Essay on Google and the Rise of the Internet

3168 Words Dec 25th, 2012 13 Pages
Executive Summary / Introduction
Google Inc (Google) is the world leader in internet searches. By 2007 63% of internet searches were through Google, surpassing other search engines such as Yahoo and Microsoft MSN. Goggle has also developed web based tools such maps, toolbars, G-Mail and acquired the popular you Tube. After dominating the web search industry since its search engine was introduction in 1998, however, Google has attracted many competitors who try to provide millions of users worldwide with similar services. Many believe that there is room for competition and as a result, Yahoo!, Amazon.com and Microsoft MSN are fostering partnerships with smaller technology companies and making significant capital investments in order to
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A business whose ad receives thousands of clicks from sources that have no intention of making a purchase may run through its marketing budget quickly and have to drop out of the ad game altogether. Businesses have tried to use click fraud to drive up the cost of competitors ads and put them at a competitive disadvantage. Google credits customers for invalid clicks. It also has a system in place to detect click-fraud before customers are charged. Google was the object of class actions suits, where they had to settle out of court for failing to do anything concrete about click fraud. Yahoo was also subject of class actions for the same reason.
Google's declared code of conduct is "Don't be evil", a phrase which they went so far as to include in their prospectus for their 2004 IPO, noting, "We believe strongly that in the long term, we will be better served — as shareholders and in all other ways — by a company that does good things for the world even if we forgo some short term gains."
At its peak in early 2004, Google handled upwards of 84.7% of all search requests on the World Wide Web through its website and through its partnerships with other Internet clients like Yahoo!, AOL, and CNN. In February 2004, Yahoo! dropped its partnership with Google, providing an independent search engine of its own. This cost Google some market share, yet Yahoo!'s move highlighted Google's own distinctiveness, and today the verb "to
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