Google : The World 's Largest Search Engine Essay

Google as a company with its modest beginning in 1998 and its mission statement to “organize the world’s information and make it universally accessible and useful”, has grown into so much more. Google is now the most searched website and is also the most dominant search engine in many countries. Heard that even some of the Microsoft Employees prefer Google than their own search engine. This shows how popular Google is.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Alphabet Inc. is an American multinational company created in 2015. It is the parent company of Google and several other companies that are owned by Google (Inc, 2015). The company is based in California and is headed by Google’s co-founders, Larry Page and Sergey Brin, with Larry Page serving as the CEO and Sergey Brin as the president (Inc, 2015).The process of reorganising Google into Alphabet was completed on October 2, 2015 (Inc, 2015). The biggest and most noticeable change came with the announcement that Sundar Pichai would be the new CEO of Google (Inc, 2015). Alphabet is nothing more than an umbrella company for all Google’s subsidiaries (Inc, 2015). There are seven individual companies underneath Alphabet, each with its own CEO and leadership. Alphabet Inc is a collection of Companies (Reuters, 2016). The Company’s collection include Calico, Google’s healthand Longevity effort; Nest its connected home business; Fiber, its gigabit arm; and its investment divisions such as Google Ventures and Google Capital, and Incubator projects, such as Google X (Reuters, 2016). These will be managed seperately in Alphabet. Google Inc will retain search, ads, Google Maps, apps, Youtube, Android and cloud infrastructure. Alphabet’s portfolio will include industries like Internet, Computer Software, Telecommunications equipment, Health care and Biotechnology (Reuters, 2016).

Google Inc. is one of the leading computer search engines in the world and is continuing to grow as the

Nicholas G. Carr has written an abundance of articles about technology. Some of his work includes: Does It Matter? Information Technology and the Corrosion of Competitive Advantage, and The Big Switch: Rewiring the World, From Edison to Google. One of Carr’s achievements, “Is Google Making Us Stupid,” smoothly persuades the reader to believe that the Internet is taking over the human mind. The article’s title brings a tough question to mind for readers. By using a familiar movie scene and arguments embedded with relatable analogies, imagery and metaphors; Carr casually and acceptably leads his audience to a reasonable

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Hi Jim, Impressive report on Google, the fact that this online organization has a multinational technology, specializing in not only advertising technology but cloud computing and software. Google is a household name for search engines, whenever people search online it is google search that retrieves the information. Amazing how an organization incorporated in 1996 that went public in 2004 now has over 1 billion searches daily. I also use one of the free gmail accounts that google offers that is known

6 Google quickly rose to prominence................................................................................................................................ 6 Other search engines have struggled to compete with Google .........................................................................................7 Google differs from its competitors ................................................................................................................................ 7 Other companies began to use Google for their search technology ..............................................................................7 Google’s prominent position is reflected in its market share .............................................................................................8 Google’s market share is largest in Europe ...................................................................................................................8 Google’s revenues come largely from advertising...........................................................................................................10 Google introduced AdWords ........................................................................................................................................ 10 Conclusions......................................................................................................................................................................... 11 Can Google

Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China, however, they had buckled and filtered search results according to the Chinese government. When Google.cn was launched, a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results, the company faced a communications crisis. Since Google had always been known for its free thinking, this seemed a vast contradiction. From a communications standpoint, Google’s greatest vulnerability in this crisis lay with a tarnished public image.

In current, Google is the one of the most public companies in the world. Google is an American multinational technology corporation that is specialized in Internet-related services as well as products. For case, software, online advertising technologies, cloud computing, search engine, etc. are the major products and services of Google (Google Inc. 2015). In addition to this, there are numerous competitor of Google Inc. For example, Apple, Yahoo, Facebook, Twitter, Microsoft, etc. are the major competitors of Google.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Google, a company that started out as an internet search engine, has grown in to a global corporation whose name now often used as a verb, commands respect. Their number one philosophy was and still is to focus on the end user as they strive to complete their mission of organizing the world’s information and making it accessible (Google, n.d.a). Wanting to remain a private company, Google found themselves at a crossroad. Due to its size and the fact that it had 500 shareholders, Google faced having to become a publicly reporting company. Google had three choices; restructure to get below 500 shareholders by buying back shares from its employees, continue being a private company but report earnings as a public company, or go public (Schmidt, 2010). In April 2004 Google announced its intention of taking the company public (Choo, 2005; Schmidt, 2010). What followed can best be described as a “uniquely Googley” experience (Schmidt, 2010, p. 108) as the company prepared for an initial public offering (IPO) while facing uncertainty, skepticism, law suits, and complete disruption during the activities leading up to the IPO.

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.