Google 's Data Mining Protocol

For one thing, Google, like the railroad in its time, is an important part of how people interact with each other today. People use Google to digitally meet with others, communicate, and even sell things. Multiple people are affected by Google each day. 87% of people have claimed to use the internet in 2016 (Anderson). To add onto this the number of people who don’t use the internet has been decreasing since 2000.

Sergey Brin noted, “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” Nicholas Carr’s essay challenges this assertion. Nicholas Carr believes even though there are multiple search engines, “the faster we surf across the Web-the more links we click and pages we view-the more opportunities Google and other companies gain to collect information about us and to feed us advertisements.” This topic elicits such strong responses because technology is a part of our everyday lives. Technology is only becoming more advanced and will continue to be a source of debate for all who use it.

Google doesn’t always follow the necessary procedures for their privacy policy, even going as far as skimming through student’s emails. While most are excited to be able to use Chromebooks, they forget that journalist Anya Kamenetz researched and looked into Google’s Chromebooks, "In March, as part of a federal

These extremely large data sets may be analyzed computationally to reveal patterns, trends, and associations relating to human behavior and interaction. These analysesaffect us on day to day basis positively and negatively and the legality of how this information is collected and the laws that apply may be unclear. Both with or without users' knowledge, consumer personal data is collected from every daily, digital activity; from purchases, web searches, amazon searches, browsing history, and phone use. This data is generated, and then downloaded and stored. [15] Companies can then use this data to create "data sets" or large files of users' data to produce customer profiling. This data can also be used by police, the governmental bodies, scientists, businesses, military, and other industries where occasional breaches of data are expected .[16] Breaches and leaks of personal information including phone calls, credit card information, home address, and personal phone numbers are examples of information that is logged and stored by these corporations while making "data sets". Much of this information is being processed and sold to marketers for the purpose of marketing their products. This information is stored digitally and in some cases, regardless of the security of the information being stored, there are risks of unauthorized parties

What have you ‘Googled’ recently? According to Lori Andrews, the leading expert on bioethics and emerging technology, data aggregators can make their own rules when it comes to collecting your data. Three important essays have been written using rhetorical appeals in order to construct a convincing argument that make us consider what we do on the Web and how it could impact us. Content that we search for on the Web often leads advertising companies to making judgments about us that could affect many things in our day to day lives—wrongly so. A person’s search history could be the one thing that makes or breaks their chance of getting a bank loan or be unfairly categorized just because of their demographics.

There are several positive uses of big data including the development of more accurate weather prediction systems, research and production of self-driving vehicles, making cities smarter, and collecting more data during exercise in order to train in the most efficient way. The essential item in keeping this straight is striving to develop policies that reflect our ideals and then implementing it. This falls on the shoulders of the government. Minimizing the gap between the implementation and policy can be achieved through various venues. Transparency is of paramount importance when dealing with surveillance and entrusting other entities with personal information. If any person is being spied on or having information collected, they should know about it and of course it should be legal. Google as a service is a good example. Although using Google’s services are “free” to use, it sells our personal information to other companies for surveillance capitalism and marketing. Google should have an agreement or make it clearly known that this is what is happening and then provide an option to pay for its services directly and not disclose user’s information. Additionally, companies that participate in such behaviors should be legally bound with well-defined terms and be regularly

Google is the most popular search engine in the entire world. Google made the biggest impact on the internet. All the question to the answer is one click away, without doing tons of research and hard work. Despite it makes our lives easy, in the article “Is Google making us stupid” by Nicholas Carr, Carr pointed out many issues caused by using google.

citizens in the data net. In 2013, Edward Snowden brought to light how the NSA can demand information from firms like Google and Microsoft. In addition, they can use a program called “PRISM” to collect citizen internet traffic such as email content and social media activity (The Guardian 2013). Instead of focusing on criminals, the government is slowly turning their attention to everyone. Collecting data in this way is an infringement upon rights guaranteed in the fourth amendment. The fourth amendment requires law enforcement to go to courts and show probable cause to prevent dragnet surveillance: a system of coordinated procedures for apprehending criminals or suspects; including road barricades and traffic stops, widespread DNA tests, and general increased police alertness (American Heritage Dictionary of the English Language). Targeted investigations help protect people from being subject to general searches by an abusive government. We do need to collect more data. We need better ways of understanding the information we

And with 3 billion phone calls made and 150 billion emails sent to and from the United States every day, the collection of this personal data without specifying the limits to their searches is unclear and unjust. Google, Microsoft, Facebook, and Yahoo among many others have recently, under protection from the Obama administration, revealed details as to the statistics of government collection. Even our nation's biggest telecom companies, AT&T and Verizon, were obliged to work with the NSA, lately disclosing information on the filtering equipment they were necessitated to use. The storage of this data for prolonged periods of time also makes these companies and their users vulnerable to security breaches such as theft and attack by hackers; for example, the cyber-security firm Trustwave discovered a server on November 24, 2013 which contained the information of over 318,000 accounts on Facebook. This breach was evidently made possible by companies storing data for an unnecessary amount of time as well as a weakened encryption standard. Both were implemented and enforced by the NSA, and the forced retention this data for over five years not only renders this metadata vulnerable to theft or misuse, but has also not been proven to be notably valuable in thwarting terrorist attacks.

Have you ever used a tap-to-pay credit card or walked through an automatic door? Have you ever used the GPS on a cellphone or gotten shopping suggestions while browsing a shopping website? Chances are that anyone could answer yes to most of those questions, and if so they have potentially already been picked up by a big data system. Extremely similar techniques of collecting data are being used in the Disney World of today so that Disney can know where their consumers have been, what they look at, and what they buy. Imagine Disney as a shepherd who was struggling to keep up with his ever-growing “flock” of “sheep” — or the people visiting Disney World park and resort; Disney decided that in order to better manage the influx of guests he

In March 2012 Google Inc. started combining nearly all the information it has on its users. That is, it can combine all the information from a user’s activity

Google is the most popular search engine that the world uses on an everyday basis. Sergey Brin and Larry Page created Google in 1998. What started out to be a small search engine and ranking system are now the worlds most profitable Internet companies of our time. Google has created many products today that have changed the world of technology, products such as Google+, YouTube, Android, Motorola Mobility, the Nexus 7 tablet computer, Google Wallet, and Google Glass (p.470). Google is qualified as one of the best companies to work for (p.464.) The issue we are facing today is the privacy policy

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

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On September 15th, 1997, the Google domain name was registered, and on September 4th 1998 the Google company was incorporated. At the time, the very small company was based out of a friend 's garage in