Google 's Mission Statement On Business Strategy

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Google’s mission statement establishes a well-defined sample that relates directly to its business strategy. Indeed, Google’s mission is “to organize the world’s information and make it universally accessible and useful.” Google does not only work with information outreach but it also creates new ways to invest on new odd projects with a possible payoff. Moreover, Google’s information core information systems strategy supports its business strategy by promoting a culture of creativity and innovation. With this in mind, Google’s intranet is an open information source for all employees to share their ongoing current projects, research ideas and collective information. Google’s strategy has exceeded expectations due to customer satisfaction and by turning web page advertising through AdWords and AdSense, an innovation approach with constant improvement to its products and services. First, Google’s mission statement relates directly to its business strategy because its “mission is a clear and compelling statement that unifies an organization’s effort and describes what the firm is all about” (Pearlson, 2012, p.26). In addition, Google’s business strategy complies with “a plan articulating where a business seeks to go and how it expects to get there.” (Pearlson, 2012, p.27). For this reason, their mission statement explains that it’s business strategy is to organize the world’s information and to take a proactive action to also research and invest in new ideas to improve their
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