Google Strategic Plan For Managing Technological Innovation

2355 WordsApr 17, 201610 Pages
Course Project: Google Strategic Plan for Managing Technological Innovation Jeremy Hartranft NETW 583 Professor Krell 4/2/2016 Section 1 Strategy TCO F – Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically-driven organization. “The world is becoming increasingly digital…Every major corporation needs a [technology] strategy. If not, then you have no real strategy.” (Lohr, 2014) That is a quote from Eric Schmidt, Google’s former chief executive. It’s a premise that many successful companies in this digital age are taking to heart, Google being among them. According to InformationWeek, Google’s technology strategy is “a unique mix of internally developed software, open source, made-to-order hardware and people management”. (Claburn, 2006) That strategy appears very unappealing for most companies that have historically purchased software developed by 3rd parties and purchased hardware with their required specifications built by the manufacturer and ready to integrate into their system upon delivery. As unorthodox as it may be, just take a look at Google’s stock price, trading at $745 a share at the time of this writing (Alphabet, 2016), and you can’t argue the fact that they must be doing something right. Section 2 Core Competencies TCO C – Given an organizational and industry context, identify the core technological competencies of the
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