Google 's Privacy Policy Analysis

2176 WordsApr 22, 20169 Pages
Introduction In today’s day and age it’s almost impossible to live without leaving behind a digital footprint. Whether it’s using credit cards to make purchases or performing a search using a search engine, it’s all digitally recorded and stored. Google is one of the biggest corporations in the world and it’s recognised they collect data of its users. While users may accept this fact, users can also feel their privacy is threatened because they have no control whatsoever over what Google can do with the data. With reference to Google’s Privacy Policy and drawing on two theoretical perspectives; Foucault’s Panopticon and Orwell’s Big Brother, I will explore how surveillance might impact user behaviour. Google’s Privacy Policy Google’s privacy policy was last updated on 25th of March 2016, and in 2015 alone Google revised the policy five times. This goes to show the constant modification Google must perform to protect itself. Users require a google account before they can use many of Google’s services, therefore share personal information with Google. The policy list the core reason for data collection is so it can provide user-specific services and protect the user, by monitoring the account for unusual activities such as login from a new device. Furthermore policy expresses Google may share the information with others. Google deserves credit for its privacy policy, in terms of it being easy to read for the average Joe Bloggs, without unnecessary jargon and a reasonably

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