Google Search Engine

3569 Words Sep 29th, 2008 15 Pages
1. Summary

In this report we have chosen to analysis the innovation that is the ‘Google Search Engine’. We have chosen to base our report on the Google search engine; a revolutionary innovation that has transformed the way in which the internet is used.

1.1 Introduction

Google began life as a research project between two Stanford University graduate students, Larry Page and Sergey Brin in January, 1996. They hypothesized that developing a search engine that analysed the relationships between websites would be more effective than merely counting the words on a page. Thus, the Google search engine differs from other search engines as it uses a programme that checks the amount of back links to a page, therefore assuming that those pages
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This was the first sign of Google having a major impact on the industry.

Figure 1.1 in the appendices is a table showing the contributing factors which over the years have made Google the success it is today.
From the analysis this table it is clear to see that since Google was launched they have gone from strength to strength. They have continuously added new innovations to exceed their competitors and gain such a large market share. (For more information on their competitors please see section 2.3, of this report). The major innovations which have had such a great impact on the industry include “Google’s increase in language versions” (www.google.com) this enable users around the world to search in their own language rather than English. This opened up the market available to Google and subsequently they opened up many R&D departments over the last couple of years worldwide which will aid their innovations.

Analysing the impact of Google was an interesting and intricate task due to the ambiguous and undefined nature of the industry the company is in. In reality, is Google merely competing amongst other search engines such as Yahoo, the internet as a whole or perhaps an even larger range of industries? “Librarians, publishers, and aggregators alike often call Google their main competitor” (C, Tenopir) The fact that librarians are now calling Google their main competitor shows the true

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