Gopro Innovation Case Study

Although a memory may deteriorate over the span of years or even decades, a photograph will last a lifetime. Images are more than an object to have for safe keeping. In his article, “We Are A Camera,” Nick Paumgarten discusses the uprising of the popular recording device known as the GoPro. This device is used to record events and experiences from different perspectives, whether that is from underwater or zip lining through a forest in a first-person view. Moreover, videos and photography allow people to capture images to reminisce about past experiences, to share these moments with others, and even remember those whom you have lost.

George Eastman invented roll film and an easy to operate camera that made photography easier for anyone to experience photography. He founded the Eastman Kodak Company to manufacture cameras and photographic supplies, making the art of photography available to the masses. This talks about his life and how he came about the inventions that made photography easier for people to use and produce their own photographs.

On October 31st I obtained my very first Gopro Hero 4 Black Edition camera and it was a start of a whole new hobby. I have never knew such a small technological device can spark happiness into a young kids life. Although as a kid who grew up on the island, it was always an adventure everyday, so there were many moments I wanted to capture and share with others. Moments like discovering new caves, waterfalls, and jumping into pristine waters; Which I can tell you by experience, stimulated my sensory of the ocean we share.

Have you ever wondered what life would be like without the invention of the Go-Pro ? One person was able to change the course of history by making a waterproof camera with head and body straps! Nick Woodman spent his early years playing sports and later as an adult was the CEO of the company of Gopro and to be great by creating the Go-Pro.

Simplicity. Durability. Flexibility. Those are the hallmarks of a great action camera, and Contour's new entry, the ContourROAM VHR1600 fits the bill. Being waterproof doesn't hurt either.

To take pictures and video of his surfing skills he attached a 35mm camera to the palm of his hand with a rubber band. He watched other amateur photographers who also wanted to catch quality action photos of themselves, have the same problems with not getting close enough or not able to find good equipment at a great price. This trip became his inspiration to found GoPro. First he designed a belt that attaches the camera to the body. To finance the business Woodman, with the help of his future wife Jill, started selling inexpensive souvenirs along the California coast for a huge profit. They made $30,000 and got a $35,000 loan from his mother. She also let him borrow her sewing machine, so he could work at redesigning camera straps. The additional $200,000 his dad loaned him helped with mass production costs. He cruised along California’s coast in a Volkswagen van, selling his matchbox camera to surf shops and promoting at trade shows. His product’s reputation grew and so did his loyal customers. It was a 35mm camera designed to withstand powerful surf, bike crashes and other mishaps. The cameras are mounted on helmets, bike handles, surfboards and snowboards of both weekend warriors and professional athletes including Olympian Shaun White, surfer Kelly Slater and skydiver Felix Baumgartner (Forbes,

The author concluded that having an aerial shot might be nice, but the author tried flying one herself and she stated that her dream of capturing beautiful aerial shots will be dashed as of her uncontrollable thumbs. She was also accompanied by a brand manager from Horizon Hobby, Steve Petrotto, and he gave the author an excellent lesson in taking cinematographic footage with the drone. The author knows it’s possible to create an awesome film with a drone as she has seen a short from Youtube called “Superman With a GoPro”.

Throughout these four pieces there is countless things that are evident and seem to be expected that we, as writers, know how to implicate. All of the writings had a story, something personal and meaningful to the writer that they thought was something they needed to share. They all were personal to some level, some more than others, and most of them taught a lesson. That being said, they all flowed smoothly from one topic to another, making it easy to read and enjoyable. They also had exquisite choices in words, they excluded weak verbs and had precise punctuation.

Gatos first developed red light cameras in the Netherlands. “Red light cameras have been in use since the 1960s, and were used first for traffic enforcement in Israel as early as 1969.” (Unlawful speed) “After the 1980s, red light camera usage extended all around the world, and one of the early camera system developers, Poltech International, supplied Australia, Britain, South Africa, Taiwan, the Netherlands and Hong Kong, while Jenoptik became the leading provider of red light cameras worldwide.” (Unlawful

The first ever picture taken from a camera was in 1825 by the inventor Joseph Niepce. The picture was the view out of a window. The first ever color photo taken was in 1861 by James Clerk Maxwell which was a tartan ribbon. The Kodak Brownie was invented in 1901 which was the first camera available for purchase. It only took black and white photos. Color photography wasn 't known until the 19th century. By the year 1982 Sony introduced the still video camera which changed the game. In 1999 Nikon designed the first ever DSLR camera which retailed for $5,000. In the year 2000 the first ever camera phone was introduced. Today there are many DSLR cameras and camera phones. A well recognized photographer, Steve McCurry finds himself very recognized from his photo of an Afghan girl which he took in a refugee camp in Peshawar, Pakistan. Another notable photographer ,William Albert Allard is most famous from his National Geographic photo

Ever since I was ten years old I have been interested in lacrosse. My older sister started playing the sport in high school and I was so intrigued by it. Four years later, I was able to join the team and play alongside her. There is no better feeling than running down the field with the ball in my stick about to score. As my junior year came around GoPros and similar devices started becoming prevalent. I had never heard of a GoPro and had no idea what is was or what it was used for. Once my team started messing around with this new invention we realized it could be used to our advantage. We were able to record our games and practices. We were able to see exactly how well we succeed and at sometimes failed. The most useful thing we were able

When Eastman was twenty-four years old he was planning a trip to Santo Domingo, and taking advice form a friend decided he would document his trip with photographs. There was one flaw in that plan, the photography equipment of the time was bulky and expensive. He did buy all the equipment, but instead of taking the trip to Santo Domingo he began researching how to make photography more accessible to the masses (Biography). He would accomplish his goal. The ability to photograph want you wanted and when you wanted it was not a possibility until George Eastman began producing his rolls of film. These rolls where much more portable and less expensive than the glass plates use in earlier cameras. The use of a roll of film also allowed the photographer to take many pictures in quick succession. Eastman use these rolls as the main selling point of his first Kodak camera. His first camera was a small 100 exposure model that customers would use and then send the film to Kodak to have developed. These cameras were much easier for people to use, Eastman knew this and used it to advertise his cameras by saying, “You press the button, we do the rest” (History). Although his first cameras did not produce the best pictures the ability to take the pictures on your on attracted many consumers to Eastman’s Kodak camera’s.

It comes standard with a built-in fisheye camera which can capture video at 1080p with an 180-degree field of view, and can take photographs at an astounding 14 megapixels.

In 1888, George Eastman made the first light and portable camera under the company name Kodak (Graham 28). These cameras gave people the ability to take a photo almost anywhere. The cameras had to be sent back to the factory so the photographs could be printed. Twenty years after Kodak’s first camera, they produced an improved camera, called “Brownie”. The Brownie was simple to use, making the art of photography boom. Flash cameras did not appear until the 1930s, letting people take pictures in areas with dim or little lighting. In 1947, Edwin Land invented the instant camera. Land got the idea after his daughter asked to see her picture after he took her photo. The next step in improving the camera was by making it digital, which was done in 1975 by a Kodak employee. As the camera gets smaller and simpler to use, the quality of the photographs it produces gets better.

Polaroid Corporation was founded in 1937 by Edwin Land who dropped out of Harvard College in order to focus on the research on the polarization of light. He developed the first instant camera in 1948. From that time onwards the instant camera was the main product of the company. 90% of the company’s efforts were tied up to this product over the next decades. Within four decades, sales of the firm grew from $142000 to over $1 billion.