Google Inc.: Nhl's San Jose Sharks

The purpose of this research is to better understand how people think about sports organizations and paying for their own stadiums or arenas or should the public foot the majority of the bill for the stadium or arena through tax dollars. Also, to help organizations understand how to get proper funding for new stadiums that could possibly be available. This is why more sports clubs choose a form of commercial company as the tax treatment for the business. There are different aspects and opinions that the public has when it comes to paying for stadiums through tax dollars and owners paying for their own stadiums. The databases that were used for this research are: the Texas A&M University- Commerce

As a result of the effect that it has on the Canadian economy, hockey should be named Canada’s true national sport. Accounting for roughly one-third of the National Hockey Leagues ticket sale revenue, the seven Canadian hockey teams have a much larger market than the 23 American teams. Not including the newly added Winnipeg Jets, the six Canadian teams account for 31% of the $1.2 billion (U.S) sales ticket revenue of the NHL. This means that $341,000,000.00 (U.S) is contributing to the Canadian economy annually. The Toronto Maple Leafs has the largest franchise revenue at an estimated $119,000,000.00. The ticket revenue of the Toronto Maple Leafs is the highest in the NHL at $1.5 million per game. This is an astonishing amount in comparison to the Dallas Stars at $660,000. The construction of sport facilities could cost upwards to over $1 billion (U.S). With this in mind, Canadian hockey facilities (e.g.: the Air Canada Centre in Toronto, Ontario) revenue millions of dollars annually and creates thousands of jobs. Costing $265 million to build, the Air Canada Centre generates revenue of nearly $23 million annually. Additionally, large Canadian sponsors such as Air Canada, Molson Canadian, and Tim Hortons

On August 8th, 1988 Wayne Gretzky gave a tearful farewell to Edmonton after being traded to the Los Angeles Kings. The Gretzky trade had effects beyond the two teams. The landscape of the National Hockey League changed in the years following the Gretzky trade. Ten years after the trade Anaheim, Dallas, Phoenix, Miami, San Jose, and Tampa were awarded NHL franchises. The National Hockey League’s southern expansion was partially driven by the attendance increase the Los Angeles Kings experienced after the Gretzky trade. The goal of this essay is to determine what drives attendance in Sun Belt cities. Our study should interest sports economists in academia and National Hockey league executives who make decisions on the league’s product placement. Team attendance is the dependent variable in the model and eleven independent variables were run in two different regressions. The first regression run was a Least Squares regression and the second was a time series regression. The time series regression was necessary to run since the results of the Least Squares regression may have been biased. The time series regression reveled two important conclusions. First, winning a championship had a positive and statistically significant impact on attendance in southern cities. Second, the time series regression illustrated that each city has special characteristics driving attendance that we cannot measure. This essay I will review other research papers on attendance at sporting

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

In the article the author makes and assumption that could weaken the logical structure of the argument. The author assumes the reader has little pre- existing knowledge of how sports teams operate in cities and chooses to use “selective logic” to convince the reader. For example, the majority of teams may have stayed in their cities in similar situations that are occurring in Calgary, but there have been teams who have actually left their cities due to discussions such as this. For example, the Seattle Sonics in 2007 were looking to make upgrades to their arena, but due to a lack of funding the team ended up moving to Oklahoma City where they now reside as the Thunder. This is an example of using selective logic. The author chooses to avoid this example in the article because it would weaken the argument that is being presented. The author “selected” pieces of evidence with a purpose to convince the reader of the unlikelihood that the Calgary Flames will not leave Calgary if they do not receive funding. This

This article, written by Ian Thomas, discusses the recent announcement of a NHL team in Las Vegas. The new team has already generated more than 15,000 seasons-ticket deposits in their new T-Mobile Arena. Thomas notes that the NHL board determined that adding a franchise for the first time in more than 15 years would bolster revenue league wide. The franchise is paying a $500 million expansion fee, which is more than six times the $80 million paid by the last expansion owners. As a result, each team will see a payout of roughly $16.7 for their owners. Additionally, the team also creates an additional ownership group with which the NHL’s national revenue will have to be shared, starting next year. The league expects to post revenue nearing $4 billion for its fiscal year, which is a league record. The expectations of this new franchise are quite significant. The league expects that the franchise will reap financial benefits for the league. I chose this article because I think other leagues should consider the possibility of adopting a team in Las Vegas. I know there are concerns with gambling in the city, but the economic benefits of having a team in Las Vegas are quite huge.

The Porter and Thomas paper gives an economics interesting point of view. As one learned during the eight-week Managerial Economics course, the world revolves around two concepts supply and demand. Game ticket prices are elastic, team franchise owners are sensitive to changes in the ticket price of their teams and the general consumer's willingness to purchase a ticket for a disclosed amount. There are many variables that influence the price and sales of tickets. Students learned in unit two that supply and demand do not shift together, on the contrary, only one line will shift meaning the demand or the supply curve. Moreover, economist believes ticket prices are too low because of government subsidies cater toward NFL owners.

Ex post research explains economic data that has already occurred while impact studies project of future economic activity. It should be noted that smaller venues tend to be more versatile in the type of events that can be held. Moreover, since Rosentraub, Cantor, & Wasserman (2012), T-Mobile Arena was opened in early 2016, a new state-of the-art T-Mobil Arena and home of the NHL’s incipient Las Vegas Golden Knights (T-Mobile Arena, n.d.).

Recently, however, the pricing of tickets for many sports arenas have taken to the dynamic pricing model, which involves unlimited price alterations to ticket prices. This paper will use a case study to analyze the changes that may occur to the baseball fan base due to these changes. This paper focuses on dynamic pricing model and its application in sports and other service industries like transport. It involves a tedious process that requires accurate forecasting and pricing of game tickets to avoid making too many price alterations before a given game. This paper will evaluate the benefits of the dynamic pricing model and explain its role in determining the price elasticity of demand for games. It will also evaluate the suitability and positioning of other variables in the marketing mix that may benefit users of the dynamic pricing model. Each of the elements of the marketing mix will be expounded so that the reader can understand the workability of the dynamic pricing model. The paper will further cover the suitability of dynamic pricing concept in basketball games, and how competition affects the level of prices set for single basketball

For years, professional sports have captivated the attention and dedication of fans from all around the world. Whether it is within the NFL, NBA, NHL, MLS or various other leagues, there is a specific niche for everyone and their preferences. With having such a captivated audience, major sports teams are able to generate a great deal amount of revenue from sponsorships, partnerships, apparel, ticket sales and various other ventures. This essay will reach further into the world of professional sports and devise marketing strategies to better target consumers, create a competitive advantage and generate an increase in revenue for professional teams.

The market opportunity identification is sports games services and the objective is to increase ticket sales. The strategy is to differentiate the Pirates in order to increase ticket sales. This will be done through an increase in game entertainment, personal selling, ticket prices, and an increase in events. Pirates will employ three basic customer strategies; customer acquisition (getting customers), customer retention (keeping customers), and customer revenue growth (increasing revenue per customer). Using new market segment will assist in the increased ticket sales. New market segment refers to pursuing customer acquisition methods to target new market segments, this will be done through product (in-game entertainment) and ticket prices. New Market Segment will be used in order to acquire customers from new markets with the unmet need of entertainment. The goal will be to grow revenue per customer by expanding into new areas.

One of the key benefits of becoming a naming rights sponsor is the exclusivity the sponsor will receive. One of the most prevalent benefits that exclusivity gives a business, is the opportunity to increase sales while denying competitors that same stage of influence. In other words, exclusivity prevents any competitor of the same category to be present within the same sports venue as the naming rights sponsor. Another important part of naming right sponsorships is the hospitality and entertainment that are provided. Sponsors are able to construct and enjoy hospitality and entertainment that is unavailable to the general marketplace. For instance, our team would be willing to offer a naming rights sponsor free VIP tickets to home games. Also,

The main purpose of this 15-page article is to examine brand relationships between professional sports leagues and teams from a consumer’s prospective. An online questionnaire was developed to measure consumer involvement with a favorite league and favorite team. The article contains 2 tables and a diagram comparing the

Determining the Future Business Strategy of Asiasports Limited In March of 1999 the primary decision makers of Asiasports found themselves at a crossroads. “Barnes, Weir, and Gribble had to make decisions about whether the company should promote hockey outside of Hong Kong and its choice of sports properties. An implementation plan also had to be developed for the chosen strategy” (Delios 1). Although every one of their sports properties was profitable except for the World Ice Hockey 5’s event, Asiasports still experienced a loss in 1998 operations. Therefore Barnes and the primary shareholders of Asiasports were faced with a difficult question regarding the direction of their future business

Professional sports teams are commonly described using human characteristics. For example, teams are often characterised as being ‘successful’, ‘ambitious’ or ‘uncompromising’ (Tsiotsou, 2012). Such associations can help teams increase their fan base and attract sponsors, as both individuals and sponsors seek partnerships with brands that express their identity. While previous research has established a variety of scales to reflect products’ brand personalities, these scales do not transfer directly to sport teams which have distinct attributes and both compete and cooperate to ensure the success of teams and leagues. Competition often leads to the creation of team rivals which increase fans’ fervour. The current work seeks to explore and identify the key dimensions that form the brand personality of sports teams, which to date remain unclear and assess whether brand personality differs for individuals’ perceptions of favourite versus rival teams.