Essay on Google Inc, in China

7565 Words Mar 27th, 2014 31 Pages
Case Study Analysis Template
Analyst’s Name: ¶ Levi Mohorich
Date: ¶ 2/23/14

Case Study Name: ¶ Google, Inc., in China I. The Pre-Analysis:

A. Perspective:

1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s):

¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and
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I will also bracket my little knowledge of China’s restriction on social media that could cause me to be biased towards them.

II. The Situation:

C. Facts. List the facts relevant to the issue(s) identified:

* ¶ Google, Inc. was founded by Larry Page and Sergey Brin (which remained private until 2004) * Page and Brin did this while at Stanford as graduate students. * Google’s PageRank technology “measures the importance of different Wed pages by solving an equation with more than 500 million variables and 2 billion terms.” * Google’s Corporate Ethos/Motto * In 2004, Brin and Page wrote a founders’ letter. It stated, “Don’t be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short-term gains. This is an important aspect of our culture and is broadly shared within the company.” * The company’s focus on the user influenced most of its decisions. * It refused to make any changes that did not offer some kind of benefit to its users. * In 2005, Google had a positive cash flow of $3.45 billion and starting in 2006, was generating more than $1 billion in cash every quarter. * Google had revenue of $6.14 billion and a net profit margin of 25.18%. * In 2006, Google launches a

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