Google Analytics : A Free Web Analytics Cloud Based Software Essay

Just like in baseball there are large and small businesses. Businesses have to make decisions, decisions that will help the business in the long run. By using analytics business can measure their performance to know where they stand financially and economically. Numbers are very important in a

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

The analytics software is the useful tool and great supporter for organization to reduce workload, increase the productivity and create competitive advantages. The analytics software helps organization knows exactly what customers want and their purchasing power, which will assist the company makes best decisions whether big or small every day. What is more, the analytics software works like an effective predictor, which will help organization look forward to the future scenario and make the best plan. Also the software is the key business enabler

On this week course, i read the material which is given on the reading assignnment and refer more information from internet about google analytics and web analytics. Though this

Google Analytics is a free web-based service that tracks and reports website traffic offered by Google. It is considered an internet tool, offered to companies and businesses to measure and analyze the reporting of users’ behavior in order to understand and optimize the use of their business website. It is the most widely used web analytic service offered today. Google Analytics offers businesses and companies the ability to bring all of their data together, take action on data driven insights, and know that their data is secure. To sum it all up, Google Analytics is an advanced and sophisticated tool that, on the surface, provides you with extensive data about who visits your Web site.

When you build a website for your small business (or you have one built for you), it makes a lot of sense to add Google Analytics. This is a small tracking code which either you can add yourself or have a developer do so. In WordPress, there are several plugins which will add the code correctly; all you have to do is paste it in.

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It is used to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.

Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favours data visualization to communicate insight.

Google Analytics is a free tool that provides comprehensive website user statistics giving a window into the behavior of visitors. In turn, this gives the ability to improve the on-site user experience which helps one achieve their business objectives. The services include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from Ad Words, an online advertising service that places advertising near the list of search results. Google Analytics also helps us to learn what people are looking for and what they like with in- page Analytics and then with that help we can tailor our marketing and site content for maximum impact. It also shows us the full customer picture across ads, videos, social tools, websites, tablets, smart phones and more.

Google Analytics is a powerful tool to track website traffic. As a website owner, you should implement it as soon as possible. If you’re struggling with that, then this tutorial will show you how to add Google Analytics to WordPress step by step.

In the era of 2007-10 where most of the economies of the world slowed down and companies restrained themselves from making new investments there were others that were gearing up to reverse this trend. Viewing this as an opportunity lot of new companies entered into the consulting and business advisory domains. This phenomenon lead to an inception of once such company named “Analytics Quotient”. Analytics is once such field, which is not only making a mark upon the business of the companies but also changing the business trends by focusing on data utilization across functions and optimizing the available information that the company has.

Analytics is in the top ten of upcoming technology trends at the moment. Analytics is going to be a game changer for all aspects of modern life and it is something everyone should know about. Nowadays analytics are used for everything, business data, marketing, government even healthcare and sports. There are some basic areas within analytics such us web analytics, business analytics, marketing analytics, behavioural analytics and predictive analytics. Analytics is growing so fast that in the near future is will be hard to think of any aspect of business that will not be affected by analytics. The main customers of analytics are business people, marketers, and sales people and in general all people that need analytical tools in order to improve their businesses profit, success and value.

Google analytics is a tool that analyzes website’s traffic and collects data about surfing behavior. Moreover, google analytics tracks users’ activities in the website (Ledford et al, 2010). Google analytics collects raw data from visitors and turns it to useful information that contributes to improving website performance (Ledford et al, 2010).

Web analytics is used to analyse the behaviour of visitors of a website (Rouse, Allen & McQuown 2005). Web analytics can tell a business their website’s traffic levels, its referral sources and user behaviour and interactions (Sharma 2015). Data analytics is the process of examining big data to find possible hidden patterns, unknown correlations and other useful information that can be used to make better decisions (Kapdoskar et al. 2015). Data analytics is making businesses smarter and more productive as they can make better predictions by analysing trends in the data (Kapdoskar et al. 2015). The main difference between web and data analytics is that web analytics analyses a website only, whereas data analytics analyses big data.