Understanding Google Analytics Essay

I chose Google for this case study. Google has been both a pioneer and is a leader in the online world. Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual webpages. Google.com was registered as a domain on September 15, 1997. The name - a play on the word "googol” - reflects Larry and Sergey 's mission to organize a seemingly infinite amount of information on the web. Google is most profitable through its online advertising though it has also become very popular in many realms of the online world and technology both.

4.1.4 What types of metrics would you want to track on your E-Business Web site?

The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.

Analytics And Insights - provides you with custom reporting that's based on your business goals and needs. An integrated CRM reporting system and all associated data analysis. Google Analytics to monitor your custom website metrics while tracking the results. Content attribution and channel insights. Any multivariate testing needed for proper conversion optimization. On-page optimization recommendations and your own call-tracking setup and analysis.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

3. The most interesting about the website is tracking how many people and who have visited your website. And my favorite tracking since my first blog and several websites is Google Analytics and Google Webmaster Tool. Google Analytics will help with tracking the number of people who have visited the website and also give you a quick reports of their behaviors and other information. Whereas, Google Webmaster Tool will help you understand and improve your site in Google

When you engage and visit our Site, we may collect and store some or all of the following; the IP address that you used to access the Site, date and time, IP address of the web site from which you linked to the Site, names of files and words searched on our Site, pages and items clicked on our site, the browser you used, and operating system used. This information is gathered and collected to measure the number of visitors we have on our site, the various sections of our site they engage, which is done to identify the performance of the system and

In May (May 18th to May 31st) your website received 340 Pageviews and 232 Unique Pageviews – the difference being that the Pageviews counts returning visitors and Unique Pageviews counts individual users and not repeat business. This shows that approximately 31% of your traffic visited your website more than once, which is great.

Website are a work in progress and we use analytics data as a tool to constantly help improve the content and calls to action.

The information that you will be able to gather about your visitors is amazing and has the potential to be extremely transformative in how you design. I know for me personally, I have a much better idea where people are looking, what they are clicking one, and how far down they are scrolling. I know where I need to highlight aspects of my website, or move important things around to points where people are

In case a website has 100 pages or more, and there are 10,000 visitors a

The bounce rate will provide Godiva with the number of times a site visitor leaves their website right away. The bounce rate is calculated by the number of website page visitors that do not engage with the page (do not click on links, or interact with the page) before abandoning the page, divided by the total number of visits to the page within a given time frame. When the bounce rate rises, Godiva knows that either the site user entered the page by accident, or the site user was not interested in what they saw. A rise in bounce rate may potentially be caused by a redesign of a website page, unappealing

this means a high amount of visitors just visit one page. However also visits are highly

A web analytics dashboard lets you track the execution of your website in real-time, and answer the critical questions like how is your site performing as for your Marketing destinations?" This dashboard example concentrates on a high-level, yet in-depth view of your website 's execution over numerous time periods.

Effective data analysis is to search for the cause: try to uncover why something happened, why traffic to the website is low. Having a clear idea of customers actual likings and preferences can do wonders to boost up conversion rate. To find out what is the scenario behind, it is the best technique to find these solutions is to be dependent on the same approach that scientists have used for centuries i.e. experimentation. Testing can help users or customer to take part in the test and extract various results based on the objective.