Google 's Impact On The World Wide Web

1286 Words6 Pages
“If it isn’t on Google, it doesn’t exist” (Wales). Google has become a great research tool for any and everything that you are looking for on the World Wide Web. If you type in the right information in the search engine, you will be directed to the information you need. Many individuals, companies, and businesses use Google for research when looking for the right product or service that best suits their needs. Google also offers businesses and companies marketing opportunities of their product or service to consumers who use the World Wide Web. There are many other search engines available on the internet. However, Google seems to stand the test of time and produce the right result every time in an effective and efficient manner. They…show more content…
The name Google was derived from the mathematical term googol which means the number one followed by one hundred zeroes. “Google’s mission is to organize the world’s information and make it universally accessible and useful” (Google Company). Google helps businesses and companies advertise their product or service to consumers on the internet, work smarter with Gmail and Google Drive which lets you store, share, and backup your files, also how to measure and learn insight into how visitors find and use their website and how to keep them coming back. This paper will discuss Google Analytics and the impact on marketing research. Google Analytics is a free web-based service that tracks and reports website traffic offered by Google. It is considered an internet tool, offered to companies and businesses to measure and analyze the reporting of users’ behavior in order to understand and optimize the use of their business website. It is the most widely used web analytic service offered today. Google Analytics offers businesses and companies the ability to bring all of their data together, take action on data driven insights, and know that their data is secure. To sum it all up, Google Analytics is an advanced and sophisticated tool that, on the surface, provides you with extensive data about who visits your Web site. “Google Analytics enables you to put the pieces together and improve your overall business presence. You can decide
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