Google Case Study

3277 Words Sep 7th, 2013 14 Pages
MarketLine Case Study

Google Inc.
The world’s leading Internet search engine
Reference Code: ML00001-091 Publication Date: March 2012

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GOOGLE INC. CASE STUDY ML00001-091 © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

MLCS2011-000/Published 03/2012 Page | 1

OVERVIEW
Catalyst
Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

Summary
 Internet search engines have not been in
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6 Google quickly rose to prominence................................................................................................................................ 6 Other search engines have struggled to compete with Google .........................................................................................7 Google differs from its competitors ................................................................................................................................ 7 Other companies began to use Google for their search technology ..............................................................................7 Google’s prominent position is reflected in its market share .............................................................................................8 Google’s market share is largest in Europe ...................................................................................................................8 Google’s revenues come largely from advertising...........................................................................................................10 Google introduced AdWords ........................................................................................................................................ 10 Conclusions......................................................................................................................................................................... 11 Can Google

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