Essay Google Innovation and New Product Management

Kotler, P., & Keller, K. (2012). Marketing Management (14th ed., pp. 517-518). Essex, London: Prentice Hall.

“My awkward Week in Google Glass” by Hayley T¬sukayama is an evaluation on the product of Google Glass. This report basically goes through her experience wearing Google Glass. She describes through her writing how she felt during this period of time. She was a part of a beta or demo program for Google Glass so Google can receive her feedback on the product and also to receive feedback for improvements. Throughout the writing she speaks about how us readers can receive a behind the scenes look at what it is like to walk in society and experience the product of Google Glass. It made us feel as if we were a part of the

Read the case Google Glass: Augment My Reality in your Lesson 2 reading from Laudon & Traver (pp. 65–67 in your e-text) then answer the following questions.

Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2012). Principles of Marketing. Frenchs Forest: Pearson Australia.

Google glass allows the user to use both hands and operate the system. Basically a smart phone without the need to use your hands. Google glass links to the internet using Bluetooth allowing the user to access the internet anywhere. With Google glass the user can use both hands worry free. With google glass they could be more productive, and precise in their endeavors. With the use of google glass the user does not have to worry about needing to hold something and a smart device. Instead of using an iPad or iPhone which will make the user hold the device instead of being able to use both hands. They will be able to attend to their patients with more ability than if they had to hold a device. If they were holding devices instead of wearing Google Glass the rescue/operation would operate slower and have a greater possibility to lose a

First off the glass has outstanding clarity. The yellow index is about five times lower than other glasses, this means the yellowing in the middle of the glass is very clear. Sentryglas can be used either flat or curved when using it for design. The glass has an open edge design so you can use fewer attachments. This allows a thinner structure and you use less metal and more glass. Dupont says there is a three dimensional effect you can use with the glass. The glass is obviously a great choice for design because of all the pros the glass has visually and the safety it has.

Compared to other inventions of this time period, the Google Glass is considered mind-blowing because it contains various impressive features that take the meaning of glasses to another level.

Armstrong, G. Brown, L. Burton, S. Deans, K., & Kotler, P. (2010). Marketing (pp. 4-40). New South Wales: Pearson

According to the New York Times, from the time of it’s release in 2012, Google Glass went from being the hottest new wearable technology item, to one that users complained about and didn’t really see a use for (Bilton, 2015). Google Glass is an augmented reality device, which refers to virtual representations super imposed on physical objects or locations, that is primarily used by early adopters, deemed by Google as “Glass Explorers”, which allows for access of text messages, directions, and even the use of a camera (Fox, 2016; Glass Explorers, 2015). According to the Technology Acceptance Model, adoption of a product can be predicted by two factors. The first factor is the perceived usefulness of the product, which depends on the person, and the second factor is the perceived ease of use of the product (Fox, 2016). Google Glass was removed from shelves in 2015, indicating that it was not necessarily perceived as useful or easy to use. Because of it’s complicated, confusing and unattractive design with unnatural mapping, as well as its risk as a distraction, Google Glass is not a well-designed product.

A Google Glass refers to a pair of special eyeglasses worn with a microcomputer attached to it. It features an Optical Head-Mounted Display (OHMD) that aids in displaying images and information. It is hands-free operated device that has a Smartphone display. The technological design transforms the general outlook of the glasses into a headset device. The headset contains a tiny screen that resembles a prism tucked in the uppermost corner of the casing. The user of the device uses voice commands that are recognizable by the device to communicate with the rest of the world via the internet. The headset keeps the user in direct contact with the e-mails, online notifications and phone calls. Google designed the headset to customize the use of internet and bring computer services closer to the user.

Google has made an effort on making a new device called Google Glass, which is innovative device that has people visioning ways to enhance the product by communicating with people but not all are convinced due to the invasive privacy by the documentation of using video recordings at anytime hands free and the safety and health of yourself and your surroundings. It’s also a tool to reduce crime with first person view.

Google Glass has been described as “a personal assistant whereby it allows users to direct connect to the Web via WiFi, or tethers to a 3G or 4G mobile devices via Bluetooth. Its weight is less than a pair of sunglasses ( approximately nine pounds ) and it basically operated by touch and voice.” (Tuffley,2013) Since Google Glass comes with the Bluetooth and Wi-Fi connectivity, you could connect your Google Glass with your mobile devices such a smart phone, via Bluetooth. Google Glass also able to translate your speech to text, with it connected to your mobile devices, you can now chat instantly with your friends on Chat Room or Instant Messaging without looking down on your smart phones, instead, you just have to “talk” to them. Google Glass is said to be an almost “hands free device”, the propose of it is to create a more active lifestyle with our advanced technology, it is enough for us seeing people meeting up in a café, meanwhile all they do is just looking down on their smart phones instead of talking to each other, and they could call that a “gathering”, yet it is actually just a group of people sitting together looking at their smart phones separately. The Google Glass is currently still on it’s “Trial and Error” journey, where Google make the Google Glass available for developers, the price stated in the meantime was $1,500. A few lucky developers

David Jobber and Fiona Ellis-Chadwick (2013). Principles and practice of marketing. 7th edition. United Kingdom: McGraw-Hill Education.

Google Glass is without a doubt a very strong and innovative product with a high potential for growth. However, following the initial launch, negative perceptions of these augmented reality glasses gave view to a few major issues holding them back from success. Many of these problems occurred primarily due to lack of security and privacy. Concerns during the initial release were caused by the fact that the wearer can film or take pictures with out the subject(s) knowing or giving consent. As a result, negative consequences, such as speculation against Google, along with customer assault and isolation began to make face. Customers were targeted and harassed for supporting the product, which worked to both stunt market growth, and lower Google’s reputation. Not soon after, social media sites took wind of the escalating situation and assisted in a major backlash against the new product. Overall, the failure of the Google Glass explorer program directly resulted from the prevalence of these unforeseen privacy issues. Removing the camera feature from the device would ultimately eradicate that concern, while they would continue to provide all the other functions that “wearables” are known for. Unfortunately, this action would diminish the devices value, market reaction would initially be negative, and ultimately sales may not take off as planned. Without the ability to quickly snap a photo or video, the value proposition of convenience is partially eliminated, and consumer

There is no denying that technology distracts us from our daily tasks. To solve this problem Google created Google Glass, which it touts as way of ‘getting technology out of the way’. Google Glass is a device which many won’t believe actually exists. It is a frame with a camera and a small display on the top right which can relay information on top of your field of vision. Google’s released Glass in its ‘Explorer Program’ where it is selling Glass to a limited audience for testing the product before retailing it to public. Wearing a screen on your head poses surprisingly many ethical problems and in this report we will look at the health, security and privacy issues of Glass and then follow it up with the reasons behind the decision made and ways to improve on it.