Introduction & Background
Google Inc is an American multinational technology; provide internet related services and products including online search engine, online advertising technology, etc. So, it is big and important question for Google to invest on naming rights of NHL’s San Jose Sharks’ stadium. The current contract is with Hewlett Packard that will expire in 2016. The buying naming rights of the sports’ arena or stadium are latest marketing strategies in the market. The rights help in construction and operation of sports arena .This kind of strategy is known among newly established businesses or companies because they want to advertise in wide range of the population for long period because the rights buy for 5 years to 20 years. On
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The company’s ultimate goal of after such millions investment is that the increase of the market price of the company’s share which will support to increase the company’s shareholders’ value. Google’s independent variable is company’s stock price and dependent variable is its customers’ perceptions regarding this investment.
H1: Google customers’ negative attitude towards the investment on naming rights of NHL’s San Jose Sharks
H0: Google customers’ positive attitude towards the investment on naming rights of NHL’s San Jose Sharks
The main aim of the research is that how much Google’s market share price will influence by the investment on naming rights of NHL’s San Jose Sharks and it depends on the customers’ adverse or favorable reaction on such investment.
Methodology:
The objective of the research is that:
• To identify major influence on share market price of the Google
• To examine fans reaction on rename of the
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These are the states where the NHL’s most popular teams and San Jose Sharks itself are located. These states also have good population. For example, the research will be conduct in the cities where the stadiums are located, so, the random samples will be selected from the people who are the customers or user of the Google. Let us take New York City’s population: 24,481; population at San Jose: 56,872; population at Tampa: 13,173; population at Nashville: 11,552 (Nielsen: https://www.claritas.com/MyBestSegments/Default.jesp?ID=0&menuOption=home&pageName=Home#). These area have been chosen where the NHL’s teams stadium
The market opportunity identification is sports games services and the objective is to increase ticket sales. The strategy is to differentiate the Pirates in order to increase ticket sales. This will be done through an increase in game entertainment, personal selling, ticket prices, and an increase in events. Pirates will employ three basic customer strategies; customer acquisition (getting customers), customer retention (keeping customers), and customer revenue growth (increasing revenue per customer). Using new market segment will assist in the increased ticket sales. New market segment refers to pursuing customer acquisition methods to target new market segments, this will be done through product (in-game entertainment) and ticket prices. New Market Segment will be used in order to acquire customers from new markets with the unmet need of entertainment. The goal will be to grow revenue per customer by expanding into new areas.
Larry conducts market research to gain knowledge about potential customers and their willingness to attend Nor’easters games on different ticket price levels. The results of the survey and other information collected by various sources help Larry to develop a pricing strategy for the Nor’easters’ ticket and concession
In the one hundred years of the modern National Hockey League, there are 10 teams that have never won the Stanley Cup. Many of which are expansion teams that have only been around 15 or 20 years. Unfortunately, the St. Louis Blues have been around since the 1967 season, and are currently the oldest team to not have won. Still, in the Washington Capitals’ 42 seasons, they have managed to disappoint just as many, if not more fans. For reasons such as the team’s squandered potential, total domination by a single rival, and habitual playoff choking, the Washington Capitals have a more disappointing NHL history than the St. Louis Blues.
On August 8th, 1988 Wayne Gretzky gave a tearful farewell to Edmonton after being traded to the Los Angeles Kings. The Gretzky trade had effects beyond the two teams. The landscape of the National Hockey League changed in the years following the Gretzky trade. Ten years after the trade Anaheim, Dallas, Phoenix, Miami, San Jose, and Tampa were awarded NHL franchises. The National Hockey League’s southern expansion was partially driven by the attendance increase the Los Angeles Kings experienced after the Gretzky trade. The goal of this essay is to determine what drives attendance in Sun Belt cities. Our study should interest sports economists in academia and National Hockey league executives who make decisions on the league’s product placement. Team attendance is the dependent variable in the model and eleven independent variables were run in two different regressions. The first regression run was a Least Squares regression and the second was a time series regression. The time series regression was necessary to run since the results of the Least Squares regression may have been biased. The time series regression reveled two important conclusions. First, winning a championship had a positive and statistically significant impact on attendance in southern cities. Second, the time series regression illustrated that each city has special characteristics driving attendance that we cannot measure. This essay I will review other research papers on attendance at sporting
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This article, written by Ian Thomas, discusses the recent announcement of a NHL team in Las Vegas. The new team has already generated more than 15,000 seasons-ticket deposits in their new T-Mobile Arena. Thomas notes that the NHL board determined that adding a franchise for the first time in more than 15 years would bolster revenue league wide. The franchise is paying a $500 million expansion fee, which is more than six times the $80 million paid by the last expansion owners. As a result, each team will see a payout of roughly $16.7 for their owners. Additionally, the team also creates an additional ownership group with which the NHL’s national revenue will have to be shared, starting next year. The league expects to post revenue nearing $4 billion for its fiscal year, which is a league record. The expectations of this new franchise are quite significant. The league expects that the franchise will reap financial benefits for the league. I chose this article because I think other leagues should consider the possibility of adopting a team in Las Vegas. I know there are concerns with gambling in the city, but the economic benefits of having a team in Las Vegas are quite huge.
Power Struggles in the High Middle Ages Throughout most of history, knights and nobles held most of the political power. Once the High Middle Ages began, that power shifted into the hands of popes and kings. This struggle went on for a very long time. Popes believed to have the power because they believed they were chosen by God to rule over the people.
May 13, 2013- A day that will go down in history as one of the most devastating days for fans of the Toronto Maple Leafs. After an 113 day lockout at the beginning of the season, the Leafs made the playoffs for the first time in 9 years. They were playing the Boston Bruins in the first round and made it all the way to game 7. Leafs fans around the world were glued to their TV 's as they watched their team build a seemingly impenetrable 4-1 lead with 15 minutes to go in the third period, all they had to do was hang on to it… The Bruins added a second goal with 9:18 remaining, and then the unthinkable happened. In the span of thirty-one seconds, Boston netted their third and fourth of the game to tie things up with only seconds remaining, sending the game to overtime. There 's nothing more exciting and nerve wracking than Game Seven overtime, but unfortunately for the Toronto Maple Leafs, their dreams of winning the cup were once again extinguished. They added another year since the last time they won the coveted Stanley Cup: 46 years and counting (now up to 48 years in 2016)-the longest drought without a Cup for any NHL team in history. Yet even with such a long drought without a cup, Maple Leaf fans remain some of the most loyal and dedicated in all of professional sports. The team also brings in some of the highest revenues in all of the NHL. How can a losing team be one of the most profitable? This paper will examine the case of the Toronto Maple Leafs from a number of
As a result of the effect that it has on the Canadian economy, hockey should be named Canada’s true national sport. Accounting for roughly one-third of the National Hockey Leagues ticket sale revenue, the seven Canadian hockey teams have a much larger market than the 23 American teams. Not including the newly added Winnipeg Jets, the six Canadian teams account for 31% of the $1.2 billion (U.S) sales ticket revenue of the NHL. This means that $341,000,000.00 (U.S) is contributing to the Canadian economy annually. The Toronto Maple Leafs has the largest franchise revenue at an estimated $119,000,000.00. The ticket revenue of the Toronto Maple Leafs is the highest in the NHL at $1.5 million per game. This is an astonishing amount in comparison to the Dallas Stars at $660,000. The construction of sport facilities could cost upwards to over $1 billion (U.S). With this in mind, Canadian hockey facilities (e.g.: the Air Canada Centre in Toronto, Ontario) revenue millions of dollars annually and creates thousands of jobs. Costing $265 million to build, the Air Canada Centre generates revenue of nearly $23 million annually. Additionally, large Canadian sponsors such as Air Canada, Molson Canadian, and Tim Hortons
Determining the Future Business Strategy of Asiasports Limited In March of 1999 the primary decision makers of Asiasports found themselves at a crossroads. “Barnes, Weir, and Gribble had to make decisions about whether the company should promote hockey outside of Hong Kong and its choice of sports properties. An implementation plan also had to be developed for the chosen strategy” (Delios 1). Although every one of their sports properties was profitable except for the World Ice Hockey 5’s event, Asiasports still experienced a loss in 1998 operations. Therefore Barnes and the primary shareholders of Asiasports were faced with a difficult question regarding the direction of their future business
Google’s strategy was to expand its reach into new international markets. In 2000, Google’s new search index that included a large collection of international websites was released, which acknowledged Google’s plan to expand into new international markets. Google’s revenue was increasing more because of its international income. Because of Google’s rapid rise and its dominance, there were concerns in several
Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is
Impressionism initiated in the 19th century. Characteristics of this movement included small brush strokes and emphasis on light’s changing qualities (Impressionism). An artist known to many for his Impressionism work was Claude Monet. Post-Impressionism also developed in the 19th century. This French movement primarily concentrated on capturing naturalistic lights and colors (Post-Impressionism). Not only did Post-Impressionist paintings focus on light, but they also sought to capture the essence of the portrayed subject (Sayre 1094). Paul Gauguin and Vincent van Gogh were some of the artists who conducted this Post-Impressionism crusade. There are some similarities between these two types of art. They both distinctly use vivid colors and
1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s):
Although, the case study of Manchester United gives us a good example of a brand’s ability to globalize, it does not give us a clear picture into how a league as a whole accomplishes these same goals. To get this clear picture of a successful global soccer league we can review a case study by Matthew Holt that examines the UEFA Champions League and its ability to succeed. The UEFA Champions League(UCL) was established after the UEFA European cup started to see more revenue increases based on the increase in television and digital technologies. (Holt, 2007) The goal of the UCL was to increase revenue through a newly structured European club soccer league. The first way that UCL accomplished this was through centralized marketing. This was accomplished through selling the television rights as the UCL brand rather than allowing the clubs to individually sell the rights to the games. This increased the value of the television rights and in turn increased the profitability of the clubs. (Holt, 2007) UEFA sold this UCL brand