Google Management Style

A flat structure is a suitable internal structure for Techno as there are not many levels to the structure. The advantages to this structure are that communications are passed quickly between the levels. This speeds up the process of any decision-making that needs to be made. Many small organisations use this structure.

A structure depends on the organization 's objectives and strategy. In a very centralized structure, the highest layer of management has most of the choice creating power and has tight management over departments and divisions. In a much suburbanized structure, the choice creating power is distributed and also the departments and divisions could have totally different degrees of independence. Wal-mart’s structure is built upon its risk management, safety and claims management process. Google Inc. has gained much attention and acclaim for its unusual organizational culture, which is designed to establish loyalty and creativity. Although both Google and Wal-mart focuses on risk management and they specialized on two different factors. Google focus more on creativity, loyalty and keeping its employees happy. Wal-mart tends to help customers by saving money, claims and promoting within the company.

When Google began, like any other company, management was very important. It was the baby of Larry Page and Sergey Brin who were both students at Stanford during this time. The two had a unique perspective on global information. Page and Brin rarely did things the conventional way but there company was started on a basic structure. Google had added two new positions from 2004 but even those additional positions aren’t the major catalysts of Google’s managerial success (Stross, 2008).

The company has a flat decentralized organizational structure, with less supervision and more independency of managers.

Companies might use these techniques in order to get the staff more involved in decisions being made for the organization. This may also motivate the staff as they would feel they are also part of the firm and not just ordinary staff working there.

A flat structure – also known as a horizontal organisation – is when the specific retail store has very few or no levels of management. With this structure it means the staff will be highly trained in their day-to-day job and will be more productive because they are

These include online advertising technologies, search, cloud computing, and software.” According to Forbes, over 2 million people apply for jobs at Google every year, and only 1 in 130 applicants are hired. This makes getting a job at Google nearly ten times less likely than getting accepted into Harvard. When asked why she wanted to work for Google, Zarah said, “Everyone knows what a huge company Google is. Whenever you tell someone you want to work for Google, their eyes get huge.”

It allows everyone from top to bottom to have a clear understanding of the company’s objectives and what is expected from them, it also reduces the risk of confusion, waste of time, money and energy among the three levels of management.

o There are less layers of management to pass a message through, so the message reaches more employees faster

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

Google Search is the most popular search engine in the world, and just by that has an enormous advantage in information markets. Google has unprecedented access to what people are thinking about at any given moment, information which is extremely valuable to advertisers and marketers. Google also is also an extremely well established company, with its massive revenue allowing it to support its extremely robust infrastructure. Google has massive and modern data centers all over the world, and continues to invest into more infrastructure, including data centers and the new Google Fiber in the United States. Googles massive revenue also allows it to branch off into more innovative pursuits without having to worry too much about funding. Google can pursue expensive and difficult projects that generate little to no revenue for a very long time, if the company believes that the investment will be worth it in the end. Examples of this include Google's Self driving cars, and the aforementioned mentioned Google

Google defines itself as a non-conventional company which intentionally avoids the traditional management models. “Google has been managed differently in an atmosphere of creativity and challenge.” That said by Eric Schmidt, CEO, who also affirms that the business is driven according what Peter Drucker understood as a way to manage the “knowledge workers” in 1959. The idea was first described in his book 'The Landmarks of Tomorrow'.

Even though I believe Google’s management system to be effective and the article’s explanation of the system to be credible and valid, I do not believe it will fit the culture of my company. Working in the restaurant industry, our employees are not as technically minded as the employees of Google. From experience, direct management and more guidance are needed in a customer-service directed atmosphere. While my boss may find the surveys and employee improvement strategies to be helpful, Google’s exact system is not comparable to the restaurant industry.

Google salaries are highly competitive which allows the company to keep employees satisfied in this area.