Google- Marketing Perspective

3335 Words Jan 31st, 2012 14 Pages
Google is the leading search engine used by millions of internet users all over the world. The organization started with a search engine in 1996. The organization’s mission is to “Organize the world’s information and make it universally accessible and useful”. Since the company started, the world has evolved tremendously. Over the past twenty years, society has become reliant on the accessibility of information on the internet. The demographic of internet users has advanced since the beginning of the new millennium. When most people think of finding information online, Google.com is usually the preferred search engine. Although the organization has an excellent success story, there have been legal matters that affect the way …show more content…
Google has acquired several companies during the past 15 years. In 2006, the company acquired YouTube, a video sharing website. YouTube has to compete with several other video sharing sites such as vimeo, metacafe and dailymotion. The revenue generated from YouTube is not provided by the company. It has been speculated that advertising sales exceed that of the competition. Metacafe has the second largest viewership of a video sharing site at 40 million worldwide. The company boasts that they offer more exclusive videos than any other video sharing site online. Google has faced several issues with lawsuits in recent years. Most notably, class action lawsuits have become a concern. Lawsuits filed have included copyright, patent and trademark infringement claims. The plaintiffs have accused the organization of illegally introducing products and services as their own. In 2008, a $125 million settlement was reached in the lawsuit filed by the Authors Guild/Association of American Publishers. Google is constantly faced with these legal woes. Last year, The American Society of Media Photographers filed a class action lawsuit against Google due to Google books. The photographers accused Google of copyright infringement for providing access to millions of physical books online including their photos. This lawsuit is similar to one filed by the Authors Guild in 2005. The organization has several companies