Google vs Facebook: Internet Marketing Essays

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Since the mid to late 1900’s, the advertising industry has taken off and found new ways to persuade consumers to purchase products. As is the case with most things nowadays, social media has been a monumental part in the above mentioned forward progression the advertising industry has faced. Therefore, given the modern day advances of technology, social media and advertisers have found it increasingly more easy to join forces along the journey of fusing consumers into one massive cache. However, regardless of new advances, analysts have made an abundance of shocking discoveries that besmirch advertisers and their work in recent decades. As Jack Solomon wrote in his article, “Masters of Desire: The Culture of American Advertising”, “if

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Derek Powazek, a published author and pioneer of the Internet, once claimed that “If you're not paying for the product, you are the product”. With social media sites like Facebook, Instagram, and Twitter having an estimate of 2.3 billion active users, the statement remains true today, seen through the rise of social networking sites monetizing user information and turning this to big data. The application of these available statistics allow for various trends to pick up so easily and quickly in the consumer culture. In a world where social networking sites dominate the market, tons of channels emerge as tools for advertisers to capitalize on an individual’s social clout and circle. The invention of this technology has changed the landscape

According to Marketline.com, Facebook Incorporated is one of the social networking which enables users to share their pictures, videos, activities and opinions. The company’s reach is a non-replicable competitive advantage that can be explored to the advertisers’ curiousness. However, significant competition may impact its user base and level of user engagement, making it less attractive to developers and marketers, so the bad thing will affect its revenue and results of operations. From there we can tell the strengths, weaknesses, opportunities and threats of Facebook’s company.

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.

Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Facebook Inc., an organization operating in the social media industry. It is founded by its current CEO mark Zakarburg in 2004. The company is offering social networking services globally. They started the facebook services from Harvard university where the first bunch 1200 students joined the network. Lately, network extended to other US universities and in September 2005, the network further extended to UK universities. In September 2006, membership of Facebook opened to anyone. Still the membership of the Facebook remains free of cost. The major revenue activity of the Facebook is the advertisements of the products on Facebook network.

The reach and approach of Facebook Advertisement is really unbelievable. The number of people logging in per day is more than 1 billion and majority of these people log in several times a day. Hence, facebook Advertising is one of the most effective, cost-efficient sources of advertisement reaching maximum number of people. In addition, you can target your specific customers. Others advertisement sources like Bill boards, boards, print media and electronic media have limited audiences, and many of them are regional or even local. Moreover, they do not focus on target audience and hence does not work specifically. This article will provide you some great indigenous ideas to help you exploring the Facebook Advertising.

I recently wrote a blog post concentrating on a shift in the marketing industry from a traditional approach—involving flyers, postal mail, billboards, and radio ads—to an increasingly digital model driven by social media. In this post, I will focus on leveraging the most widely used social media platform by small businesses—Facebook.