Google's Bcg Matrix

Describe Google’s customer value proposition and profit formula linked to its business model. What strategies has Google relied upon to build competitive advantage in the

Google’s mission is to organise the world’s information and make it universally accessible and useful. Google’s main business is the provision of web search and delivering both performance and brand advertisement, among other online products. The company’s main source of revenue is from digital advertisement related activities, which accounts to 92% of the revenue. The remaining 8% of the revenue comes from other products that Google sells like; apps, hardware, subscription fees for cloud platform, maps, and other services. The primary listing for Google Inc. is on the NASDAQ, but it is also traded on 18 other exchanges in 10 countries (Google, Financial Times).

Google is a well known company and many people use to talk about it, a book « The Google story » has been written and many websites are talking about this company.

Today, Google, Inc. is worth more than General Motors, McDonald's and Disney combined, and the company continues to model the way in the global technology industry in which it competes. In fact, the company's name has become a verb and it is common practice for consumers to "Google" what they want to find online. To determine how Google, Inc. reached this dazzling level of performance in a relatively short period of time, this paper provides an analysis of the three external environments in which Google competes, the general environment, the industry environment and the competitor environment. Next, a discussion of two specific strategic issues as well as opportunities and threats that are facing Google, Inc. is followed by a summary of the research and important findings in the conclusion.

Google Inc. is one of the leading corporations in the Global IT industry. It has various strengths and core competencies which make it the number one company in

Google Company is one of the global leaders in technology and in enabling people access information from the internet through their efficient search engines. Google immediately gained the attention of the internet sector for being a better search engine than its competitors (Wheelen, Hunger, Hoffman, & Bamford, 2015). This was after a tremendous effort in marketing their services and capturing a large market worldwide. However, there being so many risks and challenges in this line of business Google has had the urge to come up with new strategies so that they are able to overcome any challenge before them. The major problem that Google has

Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world 's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

Google Search is the most popular search engine in the world, and just by that has an enormous advantage in information markets. Google has unprecedented access to what people are thinking about at any given moment, information which is extremely valuable to advertisers and marketers. Google also is also an extremely well established company, with its massive revenue allowing it to support its extremely robust infrastructure. Google has massive and modern data centers all over the world, and continues to invest into more infrastructure, including data centers and the new Google Fiber in the United States. Googles massive revenue also allows it to branch off into more innovative pursuits without having to worry too much about funding. Google can pursue expensive and difficult projects that generate little to no revenue for a very long time, if the company believes that the investment will be worth it in the end. Examples of this include Google's Self driving cars, and the aforementioned mentioned Google

According to Holzer (2013), a company can use the BCG Matrix projections of market growth and market share to maintain a balanced portfolio. Their strategic goal is to that it always have money, leverage or 'milking' its proven products, develop new products, and seek new markets. Products are plotted on the BCG Matrix as: (1) stars, (2) cash cows, (3) question marks, or (4) dogs.

Try to imagine a world without Google. It is almost impossible to do so. It’s acceptable to assume that the majority of people who search the web for answers, online shop, or to cure their curiosity, are using Google. Google has over 3 billion queries a day. In today’s society, computing is a part of our everyday lives. More specifically, today’s search engines such as search mogul, Google, Inc., has revolutionized the way we conduct ourselves on the internet. In John Battelle novel, “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” discusses how today’s search companies are trying to conquer the seemingly impossible task of finding out what does the world want? This novel also discusses how early technology companies like Google and its counterparts have innovated the way we do business online. Google has achieved using many business strategies through innovative technology and products. They have achieved operational excellence over their competitors and continue to excel as well as have the competitive advantage. Learning about Google’s early triumph over hardships and becoming one of the most successful technology companies the world has seen is interesting and quite inspiring.

Google an Internet business and search engine and was faced with decisions on how to maintain strategies to remain competitive and diversified.

Google is best-known for pioneering the search engine revolution and providing internet users of the world with a means of searching and finding information at the click of a button. Nearly 70% of the world 's queries pass through Google?s search engine, and 80% of the world?s smartphones run on Android, an operating

Google is one of largest search engine organizations in the world. What began as a small search engine within Stanford University grew into the multi-million dollar company Google. The company began as the brainchild of two Stanford Computer Science student, Larry Page and Sergey Brin. Originally, the search engine was named Backrub (Google, 2011). After graduating, the pair changed the company name to Google. In 1998 the first Google website went live. Aside from the relatively quick rise of the company, the organizational structure of the company is impressive. Google is number four on Fortune’s “100 Best Companies to Work For” in 2010 (CNN,

Google Inc. is a US based multinational company operating across glob using internet as its major medium of providing services and products solutions. These include but not limited to:

Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are