Google Horizontal Analysis Paper

Financial data from past periods of a company, provides a perspective for future outcomes. Investors give proper attention to different ratios. In this report I am analyzing the financial position and financial performance of AT & T, a US. Telecommunication Company. The objective and conclusion of this analysis will be, if is either good or not to invest in the company.

Vertical analysis, otherwise known as common-size analysis, uses percentages to compare separate components of financial statements to a key statement figure or base amount (Edmonds, Tsay, & Olds, 2011.) “Vertical analysis of an income statement, otherwise referred to as common-size income statement, is when there is converting of each income statement component to a percentage of sale” (Edmonds, Tsay, & Olds, 2011.) This presents each item on a statement as a percentage of a base figure within the statement. Presenting financial statement information in a common-size figure as opposed to using dollar amounts is when the financial statement elements are shown as percentages of various base figures (Edmonds, Tsay, & Olds, 2011).

When looking at the financial performance of a company, it is important to examine the financial ratios. There are several different classifications of financial ratios. Profitability ratios show the profitability of the company. Liquidity ratios deal with the current assets and current liabilities of the company, and they determine how the company is performing with their liquid finances. Leverage ratios deal with the company’s debt, and how they affect performance. Activity ratios deal with a company’s inventory and collection period, determining how well a company is able to turn over inventory and collect debts. The other important measures of financial performance include information on dividends, common stock, and cash flows (**Use

This paper provides the horizontal and vertical analysis of the income statement and the balance sheet. Equally, financial ratios have been computed to show the leverage, liquidity, efficiency, profitability and the equity of the Hewlett Packard enterprises. Recommendations and conclusion have been made on the results depicted by the analysis. Lastly, an evaluation was made on the different ways that stakeholders utilize the financial statements.

The company has attempted to recover from the losses during the last decade through joint ventures and outsourcing. As such, the aim of this paper is to analyze the most recent annual reports of the company and show how various financial ratios

Google made it’s beginning in 1996 as a search engine that used links to determine the importance of individual web pages. In 1998 its founders, Stanford University graduate students, Larry Page and Sergey Brin formalized their work, creating the company we know today as Google. The company

Google Inc. It is a public listed company in the United States. Google Inc. starts in September 7, 1998, and founded by private equity firm type, in order to design and manage an Internet search engine. On August 19, 2004, The Google Inc. shares the company listed on NASDAQ, in the time Google Company become the public co, LTD. And the company’s headquarters is bene called "Googolplex” . It is located in Santa Clara County, California, USA. After the founder Larry page retiring from Novell's former chief executive, Dr. Eric Schmidt is Google's chief executive.

Google started with two students, Larry Page and Sergey Brin, who were attending Stanford University as graduate students. By January 1996,

For this research paper, I would like to select Google Inc. as a public company. This research paper would be helpful to prepare horizontal analysis of income statement and balance sheet of Google Inc. and to perform ration analysis to know the financial performance of the company.

The three main types of financial statements¬—balance sheets, income statements, and statements of cash flows—provide essential information about a firm when tracking a company’s performance. These financial statements are provided and distributed by firms in the form of an annual report. As noted by Ciuhureanu, Baltes, & Gorski (2009), financial statements are essential to business management because “they are the fundamental information means of communication towards users” (p. 166). At a high level, company performance is best monitored through profit and loss values on each financial statement. Closer examination of these three types of financial statements reveals firm-specific details about company performance.

Google Inc. started on September 8, 1998 with founders Larry Page and Sergey Brin. When Sergey and Larry first started google they had no idea that it would become such a hit. For instance, When Larry and Sergey were in college Google was nothing more than an experiment. After experimenting with Google, it would later become the largest and most used search engine in the World as well as one of the hottest tech companies to work, for. The company would not only become the largest search engine in the, world, but it would also redefine the word search engine and employer. As well redefining the word search engine and employer google would also introduce new faces to the company.

Larry Page and Sergey Brin founded Google in 1998. They started working together at Stanford University on a search engine Backrub. In this engine, they first used the technique of using back-links to estimate the webpage relevance. It later came to be a basis of Google search, the PageRank algorithm. Google gained a worldwide popularity almost instantly; and by 2000, it had become one of the world’s top search engines. In 2001, it introduced its advertising services

Google was founded by Larry Page and Sergey Brin in 1998.They started it as a research project in Stanford University. The name came from GOOGOL which is a mathematical term representing 10100.This name meant that the search engine can handle infinite number of queries. The domain Google.com was registered on Sept. 15th and the company was patent on Aug. 31st 1998. In these few years Google has evolved as a very powerful company holding almost 67% of U.S. search engine market share according to ComScore.It delivers almost every service free of cost, all its revenues come mostly from advertisements.

Google is a web search engine that lets users find websites. Larry page and Sergey Brin, Stanford university students founded Google Inc. in September of 1998. Its simple design and effectiveness made it a success and within two years it was the world 's largest search engine. The Company expanded to include a very vast portfolio of products and services, including the Nexus 6 smartphone.

On September 15th, 1997, the Google domain name was registered, and on September 4th 1998 the Google company was incorporated. At the time, the very small company was based out of a friend 's garage in