Google Innovation Process

I would like to begin by saying that I am usually not jealous or envious of many people but I have to say I am actually jealous of all the googlers. That being said I know now if I was to ever own my business I will make sure to first read Laszlo Bock’s book “WORK RULES! INSIGHTS FROM INSIDE GOOGLE THAT WILL TRANSFORM HOW YOU LIVE AND LEAD” I believe this book can help transform the way we conduct our businesses and how we treat our employees. It’s the new way of looking at the workforce, the old view was to invest in your business and not employees but new view is when you invest in your employees the rest will follow. Google’s HR along

Google, Inc. is a corporation that is known for innovation and amazing leadership practices. Google’s greatest innovation may actually be its managerial practice. Google is not led by a single CEO, but by a team that gives it immense strategic and management strength. (Nussbaum, n.d.) Engineers at Google are able to work on their ongoing projects 4 days out of the 5 day work week, and one day a week is designated for potential ideas of their own choice. (Sawyer, 2009) Google has innovation reviews, where each executive presents the most promising ideas from within his own division. The CEO is at these innovation reviews to listen to these innovative ideas. Another way to ensure that some of these ideas have the opportunity to be developed is to allow the engineers to work on these ideas for more than one day a week and in some cases full time. Allowing time to be creative and develop ideas is embracing the art of innovation and

Google was created by two young men, Larry Page and Sergey Brin. They combined skills to create the perfect search engine they both envisioned. The now efficient, popular search engine built its image through internet traffic and economically through AdWords. A company as large as Google needs to be efficient, Frederick Winslow Taylor and his idea of the “one best method” of work, otherwise known as Taylorism, was the perfect fit for the company. Carr painted the picture for his readers by writing,

One of the tops 100 companies in America for Diversity is Google. They have been on the top spot for six consecutive years being the country’s best companies to work for. Google is in the information technology industry the company founded in 1998 and their headquarters is located in Mountain View, California having a total of 72,053 employees. Google is a great example of company culture, in how they treat their employees with free meals, trips, parties, financial bonuses, gyms, a dog-friendly environment and so on. Google is known to be driven, talented and among the best of the best. And with this success even the most successful company needs an evolving culture that can grow along with the company. It has been a challenge for the major

CEO Sundar Pichai’s seven dimensions of organizational culture operate on the high end, all seven with the exception of stability. Stability operates at a lower end due to always pressing the boundaries of their innovation, and continually pressing the status quo. Google is constantly innovating through keeping user information safe from web abuse while continuing to take risks with Google play, wallet, and cloud systems. Their attention to detail is paramount “down to a single pixel” (Johnson, 2014) right down to moving the shadows of buildings on the Google maps application with the time of day in coordination with the sun.

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Google’s organizational structure, like Zappos, is flat with low levels of management. Google encourages employees to take initiative without needing approval from multiple levels of managers. To inspire the spirit of innovation in its employees, Google came up with the 70-20-10 rule. Frenz (2013) states, “They have the freedom to spend 70 percent of their time on current assignments, 20 percent on related projects of their choosing, and 10 percent on new projects in any area they desire.” Employees have the freedom to set their own goals and change

The way that modern businesses operate and are perceived has changed dramatically in the past few decades. Some of these changes have been “cosmetic” whereas some of them have revolutionised company and employee management. “Google’s organisational structure and workplace practices (such as their ‘fun at work’ initiatives) not only allow for increasingly creative and innovative ideas to emerge, but are also undoubtedly positive for employee well-being”. This report will outline how Google and other organisations have developed and successfully applied different management strategies that deviate from the standard bureaucratic model.

TCO F – Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically-driven organization.

Since Engineers form half of the organization and as they like to do cool things, they can bid to work on anything they want to after their first year at Google. In this case the popular projects get more attention whereas the lesser popular ones don’t get attention. It is on the Project leads to sell their ideas to the engineers so that it appeals to their engineers.

Google represents a company that has relied on innovation to drive success. Innovation is an essential part of the corporate culture (Nussbaum, 2011). The company has built its innovation capabilities on the eight pillars of innovation that help foster this practice and make it an integral part of the organizational culture (Wojcicki, n.d.).Gregersen and Dyer (2012) note that having innovative senior management is a critical component of having a strong innovative culture in an organization. The company fosters innovation by providing the resources (especially time) to its employees to pursue their own projects, trusting that these projects will be more creative than if the company directed the process centrally. This approach has delivered the company a stock price of $700 and an EPS of $31.92 (MSN Moneycentral, 2012).

Even though I believe Google’s management system to be effective and the article’s explanation of the system to be credible and valid, I do not believe it will fit the culture of my company. Working in the restaurant industry, our employees are not as technically minded as the employees of Google. From experience, direct management and more guidance are needed in a customer-service directed atmosphere. While my boss may find the surveys and employee improvement strategies to be helpful, Google’s exact system is not comparable to the restaurant industry.

According to Larry Bock, Senior Vice President Google’s Peoples Organization, (cite) tapping its employees and allowing their ideas to percolate up has keeps the pipeline of innovation moving forward. With the open culture at Google, everyone is a contributor and has the ability

Google’s human relations and human resource management styles have changed the way that companies will be managed in the years to come. Google’s model of motivation and leadership tears down the traditional scientific management theory which focuses on results rather than the employees who deliver those results. The Vice President of People Development at Google stated that the company’s strives “to create the happiest, most productive workplace in the world. It’s less about the aspiration to be No.1 in the world, and more that we want our employees and future employees to love it here, because that’s what’s going to make us successful” (Smith,2014). Google shows employees they are valued and constantly motivates them in the workplace by creating a culture that fulfills their needs in all aspects. The office design, the management style, policies, and perks/benefits all put the employee first.

The strategy of focusing on getting information to millions of people internationally is the foundation of Google. Another strategy in which Google is unique is their culture. Google creates an atmosphere of creativity, teamwork and brainstorming which has helped win them a spot in the top 10 of Fortune magazine’s best companies in which to work.