Executive Summary / Introduction
Google Inc (Google) is the world leader in internet searches. By 2007 63% of internet searches were through Google, surpassing other search engines such as Yahoo and Microsoft MSN. Goggle has also developed web based tools such maps, toolbars, G-Mail and acquired the popular you Tube. After dominating the web search industry since its search engine was introduction in 1998, however, Google has attracted many competitors who try to provide millions of users worldwide with similar services. Many believe that there is room for competition and as a result, Yahoo!, Amazon.com and Microsoft MSN are fostering partnerships with smaller technology companies and making significant capital investments in order to
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A business whose ad receives thousands of clicks from sources that have no intention of making a purchase may run through its marketing budget quickly and have to drop out of the ad game altogether. Businesses have tried to use click fraud to drive up the cost of competitors ads and put them at a competitive disadvantage. Google credits customers for invalid clicks. It also has a system in place to detect click-fraud before customers are charged. Google was the object of class actions suits, where they had to settle out of court for failing to do anything concrete about click fraud. Yahoo was also subject of class actions for the same reason.
Google's declared code of conduct is "Don't be evil", a phrase which they went so far as to include in their prospectus for their 2004 IPO, noting, "We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains."
At its peak in early 2004, Google handled upwards of 84.7% of all search requests on the World Wide Web through its website and through its partnerships with other Internet clients like Yahoo!, AOL, and CNN. In February 2004, Yahoo! dropped its partnership with Google, providing an independent search engine of its own. This cost Google some market share, yet Yahoo!'s move highlighted Google's own distinctiveness, and today the verb "to
The essay Is Google Making Us Stupid by the author Nicholas Carr, was originally a cover article of The Atlantic in 2008. The purpose of his work is to warn the technology users of the negative effects that these devices have in humans. Carr starts the essay with a scene from Stanley Kubrick’s 2001: A Space Odyssey in which one of the characters describes how his mind and the way he reads is changing by the time since he has been using a computer. He is no longer able to spend hours reading, describes how to get concentrate in a long paragraphs is difficult to him. The fact of how fast the internet works, forces his brain to process information the way Net does.
In the essay “Is Google Making Us Stupid” written by Nicholas Carr, Implies that Google is making us lazy and I do agree when Carr points out and states “And what the next seems to be doing is chipping away my capacity for concentration and contemplation.” In this statement alone Carr is implying that the unlimited resources of information that Google and other web search engines are providing right down to our fingertips is making our mind lazy, and we no longer need to concentrate on physically searching for that information like we used to before the Internet by going to libraries, and read books, or search through newspapers and articles.
BuzzFeed makes the majority of its money on ads that pretend to be content, but can it keep up this charade? Or, is the Starbucks-sponsored “10 Summer Emojis That Should Definitely Exist” no charade at all, but actually the future of media that we should just smile and accept?
Nicholas G. Carr has written an abundance of articles about technology. Some of his work includes: Does It Matter? Information Technology and the Corrosion of Competitive Advantage, and The Big Switch: Rewiring the World, From Edison to Google. One of Carr’s achievements, “Is Google Making Us Stupid,” smoothly persuades the reader to believe that the Internet is taking over the human mind. The article’s title brings a tough question to mind for readers. By using a familiar movie scene and arguments embedded with relatable analogies, imagery and metaphors; Carr casually and acceptably leads his audience to a reasonable
The internet is our conduit for accessing a wide variety of information. In his article, “Is Google Making Us Stupid,” Nicholas Carr discusses how the use of the internet affects our thought process in being unable to focus on books or longer pieces of writing. The author feels that “someone, or something, has been tinkering with [his] brain” over the past few years (Carr 731). While he was easily able to delve into books and longer articles, Carr noticed a change in his research techniques after starting to use the internet. He found that his “concentration often [started] to drift after two or three pages” and it was a struggle to go back to the text (Carr 732). His assertion is that the neural circuits in his brain have changed as a
Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.
Sergey Brin noted, “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” Nicholas Carr’s essay challenges this assertion. Nicholas Carr believes even though there are multiple search engines, “the faster we surf across the Web-the more links we click and pages we view-the more opportunities Google and other companies gain to collect information about us and to feed us advertisements.” This topic elicits such strong responses because technology is a part of our everyday lives. Technology is only becoming more advanced and will continue to be a source of debate for all who use it.
In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”
Principle number 8 is also the corporate slogan: “Don't be evil”. Schmidt, co-founder and CEO says that the company really tries to live by it, particularly in the ranks of management. Google fosters to create an atmosphere of tolerance and respect, not a company full of yes men.
With the rise of technology and the staggering availability of information, the digital age has come about in full force, and will only grow from here. Any individual with an internet connection has a vast amount of knowledge at his fingertips. As long as one is online, he is mere clicks away from Wikipedia or Google, which allows him to find what he needs to know. Despite this, Nicholas Carr questions whether Google has a positive impact on the way people take in information. In his article “Is Google Making Us Stupid?” Carr explores the internet’s impact on the way people read. He argues that the availability of so much information has diminished the ability to concentrate on reading, referencing stories of literary types who no longer
Google has proposed an agreement with representatives of authors and publishers to host a massive digital library. This library will consist of mostly books published in the United States. Google will make digitally available new and old books. This catalog will include books that are no longer in print and “orphan” texts (books where the copyright owner is unknown or contact information is unavailable).5 The texts will be available through search engines, for individual sale as electronic-books, and with database subscriptions. If the Google agreement is approved by the Justice Department, ethical issues would come into question. The issues addressed in this paper include whether the agreement creates a “legally sanctioned cartel for
Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.
The data is then sent back through the system to the original user. The information that is on the data coming back could have came from a wide array of sources such as books, financial markets, embedded chips or even made up by someone trying to fool the user. The History? The Internet is first
Want to find the answer to a difficult and complex linear algebra problem that seems unsolvable? Google it. Want to find out how to officially join Justin Bieber fan club? Google it. Want to find out who Justin Bieber is? Google it. Not long ago, people had to go to the library to search for information. Nowadays, people get their information from search engines through the Internet. Google has become the new library to quickly access information. If a question pops up in our head, we just have to Google it and we instantly get the answer. How did Google become so popular and successful? The Google search engine became popular because of its superior algorithm that produces quick and relevant search results. Google used its search engine 's popularity to capitalize using ads called Adwords and AdSense. As a result, the Google search engine is the most successful and widely used search engine in history.
Perhaps one of the greatest inventions of out time is the Internet. Without a doubt, the net has had a profound effect on almost every aspect of our lives. The formation of the Internet has changed the way we do business, communicate, entertain, retrieve information, and even educate ourselves. Nevertheless, the Internet might have never materialized if it had not been for some innovated thinkers from the Advanced Research Project Agency, who created "ARPANET." In collaboration with several educational and research institutions, the agency created the packet-switching technologies that form the basis of the Internet today.