes Google’s performance in the American stock exchange.

Introduction This case analysis identifies four strategic issues facing Google. Google First, Google has outgrown its original mission statement, an issue for investors and

In December of 2005, six years after its founding and twenty-one months after the company went public, search engine giant Google, Inc. had grown into not just probably the world’s biggest and most successful Internet companies, but also one of America’s biggest business success stories. Founded by two Stanford graduate students, Google was in many ways the quintessential American business success story. Sergey Brin and Larry Page (Google’s founders) infused their start-up with an innovative, entrepreneurial culture and established an organizational structure that supported innovation and risk taking. While Brin, Page and their fellow “Googlers” pursued the

There is a fallacy that innovation is predominately technology-based. As technology and globalization tear down geographic boundaries; innovation has become a core driver for growth, performance and valuation. Strategic innovation is exclusively Google’s approach on providing growth and high performance results across the company. Using the rules of innovation, this paper will analyze and evaluate Google’s framework, tools and strategies used and their operating guidelines that have branded them a Fortune 500 company.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

Google has managed to become one of the most successful and respected companies in the world, gaining credit for their exceptional performance and contribution to society. Google managed to do all of this in just over a 10 year period, a time span in which no other company has made such an immense progress. The company employs thousands of talented people, coming from all around the world, and it is truly amazing how fast it got there with the fact that it was a two-men college project. The following is a company analysis of Google which will present you with facts, point of views and ideas regarding it. These are

Nowadays, internet has become the most important source of information which enables people to access information across borders. In IT sector, Google Inc. can be considered as a leading provider of search engine in the world with its mission to offer valuable information to all users universally. In order to achieve this objective, Google needs to implement effective marketing approaches through its business strategy. Marketing mix approach tends to be one of marketing method that Google could apply for its business strategy. However, using only this method might not help Google to succeed sustainability.

Different search engines such as Google are complex, sophisticated, distributed systems. Below we reproduce the general search engine architecture discussed in “Searching the Web”, Arvind Arasu, Junghoo Cho, Hector Garcia-Molina, Andreas Paepcke, Sriram Raghavan (Stanford University). ACM Transactions on Internet Technology (TOIT), Volume 1, Issue 1 (August 2001).

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.