Google 's Mission Statement On Business Strategy

Google, Apple, Facebook and each have different business models. Each company focuses on different things that makes them unique and stand out to their customers.

Google was created by two young men, Larry Page and Sergey Brin. They combined skills to create the perfect search engine they both envisioned. The now efficient, popular search engine built its image through internet traffic and economically through AdWords. A company as large as Google needs to be efficient, Frederick Winslow Taylor and his idea of the “one best method” of work, otherwise known as Taylorism, was the perfect fit for the company. Carr painted the picture for his readers by writing,

Company G is a well-established firm that is highly regarded in the electronics market. In 2013, Company G engaged their engineers and designers to leverage the strength of the Company G brands and link the development of a small appliance market to consumers and businesses.

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

The strategy of focusing on getting information to millions of people internationally is the foundation of Google. Another strategy in which Google is unique is their culture. Google creates an atmosphere of creativity, teamwork and brainstorming which has helped win them a spot in the top 10 of Fortune magazine’s best companies in which to work.

As with its technology, Google has selected to ignore standard wisdom in designing its business. Google started with seed money from angel investors and brought together two venture capital firms that are competing to fund its first equity round. When the dotcom boom exploded, its competitors spent millions of dollars on marketing campaigns to “build brand,” but Google focused instead in quietly building a better search engine. The word rapidly extended from one satisfied use to another. With its google.com site where it has enhanced search technology and high volume of traffic, managers at Google recognized search services and advertising as two initial opportunities for generating revenue

Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart

Similarly, the internal sources included published face-to-face interviews with Google’s employees, collected over an eight-month period in 2010. In order to avoid bias, the interviewees were selected across a range of characteristics: geographical region, function, position, product, and gender; experience of established/new products; successes/failures; tenure and interest in innovation. After the data had been gathered and evaluated, business and management theory was applied in order to analyse the data and assess Google’s corporate strategy, hence, answering the research question.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

As we can infer from the table above, Google‘s mission is consistent with its objectives in terms of how they complement each other. In its mission, Google promises to organize the world’s information and make it available for everyone to access. On the other hand, Google’s first objective is to provide information independent of any financial incentives. Moreover, they clearly state that their profits are mainly derived from advertising while information providing is for free. Google focuses on improving its operation by achieving higher quality products in order to better satisfy consumers, while the objectives precisely states that Google will employee all potential technological developments to improve users’ experience.

Google has been ranked in 2014 by Forbes as one of the most reputable companies in the world. It has been about 15 years relative to the compilation of this document that Google was founded and has since progressively synchronised itself with the technological revolution that has transpired over the period and is still transpiring today. The founding of the company was conspired in academic dogma, as both founders were graduate students at the time of its conception. It is with tremendous astonishment in which we had witnessed this start-up business become such a great success since a great proportion of “start-ups” fail. The essence of the mission of the company is stated as; “to organize the world’s information and make it universally accessible and useful”. The fundamental core business of Google is being a search engine with revenues generated from search related advertising. Additionally, Google has expanded beyond its core offering with a few technological inspired products and services. Notwithstanding Google’s tremendous success, it is not a monopoly and as such there are credible competitors operating within that same market space. These competitors include; Yahoo!, Microsoft, eBay, etc.

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are

Most successful companies have a mission statement. But, why is it important for a company to develop a mission statement? The purpose of the mission statement is to describe what a business provides and to whom they are providing for. A company’s mission statement is usually developed by those in upper management positions, the top leaders of the company. The mission statement is concise and it is used to communicate to the company’s customers, employees, and to anyone else what their business is all about; why they exist. However, there are good and bad examples of mission statements lurking about in the business world. The purpose of this paper will be to examine the mission statements of two companies, Home Depot and Nike, and to evaluate the effectiveness of each based on the criteria set by Erica Olsen’s article, “Mission Statements.” Hopefully, after reading this paper, you will be able to identify the differences between an effective and non-effective mission statement.

(Goodman, 2009) The company primarily focuses on search; advertising; consumer content and platforms; and enterprise products. Some of the core business practices of google include getting to know their employees, creating new ways to reward and promote their high-performing employees, letting their employees own the problems they want to solve, allowing employees to function outside the company’s hierarchy, and have their employees’ performance reviewed by someone they respect for their objectivity and impartiality. (Manimala, M.J. 2013) The employees can operate and experience a free and transparent exchange of ideas in order to best meet the needs of the people in which they serve. Google technology includes the Google Chrome browser, YouTube, Google Maps, Android smartphones and smart contact lenses. The company is also developing a self-driving car.  Overall, their managers trust them to carry out these responsibilities without micromanaging them and their core value is to create technology to make life easier and better for everyone.

In The Google Story, authors David A. Vise and Mark Malseed narrate the success story of Google’s creators Larry Page and Sergey Brin. This text goes to great lengths to give the complete story on how Google on because the largest search engine the world has seen since its conception in 1998. Vise and Malseed argued that with sheer intelligence, innovation, and unique business tactics Google has created an empire. And after such a short time they dominated the search market. They also claim that Microsoft the main competitor of Google cannot rival, google because google creates landmark quality products and Microsoft only suppresses competition with their abundance of resources. The text also explores how the Founders were influenced greatly by their environment and heavily supported by their families.