Essay on Google and It's Innovation Strategy

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- and how they innovate
Magdalena Krön
MSIN7013: Innovation Management
(Word count: 1321)

This essay is a discussion around Google’s innovative strategies looking at the innovation process, business model and the infrastructure they have built in order to test and deliver innovative products to their users.

Table of Contents Introduction 3 1. Brief background of Google 3 2. Why are Google Innovators? 4 2.1 Google’s Strategy of Innovation 4 2.2 Optimising Use of Technologies and Merging Services Into One Platform 5 2.3 The Google Platform 6 Conclusion 7 Bibliography 8

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2.2 Optimising Use of Technologies and Merging Services Into One Platform * Google has a remarkable ability to understand user needs and are also good at creating needs user did not know they had; this is why the incremental and re-innovating strategy is so successful for them. As Google maps was released it was a great additional to Google’s broad portfolio and a useful service for their users. Furthermore, Google Earth and Google maps with street view, has opened up the world to anyone who wants to view it, it is not necessarily a product that users knew they needed but an innovative way to merge different technologies. * Google’s e-mail service Gmail early understood the need of unlimited storage, while other e-mail providers, e.g., only allowed a certain amount of e-mail storage and thereafter deleted data automatically. Google, on the other hand, found ways to provide a storage that continuously grows. Within the Google e-mail account the user also have access to additional features such as calendar and collaborative tools like Google Docs. Google’s main focus is on their users and the understanding how they can deliver a balance of value, quality and
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