Google Vs. Google Glass Project Essay

After a successful launch of the LG Watch Phone in Europe, LG Electronics Canada, Inc. is preparing to introduce The Watch Phone to Canada. As an assistant marketing manager I will aid in the development and execution of a niche marketing plan that blends with LG’s 51 years of brand equity while increasing market share in consumer electronics. No other watch phone currently exists in the Canadian market. The market is saturated with mobile phones and portable electronic devices that have 3G capability, a touch screen interface, MP3 player and video calling. LG must entice consumers to switch from their handsets to the LG Watch Phone and generate sales from new markets. Potential customers for this product will be

to use a mobile phone whilst driving. As much as this is illegal and heavily

Humans are becoming more technologically-efficient every day. New inventions and innovations are constantly being made. The Internet is becoming more “reliable” every day. However, how much do we really get from the constant advancement of Internet use and smarter technology? Should we look at their contributions to the world as a benefactor or a curse? The common effect of “artificial intelligence” in the technology we use every day is examined by two brilliant authors, Nicholas Carr and Jamias Cascio. In Carr’s article, “Is Google Making Us Stupid”, he explains the effects of the Internet and technology in our society and claims that the overuse of technology is dangerous and can affect how our mind operates. Jamias Cascio, on the other

Most expectations would be somewhat glamorous due to the fact that there was so much rave about a product such as Google Glass where technology is now jam-packed into something as simple as glasses. It seems to close the gap that was missing for most people, some may say even fulfill the need of consumers, of wanting a device that consumers could constantly plugged into technology. This leads to the next point where Tsukayama goes on to state, “I shouldn 't feel this way. I like new technology -- I 've been a tech reporter at The Washington Post for more than three years. And I admire the vision of technology that Google promises Glass can offer: a device that lets you keep track of e-mails, texts and other messages in a seamless way -- all through a screen that 's perched just over your right eye.” (Tsukayama 1) This statement ties into the previous commentary which was someone like a technology reporter would be so dissatisfied with a product like this that it is surprising. It was definitely a shock to find out that someone such as the author found this product so distasteful. However, this goes into the next topic which relates to the standard of accepted criteria.

The Google Glass is one of the most popular new examples of wearable technology [19]. The Google Glass is a pair of glasses, prescription or non-prescription, that has a camera, touchpad and a display that can do multiple technological tasks: search, navigation, Gmail, Calendar, Now cards, phone calls, text messages, photos, videos, and video calls [17]. Glass has yet to be released to the public, but has been available for developers since February 2013 [9]. Although the Google Glass is still a relatively new piece of technology [17], it certainly hasn’t been lacking debates on the legality and privacy concerns of the device.

The phone market is dominated by two major superpowers, Apple and Samsung, but I am predicting that Google’s new smartphone “The Pixel” will soon achieve their status. Google is among the biggest U.S. businesses and is considered one of the most innovative companies in the past century. It is already a highly respected company, and continuing to market in the phone business will be a good investment. In Malcolm Gladwell’s book “The Tipping Point” he mentions a concept known as being a “Connector” meaning a person that is connected to a lot of people and can easily make friendships. These are the people that can easily make a product trend just by simply knowing people. Google can do the same thing just by being an innovative company and inspiring people. Although some people may say that Apple and Samsung will continue to dominate the phone market, I believe that through ingenuity and correct marketing the Pixel could become the next biggest thing.

Nicholas G. Carr has written an abundance of articles about technology. Some of his work includes: Does It Matter? Information Technology and the Corrosion of Competitive Advantage, and The Big Switch: Rewiring the World, From Edison to Google. One of Carr’s achievements, “Is Google Making Us Stupid,” smoothly persuades the reader to believe that the Internet is taking over the human mind. The article’s title brings a tough question to mind for readers. By using a familiar movie scene and arguments embedded with relatable analogies, imagery and metaphors; Carr casually and acceptably leads his audience to a reasonable

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

When one thinks of smart phones, one will instantly imagine few famous brands that sell smart phones. The question is: why did one think of specific makers when one imagines certain items? The answer is quite simple; it is because of the media bias. Many companies, no matter how famous they are, try to have their advertisement on the television for the public to watch. The rationale behind this cumbersome action is to enchant the public. When the public sees the advertisement that has luxurious images and lexicon to describe a product, positive image is implanted in to their brain. Even though the advertisements are biased, the public will at least have more information on the product. As a result, when the consumer sees the product in a shopping mall, they are more likely to buy the product that has been advertised compare to a product that the consumer has no information

To better understand our internal and external environments we used Situational Analysis. For the external analysis we thought about trends such as sharing experience with others and bringing world to you by you, online streaming and rad the trend of being cool. Our key issues are to create and understand the new market. Key success factors are quality, interactive social community and innovations. During our research we never forget about our competitors that have a big market share also. Sony, Contour and Drift are three main competitors of GoPro, but all that devices are bigger, heavier and only one same as GoPro waterproof and shockproof. For the Internal analysis we decided that we are in social media and technology business. Social media because we will create a special platform where are members could share their own experiences, communicate and follow/subscribe to a fan pages of different players and clubs. We will serve extreme sport, life sport market and technology market by selling experience and point of view sharing.

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

Fitbit specializes in wearable fitness trackers. They are leading the market through their experience and understanding of the health and fitness conscious user by marketing individualized and goal-orientated products to all fitness levels of their users. Fitbit’s goal is to help their users lead a healthier lifestyle while being able to track their progress (Micro, 2012). Since 2008, Fitbit Inc has been taking over the wearable fitness industry. The company plans to continue to use their expertise and experience to maintain their success and competitive edge in the industry (“Fitbit Inc has found its own fit in the market,” 2015). Currently, Fitbit is trying to increase their growth, while maintaining their focus on the users and to help encourage them to live a more active and healthier lifestyle. Fitbit has managed to keep an impressive rate of growth. Just in 2016 alone, Fitbit sold 5.7 million devices and nearly $586 million dollar in revenue (Green, 2016). Additionally, Fitbit’s user reviews have dominated the market over competitors like Apple. The company has varied types and price ranges of their products. Each Fitbit group has variations with multiple levels of functionality, step monitoring, advanced GPS, heart rate, sleep monitoring, and most importantly, price. That is what helps give Fitbit the competitive advantage. Furthermore, unlike many other competitors, Fitbit is available not only in sports apparel and fitness stores but also

The purpose of this paper is to explore two of the main ethical issues surrounding Google Glass in the global social context. The first of those is potential security issues that the glasses pose. Critics of Google Glass have asked and raised concerns to Google about the potential for Google to take user data without permission, Google 's vague privacy policy, and how the device will protect the sensitive user information from loss and theft. The second major societal issue with Google Glass is privacy and cultural concerns. Google Glass could be a subtle, stealthy way for people to record others along with causing general discomfort for those around them because of how their behavior must change in the presence of Google Glass. While Google thinks it 's just a matter of time for cultural norms to be accepting of Google Class, currently locations around the country have began banning them. This paper explores both of these issues and those raising the concerns and Google 's response to the concerns.

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

Technologies are getting more and more advanced day by day, as if we would never know what technologies will become by the next day morning, it grow fast and it keeps on changing. We could not deny that today’s technology changes our world and our way of living, most of the new devices that are invented are replacing the old ones, just as those phones with a physical keypad design are replaced with our new touch screen smart phone today, these changes occur rapidly. In this technology leading world, have you ever wondered, what are the next incredible devices will be invent? In this research report, I am going to introduce you, a brand new technology that were recently invented by Google, a device which is yet