Google Inc., the definition of Sustainability Essay

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In todays day and age, what do people do when they need answers to a question they don't know? They Google it. In 2012, on average, there are 5,134,000,000 Google searches a day (Google Official History, comScore). Google Inc. (GOOG) was started in 1996 by two PhD students at Stanford University, Larry Page and Sergey Brin. The first funding they ever received was a net worth of 100,000 dollars given by Andy Bechtolsheim. The company has grown over the years and is now worth over 250 billion dollars alone. How has a one small company grown so much and will it be able to sustain itself?
Sustainability isn't just about how long a company can survive but sustainability also incorporates three important components, the three E’s: equity,
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As more companies emerge Google will receive more people to advertise and contribute to their income.
While 96% of Google's revenue comes from advertising, the company is so big that that still leaves $1.5 billion unaccounted for. Again, quoting Google's annual report, "[Google] derive[s] most of [its] additional revenues from [its] enterprise products, as well as [its] display advertising management services to advertisers, ad agencies and publishers." Google might have started off (and be primarily identified) as exclusively about search, but its size has allowed it to aggressively buy up companies that stray from the advertising-heavy business model(Greg McFarlane). Google’s income is not only likely to increase over time, but also stay constant, creating a sustainable income. More companies will look toward them to advertise and they will make more money. With it already being a huge company the money they receive can be used to buy other companies and create new products. As far as competition goes Google doesn't really have any because Google is so popular. If companies advertise through Google why would they need to Advertise through a smaller company such as Yahoo? With a never ending cycle of advertisement and large amounts of income Google is very sustainable economically and is not likely to disappear anytime soon.
Google is such a large search engine that uses a lot of electricity that emits a great sum of Carbon

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