Google Express And Amazon Prime

2014 Words9 Pages
Executive Summary: Google Express and Amazon Prime are currently competing in the e-commerce sector, particularly with regard to same-day delivery. Prime is an established brand with over ten years of experience, whereas Express has only been around for about a year and a half. Another major difference is that Amazon operates and distributes from its own warehouses, whereas Google operates like a high-end postal service, shuttling packages from local retailer to customer. There are several advantages and disadvantages that can result from supply chain processes of each of these companies. Due to its experience, Amazon has been able to build distinctive infrastructure and wealth of information on customer wants and needs that is hard to…show more content…
Amazon and Google Express are two such retailers who are concentrating especially on these functions by acquiring related technology firms and by engaging in R&D. In the future, the e-retailer who offers the fastest delivery will likely be the front-runner (Keifer). The competition is intense from e-grocers like Ocado, to clothing retailers like Next and traditional mail services like FedEx. The latest trend in the industry, after offering maximum variety and flexible payment options, is competition for same day delivery. Companies like eBay, Walmart, Amazon and Google Express have all started efforts to try and offer same day delivery. The key to offering same day delivery is to have products stored near the potential customer. In the following sections we will explain the supply chains of Amazon and Google Express and analyze the advantages and disadvantages of their respective business model/supply chain. Amazon Introduction: Amazon was launched in 2005 with its headquarters in Seattle. It initially offered $79/year for two-day delivery nationwide for unlimited orders. The price has been increased to $99/year now. Some regions where Amazon operates include other services such as Amazon Instant Video, Kindle Lending Library, Prime Music and Amazon Fresh. Amazon’s supply chain works around 90+ centralized warehouses to distribute products.
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