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Google Quietly Protocols Tests Case Study

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Google Quietly Runs Tests to Stamp Out Fraudulent Digital Ads
Google has been running tests secretly with digital marketing companies and media giants to get rid of fraudulent digital ads. Many industry leaders are relying on a technical solution, ads.txt to deal with the problem.
The digital advertising industry is looking for a solution to root out fraudulent ad inventory such as websites that claim to be the top brands but are actually of low-quality and don’t get enough traffic.
Google with the help of some media agencies is trying to resolve the problem. The company is taking an initiative of ads.txt that is aimed at stamping out all the bogus ads. Bluffing includes a variety of ways ad buyers can be tricked into paying for a …show more content…

A representative from AppNexus said that “We are unaware of all the major publishers running such tests and finding problematic selling in our industry. We are trying to get rid of this fraudulent ad inventory. We are strong supporters of ads.txt which we think as reinforcement of our long-lasting policies and practices. We have also created strong technology to detect domain”.
Oath which is owned by Verizon has also invested in proprietary technology on buying platforms, the company is aiming to implement supply transparency and avoid domain spoofing across the majority of supply partners. If truth be told, Oath’s technology can block millions of bluffed bid requests each day. With AB partnership, industry-leading third party fraud measurement across the platforms and human review safeguards. They aim to a transparent and secure supply chain for their advertiser partners.
PubMatic works closely with its publisher clients to help them manage their digital inventory.
Smart AdServer takes quality very seriously and view it as a big problem for the whole ad tech industry. They are enthusiastic supporters of the ad.txt initiative and are actively working with their publishers to help them implement it. They have a dedicated department that works directly with leading external brand safety agencies that pre and

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