Google strategy

This assignment is intended to ensure you understand some of the basic terms used in this course.

Perreault, Jr., W.D., Cannon, J.P., & McCarthy, E.J. (2011). Basic Marketing: A Marketing Strategy Planning Approach [University of Phoenix Custom Edition eBook]. New York, NY: McGraw-Hill. Retrieved from University of Phoenix, MKT/421 website.

In July 2002 the United States Congress passed a law, known as the Sarbanes-Oxley Act (SOX), as a set of standards for companies when reporting financial statements. The goal of the SOX is to protect investors from investing in companies that alter their financial statements to make it appear as though it was in good financial position when in reality it is not. The SOX states that auditors must ensure that the financial statements of a company are in no way misleading to potential investors.

After reading the course resources, answer questions 1-10. (10 points each)
Please take time to answer each question completely.

William Shakespeare’s Macbeth, a tragedy, portrays two individuals, Macbeth and Lady Macbeth. Desiring wealth and control, Macbeth and Lady Macbeth are ambitious and power-hungry. Macbeth, concealed in the darkness bears no guilt for his sins, whilst Lady Macbeth, incapable of hiding within the darkness, bears the weight of sin. Whilst Macbeth, a virtuous man struggles with wrongful desires, Lady Macbeth is driven by her desire.

Michael. Porter defines strategic position as attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways. He maintains that strategic position emerges from three distinct but not mutually exclusive and often overlapped sources, ie: variety-based positioning, needs-based positioning and access

Before there were modern feminist movements like #MeToo and Time’s Up, there were the proto-feminists. Protofeminism was the advancement of the women’s issues before the feminist movement of the twentieth century. Despite growing organization in women’s rights groups in the mid to late 19th century, that time period is still considered to be part of the protofeminist age and is when gender-centric issues were being brought into mainstream culture, most notably in literature. Nathaniel Hawthorne, author of The Scarlet Letter, and creator of the infamous Hester Prynne has often been considered misogynistic, with many using The Scarlet Letter and his ancestry as their evidence.

Strategy can be defined as being different from one’s competitors, finding the race to operate and accomplished it. According to Michael Porter (1996), while becoming better at what you do is desirable, it will not benefit you in the long run because it is something other competitors can also do. Strategies for organizations are originally developed by Michael E. Porter in 1979 by introducing the five forces model. A company can identify the industry profitability and attractiveness by analyzing the five forces of Porter (Johnson et al., 2008). And then a reasonable strategy can be set up in line with the strengths and the weakness of an organization is able to create a plan for a stronger position for the organization within its

Alfred Chandler(1963) defines strategy as ‘ the determination of the long-run goals and objectives of an enterprise and the adoption of courses of action of an enterprise and the adoption of courses of action and the allocation of resources necessary for carrying out these goals’. And Michael porter(1996) sees it as ‘Competitive strategy is about being different. It means deliberately choosing different set of activities to deliver a unique mix of value’.

Even though I believe Google’s management system to be effective and the article’s explanation of the system to be credible and valid, I do not believe it will fit the culture of my company. Working in the restaurant industry, our employees are not as technically minded as the employees of Google. From experience, direct management and more guidance are needed in a customer-service directed atmosphere. While my boss may find the surveys and employee improvement strategies to be helpful, Google’s exact system is not comparable to the restaurant industry.

“Competitive Advantage introduces the concept of the value chain, a general Framework for thinking strategically about the activities involved in any business and assessing their relative cost and role in differentiation”. Michael Porter, (1985).

The manner in which firms are able to compete is most commonly categorized by implementing Michael Porter’s strategic typologies. Porter’s strategic theory has been the most widely accepted strategic approach used by fellow academics (Kim and Lim 1988; Bordean et al 2010). Porter proposed three generic strategies namely: cost leadership, differentiation and focus strategy. Warszawski (1996) later introduced a competitive strategy

Google Inc. which was founded by founded by Larry Page and Sergey Brin in 1998 is a multinational technology company. The firm has headquarters in California, United States. Presently, the business hoses several online services like Gmail. Initially, the company operated solely as an online search firm, but it currently offers over fifty internet products along with services. In fact, it is the most popular and largest search engine globally. Over the 20 years of its operations, the tech giant has turned out to be synonymous when it comes to innovation and is well-known due to its human

The value chain, made by Michael Porter, is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure, human resource management, technology development, procurement) and primary activities (inbound logistic, operations, outbound logistic, marketing and sales, service). (Johnson et al. 2011, p.97-99)

• variety-based positioning - based on producing a subset of an industry's products or services; involves choice of product or service varieties rather than customer segments. Makes economic sense when a company can produce particular products or services using distinctive sets of activities. (i.e. Jiffy Lube for auto lubricants only)