Google in China: Market Entry Analysis

In the book 1984, the government has control over all media “and so it was with every class of recorded fact, great or small. Everything faded away into a shadow-world in which, finally, even the date of the year had become uncertain” (Orwell 37). Due to the party’s restraint of all media, there are no actual certainty of written records. Without written records, no one knows if the government is being truthful about what has happened in the past. The citizens even question their memories and logic because there is no certainty of the past. Without records, the government can rearrange history however they please because there is no evidence to prove they are wrong. Similarly, in the article, “The Other Side Of the Great Firewall”, China has set up an immense system of “online censorship, commonly known as the Great Firewall, [which] blocks the populace from viewing material deemed dangerous to the state” (Beech etal 2). The chinese government has blocked the chinese citizens from being able to go on a variety of websites in order to protect China from western influences. Without certain websites, the government can regulate what their citizens can see and can hide what they don’t want their citizens to see. The citizens are being blocked from information that is considered dangerous to their government. The government continually will have total jurisdiction through the use of blocking websites

The three most critical challenges Starbucks faced in China were political restrictions, socio- cultural, economic and financial challenges. China is highly bureaucratic country with difficult processes of getting permissions and sanctions to start and run business. The biggest challenges for Starbucks were the old tradition of tea drinking in China. At the beginning Starbucks managers didn’t how to accustom Chinese to drinking coffee; to acquaint employees and Chinese executives with coffee drinking experience Starbucks provided different training programs for them in which they learned more about coffee and Starbucks’ culture.

While I totally appreciate the slight negative opinions of others here in my personal opinion it all comes down to the fact that Google is actually a business and so has to make money. I appreciate that some of its dealings are a little 'shady' but show me a Global corporation that doesn’t come across this way in some elements of what it does.  (Think Apple and its over priced media services.)

China is best known for its “Great Firewall in China” for blocking its citizen access to certain sites including: Google, Facebook, YouTube, Twitter, Instagram, The Pirate Bay, The New York Times, and Dropbox. Many have been able to get around this by using a VPN, a Virtual Private Network, and using services like Private Internet Access, a paid VPN. These act as a middleman, encrypting and sending your internet data to servers in the US, to see uncensored websites, allowing censorship to be destroyed

Given the increasing regulations of the Internet and email by the Government of China, recommend to the CEO of Google whether the company should continue to operate in China, the world’s fastest and among the largest growth markets.

Internet censorship and the requirement of self-censorship not only harm the economy inside China, but also are negatively affecting China in aspects of international commercial trade, even as globalization becomes the trend of today’s world. Chinese Internet censorship is applied to both directions; not only blocks Chinese Internet users’ access to certain foreign websites, but also prevents foreigners from knowing the truth about China through refusal of releasing reliable information. So when foreign companies want to enter the Chinese market, they face a serious question: “How do you assess an investment opportunity if no reliable information about social tensions, corruption or

This issue is very concerning for all of China because the government will not allow any opposition to itself. The government is not moderated and therefore has indefinite power. There is nothing to stand in the way of the government doing whatever they want. There are 420,000,000 Internet users in China. That is more than the entire population of the United States. Also, recently there have been some rally cries on the Internet in China that are similar to those of the Middle East/Egypt. China is becoming even stricter on the Internet usage policies because they do not want what happened in Egypt to spread to China. The government has also said that if any reporters come to the supposed rally sites they will either be deported or arrested and sent to jail.

Google Inc., American search engine company founded in 1998 by Sergey Brin and Larry Page. Google handled 70 percent of worldwide online search requests, placing it at the heart of most Internet users’ experience. Even though Google’s essential core business is search service, it now offers more than 50 percent Internet services and products from Gmail and online document creation to software for mobile phones and tablet computers. Google successfully maintained its core competence meanwhile expanded its business to advertisement and application three major core businesses. Its success in market levitates Google’s growth by acquiring other tech companies as a way of horizontal integration. For example, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones. Google’s broad product portfolio and size make it one of the top influential conglomerate companies in the high-tech market place. Google plays a very vital role in ICT ecosystem and it is one of the forces that enhance the growth of entire ICT ecosystem. For further illustrating the ICT ecosystem, I chose Apple and Comcast as device and Internet infrastructure firm to compare and contrast against Google.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Corporations that move into China have long recognized that internet censorship is a fact of life. In 2006,

It is interesting to note that some of the new Internet regulations contradict International Laws signed by the Chinese government. China signed the

Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China, however, they had buckled and filtered search results according to the Chinese government. When Google.cn was launched, a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results, the company faced a communications crisis. Since Google had always been known for its free thinking, this seemed a vast contradiction. From a communications standpoint, Google’s greatest vulnerability in this crisis lay with a tarnished public image.

By having complete control over the few entities and their network connections, the Chinese government is able to monitor and regulate the Internet more effectively. Sherman, co-author of “Red Wired: China’s Internet Revolution”, explained that “China is not on the Internet, it's basically an intranet. Everything is banned by the Great Firewall”. Although Internet is accessible outside of China, the vast majority of the population refuse to use it because it is so inconvenient (Herold, 2012). For instance, recurrent time-outs, very slow Internet connection, and the content

Baidu adopted a strategy that focuses on searches in Chinese. The company has an advantage on this as the team understood the Chinese language, culture and the operations as opposed to other overseas competitors.

If this is not possible due to legal laws Google acknowledged that it may leave China and close its Chinese offices. Google said it was reviewing its business in China. On the same day, United States Secretary of State Hillary Clinton issued a brief statement condemning the attacks.