Google - PESTEL & Porter's Five Forces Analysis

Google as a company with its modest beginning in 1998 and its mission statement to “organize the world’s information and make it universally accessible and useful”, has grown into so much more. Google is now the most searched website and is also the most dominant search engine in many countries. Heard that even some of the Microsoft Employees prefer Google than their own search engine. This shows how popular Google is.

General Environment. Today, Google, Inc. (hereinafter "Google" or "the company") competes in the global technology industry where in holds a leading position. The company remains committed to "improving the ways people connect with information" (Form 10-K, 2012, p. 3). The general environment in which the company competes is characterized by rapid growth as well as industry convergence as existing technologies and platforms are stretched to their limits (Hitt, Ireland & Hokisson, 2011). In this environment, Google has emerged as the major actor that is modeling the way for others. For

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

Google Inc. is one of the leading corporations in the Global IT industry. It has various strengths and core competencies which make it the number one company in

Google Inc. is an American multinational technology company specializing in internet related services and products. It was founded on September 1998 by Larry Page and Sergey Brin, whilst the current C.E.O is Sundar Pichai.

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Google is a global technology leader, focused on improving the ways people connect with information. Through innovations in web search and advertising, Google is now a top Internet destination and possesses one of the most recognized brands in the world. Available to anyone with an Internet connection, Google maintains the world 's largest online index of web sites and other content.

Google Inc. is a popular American company most known for its robust search engine. Google was established in 1998 by Sergey Brin and Larry Page, headquarters located in Mountain View, California. More than 70 percent of worldwide online search requests are handled by Google, placing it at the heart of most Internet users’ experience (Britannica, Google Inc). This paper will cover the impact of Google’s mission, vision, and primary stakeholders on its overall success; analyze the five forces of competition to determine how they impact the company; create SWOT analysis to determine their strengths, weaknesses, opportunities, and threats, discuss the various types of strategies the firm may use to maximize its competiveness; and assess efforts by Google to be a responsible corporate citizen. Google Inc. started out as an online search company. Today, Google offers well over 50 products and internet services ranging from online document creation, e-mail, software for tablet computers and mobile phones, and online document creation. Their wide ranging product portfolio and size makes Google one of the top prominent companies in the technology market to include IBM, Microsoft, and Apple. In spite of their countless products, the core of its success is based on their original search tool. In 2011, Google earned 97 percent of its revenue through advertising based on users’ search requests (Britannica, Google, Inc.).

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Try to imagine a world without Google. It is almost impossible to do so. It’s acceptable to assume that the majority of people who search the web for answers, online shop, or to cure their curiosity, are using Google. Google has over 3 billion queries a day. In today’s society, computing is a part of our everyday lives. More specifically, today’s search engines such as search mogul, Google, Inc., has revolutionized the way we conduct ourselves on the internet. In John Battelle novel, “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” discusses how today’s search companies are trying to conquer the seemingly impossible task of finding out what does the world want? This novel also discusses how early technology companies like Google and its counterparts have innovated the way we do business online. Google has achieved using many business strategies through innovative technology and products. They have achieved operational excellence over their competitors and continue to excel as well as have the competitive advantage. Learning about Google’s early triumph over hardships and becoming one of the most successful technology companies the world has seen is interesting and quite inspiring.

The main focus of this report is the sustainability of Google as an employer. In the following sections, we will discuss the purpose and scope of this assessment as well as the sources we are considering for our research.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

September 1998 was a significant date for Google when its co-founders Larry Page, president of products, and Sergey Brin, president of technology, brought it life. Google witnessed an extreme growth where now it employees 20,000 people worldwide. Google is famous in having a management team that represents some of

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.