Google 's Main Revenue Comes From Selling Small And Unobtrusive Advertisements

1. Google earns revenue in a variety of different ways, using advertising as the driving force behind most of its profits. Google’s original business model was licensing its

Google receive their revenues from the advertising of their products. All services Google provide like Google Doc, Google Maps, Gmail, etc.. are expensive to create, but having users spend time on Google applications increase the revenues for the ownership. Google stock price has been increasing recently which helps owners earn money off from creating applications like Google Doc. The more applications Google create the more money they earn. Recently the world has been depending on IT in their entire life. People now would rather work on a fully online based application like Google Doc than downloading applications like Microsoft Office.

Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work

Google advertising helps advertisers meet many objectives. When selling AdWords, advertisers should determine customers’ challenges and goals in advance. This helps advertisers sell a Google advertising program that will meet their objectives and ensure success.

AdWords is Google's advertising product and main source of revenue. AdWords offers pay-per-click advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Advertisements are short, consisting of one title line and two content text lines and/or image. The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by website owners who wish to make money by displaying ads on their websites. User’s click on ad displayed on a Web page means that advertiser pays Google and Google give percentage of that amount to the webpage. The third way in which they make money is through its Google Search Appliance, which they sell to their customers. This Google’s search technology can be integrated into a third party’s Web page or intranet. This appliance delivers accurate search results throughout a number of documents. Meaning your company would have its own search engine and it would work just as well as google.com. Licensing fees ranged from $30,000 to $600,000. There is also Google MiniSearch Appliance designed for small businesses. Some of the most important strengths of the Google’s business model are: Reliable pricing system, scalable architecture, disruptive business model, and efficient ad system and relevant ads.

Google’s competitive advantage was that it used a cost-per-click approach with advertisers. Google’s philosophy with ad technology is what gave them the advantage. They did not allow an advertiser to

Google business model generates revenues by providing advertisers with an opportunity to deliver online advertising. Google business model is based on three elements, AdWords, search appliance, and AdSense. The strengths of Google business model are reliable pricing system, scalable architecture, disruptive business model, and efficient ad system and relevant ads.

Google is the most popular search engine that the world uses on an everyday basis. Sergey Brin and Larry Page created Google in 1998. What started out to be a small search engine and ranking system are now the worlds most profitable Internet companies of our time. Google has created many products today that have changed the world of technology, products such as Google+, YouTube, Android, Motorola Mobility, the Nexus 7 tablet computer, Google Wallet, and Google Glass (p.470). Google is qualified as one of the best companies to work for (p.464.) The issue we are facing today is the privacy policy

Google is best-known for pioneering the search engine revolution and providing internet users of the world with a means of searching and finding information at the click of a button. Nearly 70% of the world 's queries pass through Google?s search engine, and 80% of the world?s smartphones run on Android, an operating

The two sides of the market searching and advertising have same-side network effects as well as cross-side network effects. The same side network effects may be measured by the amount of users who rely on Google to provide them with web content. Google has secured more market share than any other search engine in the world. The same side effects, therefore, are greater user numbers for Google and greater desire for content providers to be seen and/or located by Google.

Google traffic is lucrative – there’s no doubt about that. Often, the most effective way to attract targeted traffic is to make sure your site is optimized for Google searches. As you may have already learned, winning that targeted traffic is one of the top strategies for making money on the web.

The side of Google that has driven its phenomenal growth and profits is its advertising program. In a fraction of a second, Google's technology can evaluate millions of variables about its users and advertisers, correlate them with millions of potential ads, and deliver the message to which each user is most likely to respond. Because this technology makes ads more relevant, users click on ads 50 to 100 percent more often on Google than on Yahoo!, creating a better return for advertisers. According to eMarketer, Google grabbed about 70 percent of all paid search advertising.

Google’s human relations and human resource management styles have changed the way that companies will be managed in the years to come. Google’s model of motivation and leadership tears down the traditional scientific management theory which focuses on results rather than the employees who deliver those results. The Vice President of People Development at Google stated that the company’s strives “to create the happiest, most productive workplace in the world. It’s less about the aspiration to be No.1 in the world, and more that we want our employees and future employees to love it here, because that’s what’s going to make us successful” (Smith,2014). Google shows employees they are valued and constantly motivates them in the workplace by creating a culture that fulfills their needs in all aspects. The office design, the management style, policies, and perks/benefits all put the employee first.

Google founders are into building a business model based on a way of monetizing an activity for which we had been only too happy to stop paying. It is this monetization of dangling value that enables a business to sustain itself, compete for market share, and grow. They found a way to be a sole provider of something else in value chain that met its consumer needs. Google generated about $21 billion in revenue last year. The other side of Google 's hugely successful business plan is innovation.

Marketing approach risks paid off for the most used engine when unlike competition advertising plans google decided not to use the “sticky” approach which included filling the page up with adds and recommendations hoping people would grow more attached. Google didn’t include advertisements on their website, they purposely deviated away from that to keep genuine to the main functional purpose which is providing people with better results. When you open Google’s website, you’re welcomed by a screen that’s mostly white, large colorful LOGO and not much else. There’s a search box with two buttons under it. One to search and the now famous “I’m feeling lucky” button which instantly leads you to the first site found for you without displaying the found results. As the “sell-per-click” windows crowded other pages, google based their few acquired advertisements on search relevancy which gave you recent suggestions on what you seek. Search results are usually very intelligent and place pages you want in higher listing than