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I. Company Overview Hewlett-Packard (HP) Corporation is a global technology company headquartered in Palo Alto California. HP’s products range from printers, servers, network appliances (i.e. routers), motherboards, laptops, personal computers (PCs), software, Information Technology (IT) services and consulting. HP is currently one of the top companies in the United States. In Silicon Valley, home to some of the top technology corporations, HP was the only company to rank in the Fortune 500 top 10 from 2007-2012. From its humble beginnings HP has been a relevant technology company for over 75 years. • HP was founded in 1939 by William R. Hewlett and David Packard. o Packard and Hewlett where both Electrical Engineers from…show more content…
This is a common challenge accepted by many corporations which see a need to satisfy investors and remain relevant in their industry. In order to achieve massive growth HP needed to look beyond operational efficiency and more to short-term innovative products and services. The challenge, was how to achieve this short-term innovation. The case describes how HP created the Innovation Program Office (IPO) to explore and develop innovative opportunities, and whether this concept could be extended across HP’s seven business segments. HP’s IPO first started with the Personal Systems Group (PSG) in 2006. This group was responsible for commercial and consumer PCs, workstations, handheld computing devices, digital entertainment systems and calculators. This group under the leadership of Philip McKinney sought to: • • • • • Change how innovation is pursued. Be on the cutting-edge of technological advances. Change the budgeting strategy for research and development (R&D) products. Create new businesses adjacent to HP (CoreCo) - Emerging Business Unit (EBU). Form ideas in areas that established business units were not pursuing. 3 SYSM 6316 – SEM – Summer 2014 Managing Innovation within the Corporation • • • • • • • • • • • • • • Launch a new high performance computer system called Blackbird. Form a team of talented and driven individuals with connections to CoreCo to
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