Google's Country Experiences: France, Germany, Japan Essay

Google’s search engine allows users to input and submit data online. In return, the user would receive relevant search results. Behind the scenes upon the submission, web crawlers scan through billions of pages and link keywords from a user’s data to the publish data on the web. Their PageRank technology ranks these pages by the number and popularity of other sites that link to the page. This provides the user with accurate and popular results. Google search engines generated high revenues between advertising on its websites and selling its technology to other sites.

Founded on September 4, 1998 Google quickly revolutionized the search engine and the Internet alike. Within two years of starting operations Google had become the largest single search engine in the world and began to dominate the market. As the World Wide Web (web) grew in popularity and became more and more a part of everyone’s daily life, Google too grew in popularity “because it could provide simple, fast, and relevant search results” (Deresky, 2011). The differentiating factor was Google’s “PageRank technology which displays results…by looking for keywords inside web pages, but also gauging the importance of a search result based on the number and popularity of other sites that linked to the page” (Deresky,

Google Inc. is one of the leading corporations in the Global IT industry. It has various strengths and core competencies which make it the number one company in

Google’s revenues have also increased over the past three annual period endings, and some of the factors that play into that increase are the increases in traffic acquisition costs, data center costs, and credit card fees. Total revenue in December of 2007 was reported at $16,593,986 and in December of 2008 it was reported at $21,795,550. The latest annual report was in December of 2009 and that was reported at $23,650,563. International revenues for Google have played a big role into this increase in revenue over the past three annual period

Though Google seemed to promote free-thinking and free speech on one hand, they were censoring and filtering with the other. Google lost credibility with the public, thus tarnishing its public image and “loosing 1% of the U.S. market in one month,” as reported in The Business. (2006, Aug) “Image credibility is based on the constituency’s perception of the organization” (Argenti, 2009, p.39). When the public image of a company has been compromised it “can make a huge difference in determining the success or failure of the organization” (Argenti, 2009, p. 40). When the public looses confidence in a company and what they stand for, they no longer wish to use its product. In response, executives at Google attempted to convince the public that they could handle the balancing act between censorship and providing information, and gain back public trust and confidence.

In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”

Google have employees from all walks of life and speak dozens of languages, reflecting on the global audience in which Google serves.

Google’s total assets have steadily increased dating back from 2008 to 2012. Some key figures to point out in their assets are the slow growth between the second half of 2008

Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s

According to the article, Google was initially called BackRub, but was changed to Google in 1997; “a mathematical term called googol, which is the numerical one followed by one hundred zeros” (Keeline 510). The term reflects Page, and Brin 's mission to organize an infinite amount of information on the web. In 1998, PC Magazine named Google the top search engine in its Top 100 Web Site because of the search engine 's “uncanny knack for returning extremely relevant results” (Keeline 510). The report from PC Magazine gave Google its first recognition in public. In 2006, Google became so popular that the word google was added as a verb to Merriam-Webster Collegiate Dictionary, and Oxford English Dictionary. Both dictionaries listed the word as “to search for information on the Internet using the Google search engine” (Keeline 510). Google search engine separated itself from its competitors because of its relevant search results.

Google Inc. is a global technology leader focused on improving the way people connect with information. They were incorporated in California in 1998 and reincorporated in Delaware in 2003. They maintain the largest, most comprehensive index of websites and other content all of which is free with any Internet connection. The corporation’s mission is as follows:

Google is a worldwide company with its logo ‘GOOGLE’. It serves internet industries and provides

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.

The idea of Google developed when its founders wanted to organize an “infinite” amount of information on the web. It was first called “Backrub”, and later on adopted the name Googol, after a mathematical terminology. The founders, Larry Page and Sergey Brin worked on their idea for 3 years before deciding to incorporate it. It officially became a company in the year 1998. Google started off as a search engine, and it maintains its core business until now. The main benefits of having a search engine include quick results for intended searches, as search engines extract information from the web and display in an organized manner.

The history of Google starts with online search contents which is supported by a highly advanced algorithm developed by its founders Larry Page and Sergey Brin. The search contents shown to the user contain ads which is the primary business model of Google to generate revenues. Most of Google’s profit comes from it AdWords[1]. Advertisement revenue alone makes up to 50% of the total revenue of the Google Inc.